NEWS
Media outlets see 40% revenue growth in 2024 partnering with content marketing platforms
In 2024, media outlets worldwide saw a 40% increase in revenue from sponsored content, in partnership with content marketing platforms.
PERSPECTIVES
How generative AI is changing the game for mobile marketing
Three areas where an AI-first approach has become a game-changer in marketing
MARKETING INTELLIGENCE
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
ANALYTICS & DATA
How data streaming can help drive your customer engagement success
Data streaming today offers a viable way for brands to gather real intelligence and be responsive to customer needs and business opportunities. Data streaming can also drive marketing automation and be a distinguishing feature as...
CONTENT MARKETING
Media outlets see 40% revenue growth in 2024 partnering with content marketing platforms
In 2024, media outlets worldwide saw a 40% increase in revenue from sponsored content, in partnership with content marketing platforms.
AD TECH
Ensuring brand safety in programmatic advertising in the festive shopping season
Maximising viewability for better returns on ad spend must take into account mitigating brand safety risks while leveraging programmatic advertising
EVENT MANAGEMENT
Transforming local events to reach regional and global markets
When lifestyle businesses digitally transform their marketing strategies, what may happen?
SEM & SEO
Shaping the future of marketing with AI
The convergence of technology and marketing is arguably most strident with the injection of AI into digital, search and social media marketing.
CMO ZONE
Empowering Chief Marketing Officers to drive digital value creation at an accelerated pace
For all marketing chiefs, now is the time to act on powerful digital value transformation.
SALES TECH
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
MOST READ
Psychedelic, Real, Retro and Animal trends will dominate in 2023
With 46% of Gen Z saying they are anxious and stressed most of the time, there is a need for imagery that supports emotional wellbeing: Adobe Creative Visual Report.
Growth-as-a-Service: Way to Go?
A martech veteran shares insights on growth-as-a-service, a new e-commerce solution category.
SOCIAL MEDIA
What has been trending on the Internet in 2024
By MartechAsia Editors | Dec 16, 2024
Cloudflare, which handles 25% of the global Internet, has released its annual Year in Review, providing comprehensive insights into Internet trends and threats throughout 2024.
How should we deal with social media deepfake threats?
By Victor Ng | Jul 18, 2024
More than half of APAC social media teams see AI as important
By MartechAsia Editors | May 30, 2024
State of social media in April 2024
By MartechAsia Editors | May 9, 2024
A roadmap for social media success in China
By Alex Li, Chief Executive Officer, KAWO | Apr 25, 2024
Social media emerges as top marketing channel for international B2B MNCs in China
By MartechAsia Editors | Apr 4, 2024