Driving business growth in the new commerce landscape
In today’s omnichannel retail and e-commerce landscape, how is technology and content driving the way brands amplify their reach and transforming brand engagement?
Read More
AI in the marketer journey
AI, Google, Accenture, AI in marketing, AI marketing maturity,
Read More
Southeast Asia’s retailers bet big on social commerce
68% of Southeast Asian retailers plan to increase investment in social commerce over the next 12 months to help tide through the current economic climate which has severely impacted purchasing...
Read More
New report highlights importance of customer-first culture in APAC
The second installment of the '2024 Customer Experience Imperatives' examines leaders’ priorities and behaviours through the lens of customer-centricity, and explores key characteristics of organisations that achieve CX excellence in...
Read More
Key marketing trends to watch out for at Olympics 2024
Major sport events mean major sponsorships and a frenzy of marketing activities. What's new and what's due at the 2024 Olympics for marketers?
Read More
Top cities for marketing specialists
A recent study determined the best cities for marketing specialists by analyzing key metrics such as job posts number, marketing specialists’ yearly salary, unemployment rate, cost of living, rent and...
Read More
Report: Ethical use of AI will be a competitive business advantage
Consumer demands shift business leaders' focus to predictive, emotionally intelligent, and customised engagements.
Read More
More than half of APAC social media teams see AI as important
Although social media will play a more important role for businesses this year, APAC teams are struggling with reduced resources and leaning more heavily on AI tools.
Read More
State of social media in April 2024
We Are Social and Meltwater have released Digital 2024: April Statshot, the quarterly update in their Global Digital Report series on social media and digital trends worldwide.
Read More
Social media emerges as top marketing channel for international B2B MNCs in China
B2B marketers seek to adopt social media marketing platforms in China to improve efficiencies as they increase investments in social media marketing.
Read More
Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
The rise of programmatic DOOH
As a leading smart city, …Read More
Viettel Money increased online user registrations by 33% with Moloco
The strategic partnership between Viettel …Read More
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read More