NEWS
New martech tools piloted to linking search, video and checkout in the region
Brands can route viewers to purchase pages, promote creator videos as ads, and scale tagged clips as paid placements.
PERSPECTIVES
Media quality in South-east Asia now depends more on context than viewability
Are AI slop, deepfakes, and platform nuance pushing SEA marketers towards real-time, context-aware media quality controls?
ANALYSES
Designing for intention and discovery for Gen Z
Marketers have long equated speed with advantage. Platforms reward immediacy and virality, and brands have chased attention accordingly. But the rules are being quietly rewritten.
MARKETING INTELLIGENCE
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
ANALYTICS & DATA
How data streaming can help drive your customer engagement success
Data streaming today offers a viable way for brands to gather real intelligence and be responsive to customer needs and business opportunities. Data streaming can also drive marketing automation and be a distinguishing feature as...
CONTENT MARKETING
Audience engagement – not number of followers – is the key
Think making money as a content creator is all about going viral? Think again.
AD TECH
Protecting ad budgets from hidden fraud
The digital ad ecosystem is under siege from invalid traffic (IVT). Hyper-engaged users are a critical blind spot no one is talking about.
EVENT MANAGEMENT
Transforming local events to reach regional and global markets
When lifestyle businesses digitally transform their marketing strategies, what may happen?
SEM & SEO
Gill Capital redefines retail product discovery with Google-quality search
Harnessing generative AI, agentic AI and conversational AI to enhance the online shopping experience across South-east Asia.
CMO ZONE
Thriving in 2025: How marketers will lead with creativity, trust, and data
Looking back on her years in marketing and the breakneck pace of transformation today, this writer offer 5 trends and predictions shaping marketing in 2025.
SALES TECH
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
MOST READ
Psychedelic, Real, Retro and Animal trends will dominate in 2023
With 46% of Gen Z saying they are anxious and stressed most of the time, there is a need for imagery that supports emotional wellbeing: Adobe Creative Visual Report.
Growth-as-a-Service: Way to Go?
A martech veteran shares insights on growth-as-a-service, a new e-commerce solution category.
SOCIAL MEDIA
Social media giant launches football fever features
By MartechAsia Editors | Jun 15, 2026
As the world's largest football tournament kicks off, Meta is introducing a range of new features and experiences across Threads, Instagram, Facebook, Messenger, and WhatsApp to help fans follow the action, join conversations, and connect...
Audience engagement – not number of followers – is the key
By MartechAsia Editors | Apr 11, 2025
Driving business growth in the new commerce landscape
By Matty Lin, General Manager, Global Business Solutions, TikTok SEA | Feb 27, 2025
What has been trending on the Internet in 2024
By MartechAsia Editors | Dec 16, 2024
How should we deal with social media deepfake threats?
By Victor Ng | Jul 18, 2024
More than half of APAC social media teams see AI as important
By MartechAsia Editors | May 30, 2024