Standardised smart-TV home-screen inventory introduced across OEMs
Under the framework, advertisers can activate campaigns more seamlessly and bid programmatically across fragmented OEM environments
Read More
How brands are assessing marketing touchpoints beyond marketplaces
Creators, affiliates, marketplaces, and transaction data present measurement challenges, prompting coordinated planning, budgeting, and performance assessment
Read More
Liverpool FC to deliver more personalized, real-time digital fan experiences with AI
The football club will deepen digital supporter engagement using AI-driven marketing and advanced analytics from SAS; AI agents will enable more adaptive, orchestrated fan experiences.
Read More
Balancing brand heritage and modern service with AI-powered customer experience.
Balancing brand heritage and modern service with AI-powered customer experience.
Read More
How AI-driven discovery and social commerce are reshaping Singles Day 2025
Meltwater’s early 11.11 data shows conversations across Southeast Asia accelerating ahead of Singles Day, led by Shopee in reach and TikTok Shop in engagement.
Read More
A sustained approach to affiliate marketing
Some challenges and considerations for marketers navigating the affiliate landscape and looking to develop full-funnel affiliate strategies.
Read More
How AI is improving workflow efficiencies and campaign outcomes
DoubleVerify’s 2025 Global Insights Report explores how marketers are using AI to improve campaign performance, streamline operations and reclaim strategy
Read More
The rise of programmatic DOOH
As a leading smart city, Singapore’s digitally connected urban landscape serves as an ideal showcase for a new era of outdoor advertising.
Read More
Elevating the telco customer experience in 2025
In Asia’s competitive and saturated landscape, telcos face the urgent imperative to evolve their customer experience strategies with hyper-personalisation, gamification and AI…
Read More
Driving business growth in the new commerce landscape
In today’s omnichannel retail and e-commerce landscape, how is technology and content driving the way brands amplify their reach and transforming brand engagement?
Read More
Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Liverpool FC to deliver more personalized, real-time digital fan experiences with AI
The football club will deepen …Read More
Businesses leveraging the TikTok ecosystem for app and business growth
How businesses targeting younger audiences …Read More
The rise of programmatic DOOH
As a leading smart city, …Read More
Viettel Money increased online user registrations by 33% with Moloco
The strategic partnership between Viettel …Read More