New global research: Shift from brand to performance marketing continues
63.2% of companies surveyed in 9 countries noted a year-on-year boost in their mobile app performance marketing budgets.
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Tackling invalid conversions in affiliate marketing
Here are some strategies for increasing performance and precision – and addressing fraud – in affiliate marketing.
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Mastering CTV: strategies for achieving digital advertising success
3 tips to leveraging connected TV for innovative digital advertising.
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The biggest challenge to profitability over the next decade
Do you know what’s the biggest challenge to profitability in the next 10 years? Find out how to overcome it.
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Making meaningful connections with consumers
Teads provides tips to unlocking four pathways to contextual relevance that help advertisers connect better with consumers.
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Study reveals gap between intent and action in media quality measurement in APAC
DoubleVerify's inaugural APAC research with WARC spotlights unrecognised impact of media quality on driving performance outcomes.
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Global partnership to further commitment to sustainable advertising practises
InMobi partners Ad Net Zero to build on InMobi’s sustainability commitments to science-based targets initiative, Givsly, and AdTechCares.
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Meta’s new parental supervision and what it means to marketers
Understanding the effects of Meta’s parental supervision tools on marketers.
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Is going viral a waste of time?
Are viral trends really your best chance at staying afloat in a saturated market? Or are they actually drowning you in the sea of other brands jumping on the same...
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What constitutes a successful omnichannel strategy in 2023?
As consumer buying habits change, omnichannel is no longer a ‘nice-to-have’ and it is fast becoming necessary for brands to stay relevant. However while many marketers have moved into omnichannel...
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Is going viral a waste of time?
Are viral trends really your …Read More
DHL elevates logistics excellence with Fusionex
Enhancing the logistics experience with …Read More
Whitney Museum refigures how to engage audiences with both art and technology
Augmented reality, Zoom, Web 3.0 …Read More
Malaysia Airlines revamps website for better customer experience
Optimization of the national carrier’s …Read More