Marketing trends to get ready for 2022
It's important to prepare for next year's marketing trends to leverage your marketing plans and become a front runner in the market.
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What went wrong with Amobee?
Amobee was once positioned as the world's leading independent advertising platform—but now it is expected to lose millions of dollars in revenue in the next few years. The million dollar...
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Is Social Audio the new frontier of marketing?
How relevant and effective is social audio as a way of marketing? Read on to learn about the advantages of social audio and how advertisers can take advantage of it.
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The role of Marketing Technology in the partnerships industry
Marketing technology plays a crucial role in the growing partnerships industry, creating better business relationships towards attaining common marketing and economic objectives and greater revenue.
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The future of advertisements in games: A Southeast Asian perspective
More and more companies are starting to put advertisements in games – but will it work?
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Experiential marketing & OOH: Bridging the urban-rural promotional divide
Experiential marketing is among the most sought-after marketing models sought by banks, insurance and fintech companies to tap rural markets in India. Here’s how they do it.
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Case Studies
Traveloka enhances analytics for higher click-through rates
With Amplitude, the South-east Asian …Read More
Aventri helps Informa markets lead the way back to live events
Trade Show features safety-focused new …Read More
How Toyota Philippines increased it customer outreach during the COVID-19 pandemic
This case study showcases how …Read More
ZEE5’s Hyper-personalisation Campaign for Indian content market
Indian OTT player ZEE5 India …Read More
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