Social media emerges as top marketing channel for ...
By MartechAsia Editors | Apr 4, 2024
Key trends in digital advertising for 2024
By MartechAsia Editors | Jan 18, 2024
State of social media in April 2024
By MartechAsia Editors | May 9, 2024
We Are Social and Meltwater have released Digital 2024: April Statshot, the quarterly update in their Global Digital Report series on social media and digital trends worldwide.
Read MoreSocial media emerges as top marketing channel for international B2B MNCs in China
By MartechAsia Editors | Apr 4, 2024
B2B marketers seek to adopt social media marketing platforms in China to improve efficiencies as they increase investments in social media marketing.
Read MoreThe future of work for CMOs
In the past year, businesses swiftly adapted to rapid technological changes and economic uncertainty. B2B CMOs embraced challenges and aligned with CFOs, emphasising brand building and creativity for competitive edge...
Read MoreA digital red envelope: how online payments fired up CNY
By Joaquin Moreno, Head of APAC, dLocal | Mar 7, 2024
Symbolizing good luck and fresh starts, CNY has also become a pivotal period in a brand’s sales calendar.
Read MoreKey trends in digital advertising for 2024
By MartechAsia Editors | Jan 18, 2024
In the year 2023, Artificial Intelligence (AI) revolutionised mobile advertising by introducing advanced ad designs, optimizing ad placements, and refining targeting techniques. And AI is set to revolutionise mobile advertising...
Read More2024 martech predictions
Organisations in the region are gearing up to take customer engagement to the next level. Priorities will shift towards creating personalised experiences at scale and more intuitive user interfaces.
Read MoreAI, data, and social commerce set to shape Southeast Asia’s marketing landscape in 2024
By MartechAsia Editors | Dec 20, 2023
Research from Temasek, Google, and Bain has forecasted the continued growth of Southeast Asia’s (SEA) booming digital economy, which remains on track to hit US$100 billion in revenue by the...
Read MoreMartech experts’ top predictions for 2024
By MartechAsia Editors | Dec 18, 2023
Responsible marketing, AI efficiencies, compliance, and tech aggregation will be top of mind for marketers in the coming year.
Read MoreWGSN: Key consumer trends for 2024 and beyond
By MartechAsia Editors | Dec 14, 2023
From sustainable beauty practices to multi-species homes and food-inspired drinks, WGSN calls out 13 key trends that will define consumers’ lives for 2024 and beyond.
Read More2024 trends that will shape e-commerce and online retail in Southeast Asia
By MartechAsia Editors | Dec 14, 2023
As we approach the end of 2023, Anchanto sheds light on what trends online retailers should know to stay ahead of the curve as we enter the new year.
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Case Studies
Calvin Klein APAC’s performance-driven digital acceleration across Asia
Fashion giant partners with CONTEN.T …Read MoreTRAPO boosts its digital marketing push with partnership management platform
The Malaysian automotive accessories brand …Read MoreMarket intelligence AI helps brands answer strategic questions instantly
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