Southeast Asia’s retailers bet big on social comme...
By MartechAsia Editors | Jul 16, 2024
New report highlights importance of customer-first...
By MartechAsia Editors | Jul 11, 2024
All you need to know about demand generation – par...
By Dexter Low | Jul 11, 2024
Top cities for marketing specialists
By MartechAsia Editors | Jul 4, 2024
How should we deal with social media deepfake threats?
By Victor Ng | Jul 18, 2024
World Social Media Day was celebrated on 30th June 2024. It underscores the profound impact of social networks on business and interpersonal communications, including the introduction of significant risks.
Read MoreSoutheast Asia’s retailers bet big on social commerce
By MartechAsia Editors | Jul 16, 2024
68% of Southeast Asian retailers plan to increase investment in social commerce over the next 12 months to help tide through the current economic climate which has severely impacted purchasing...
Read MoreNew report highlights importance of customer-first culture in APAC
By MartechAsia Editors | Jul 11, 2024
The second installment of the '2024 Customer Experience Imperatives' examines leaders’ priorities and behaviours through the lens of customer-centricity, and explores key characteristics of organisations that achieve CX excellence in...
Read MoreAll you need to know about demand generation – part 2
By Dexter Low | Jul 11, 2024
In Part 2, let’s delve into some of the best demand generation content strategies.
Read MoreStrategies to get media coverage for your IT and tech company
By Alex Nigmatulin, co-founder, CMO, PRNEWS.IO | Jul 5, 2024
This article outlines 12 strategies to enhance brand visibility in the competitive IT and tech sector, helping you connect with your audience and achieve long-term success.
Read MoreTop cities for marketing specialists
By MartechAsia Editors | Jul 4, 2024
A recent study determined the best cities for marketing specialists by analyzing key metrics such as job posts number, marketing specialists’ yearly salary, unemployment rate, cost of living, rent and...
Read MoreReport: Ethical use of AI will be a competitive business advantage
By MartechAsia Editors | Jul 4, 2024
Consumer demands shift business leaders' focus to predictive, emotionally intelligent, and customised engagements.
Read MoreAPAC-focused report emphasizes growing urgency for media quality
By MartechAsia Editors | Jul 4, 2024
Ad fraud, regional elections, generative AI are among the top concerns cited by advertisers in regional survey.
Read MoreCaught offside: No winning in illegal streaming of Euro 2024
By Darren Guccione, CEO and Co-Founder, Keeper Security | Jul 3, 2024
Malvertising and phishing attacks, leveraging football fans' desire for live streaming of the European Championships, can lead to losses - and we're not talking about just soccer games.
Read MoreThe martech landscape over the last 20 years
By Dexter Low | Jul 3, 2024
Has the marketing profession moved forward or backward in the last 20 years?
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Case Studies
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read MoreZitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read MoreSingapore Tourism Board brings location-based AR experiences to Google Maps
The expanded partnership with Google …Read MoreCalvin Klein APAC’s performance-driven digital acceleration across Asia
Fashion giant partners with CONTEN.T …Read More