NEWS
Media outlets see 40% revenue growth in 2024 partnering with content marketing platforms
In 2024, media outlets worldwide saw a 40% increase in revenue from sponsored content, in partnership with content marketing platforms.
PERSPECTIVES
AI-powered hyper-personalisation: balancing automation with the human touch
As customer expectations rise across APAC, brands are turning to AI-driven hyper-personalisation to deliver meaningful engagement.
ANALYSES
Driving business growth in the new commerce landscape
In today’s omnichannel retail and e-commerce landscape, how is technology and content driving the way brands amplify their reach and transforming brand engagement?
MARKETING INTELLIGENCE
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
ANALYTICS & DATA
How data streaming can help drive your customer engagement success
Data streaming today offers a viable way for brands to gather real intelligence and be responsive to customer needs and business opportunities. Data streaming can also drive marketing automation and be a distinguishing feature as...
CONTENT MARKETING
Audience engagement – not number of followers – is the key
Think making money as a content creator is all about going viral? Think again.
AD TECH
The 2025 digital ad-venture: 3 key trends to navigate
2025 isn’t just another year for digital advertising — it’s shaping up to be a defining chapter in how brands connect with their audiences.
EVENT MANAGEMENT
Transforming local events to reach regional and global markets
When lifestyle businesses digitally transform their marketing strategies, what may happen?
SEM & SEO
Shaping the future of marketing with AI
The convergence of technology and marketing is arguably most strident with the injection of AI into digital, search and social media marketing.
CMO ZONE
Thriving in 2025: How marketers will lead with creativity, trust, and data
Looking back on her years in marketing and the breakneck pace of transformation today, this writer offer 5 trends and predictions shaping marketing in 2025.
SALES TECH
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
MOST READ
Psychedelic, Real, Retro and Animal trends will dominate in 2023
With 46% of Gen Z saying they are anxious and stressed most of the time, there is a need for imagery that supports emotional wellbeing: Adobe Creative Visual Report.
Growth-as-a-Service: Way to Go?
A martech veteran shares insights on growth-as-a-service, a new e-commerce solution category.
SOCIAL MEDIA
Audience engagement – not number of followers – is the key
By MartechAsia Editors | Apr 11, 2025
Think making money as a content creator is all about going viral? Think again.
Driving business growth in the new commerce landscape
By Matty Lin, General Manager, Global Business Solutions, TikTok SEA | Feb 27, 2025
What has been trending on the Internet in 2024
By MartechAsia Editors | Dec 16, 2024
How should we deal with social media deepfake threats?
By Victor Ng | Jul 18, 2024
More than half of APAC social media teams see AI as important
By MartechAsia Editors | May 30, 2024
State of social media in April 2024
By MartechAsia Editors | May 9, 2024