Navigating the ins and outs of search generative experiences
By Joel Pinaroc | May 9, 2024
The art of crafting compelling case studies
By Dexter Low | Apr 25, 2024
NEWS
Weekly podcast listenership hits 17M in the Philippines – study
By MartechAsia Editors | May 9, 2024
Comedy emerges as the top genre for Filipino podcast listeners, offering marketers an opportunity to rethink their marketing strategies in the country.
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Grab launches Marketing Manager on mobile
By MartechAsia Editors | Apr 25, 2024
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PERSPECTIVES
The role of technology in shaping Southeast Asia’s retail media future
By Junho Lee, Senior Director of Business Development, APAC, Moloco | May 9, 2024
Innovation and resilience are the keys to the future for retailers and marketplaces in an increasingly competitive global digital economy.
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Mobile marketing trends for 2024
By Ashwin Shekhar, Co-Founder and CRO, AVOW | Feb 15, 2024
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ANALYSES
State of social media in April 2024
By MartechAsia Editors | May 9, 2024
We Are Social and Meltwater have released Digital 2024: April Statshot, the quarterly update in their Global Digital Report series on social media and digital trends worldwide.
ANALYTICS & DATA
How data streaming can help drive your customer engagement success
By Raymond Tan | Jul 6, 2023
Data streaming today offers a viable way for brands to gather real intelligence and be responsive to customer needs and business opportunities. Data streaming can also drive marketing automation and be a distinguishing feature as...
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CONTENT MARKETING
Honing innovative marketing skills for the future workplace
By Lorraine Resuello | Apr 24, 2024
The importance of fostering innovation to overcome the challenges of the future of work.
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Content marketing insights and trends
By Lorraine Resuello | Mar 1, 2024
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Martech trends we cannot ignore in Asia Pacific
By Victor Ng | Oct 6, 2023
AD TECH
Augmenting martech and adtech in Asia Pacific: 5 trends in 2024
By Andreas Heiz, Director of Marketing Technology Solutions, SAS | Feb 15, 2024
As we navigate our way into 2024, the leaps in martech and adtech – not least, in artificial intelligence (AI) – give professionals in the field food for thought.
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Key trends in digital advertising for 2024
By MartechAsia Editors | Jan 18, 2024
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EVENT MANAGEMENT
Forrester’s best practices on measuring virtual event success
By Lorraine Resuello | Sep 8, 2022
Learn how virtual events can provide performance reporting opportunities through effective metric measurement.
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The evolution of Omnichannel Event Strategy
By Lorraine Resuello | Jul 7, 2022
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Why are virtual events here to stay in Asia?
By Lorraine Resuello and intern | Jun 30, 2022
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EventX expands Southeast Asia presence
By MartechAsia Editors | Nov 24, 2021
SEM & SEO
Optimised Organic: How tech-enabled SEO can unlock opportunity for brands in APAC
By Cyril Bedat, VP, Customer Experience and Partnerships, APAC, Botify | Jan 28, 2022
Here’s a brief overview of what organic search, done right, can offer brands in APAC.
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Botify expands in Asia Pacific
By MartechAsia Editors | Nov 29, 2021
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CMO ZONE
Empowering Chief Marketing Officers to drive digital value creation at an accelerated pace
By Gonzalo Garcia Villanueva, Chief Marketing Officer at GfK | Jun 9, 2023
For all marketing chiefs, now is the time to act on powerful digital value transformation.
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How ad fraud affects brand marketing
By Lorraine Resuello | Apr 13, 2023
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SALES TECH
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
By MartechAsia Editors | May 19, 2023
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
MOST READ
Psychedelic, Real, Retro and Animal trends will dominate in 2023
With 46% of Gen Z saying they are anxious and stressed most of the time, there is a need for imagery that supports emotional wellbeing: Adobe Creative Visual Report.
Growth-as-a-Service: Way to Go?
A martech veteran shares insights on growth-as-a-service, a new e-commerce solution category.
Join 60,000 Fellow IT & Business Professionals in APAC Region.
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Events
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Case Studies
Calvin Klein APAC’s performance-driven digital acceleration across Asia
Fashion giant partners with CONTEN.T …Read MoreTRAPO boosts its digital marketing push with partnership management platform
The Malaysian automotive accessories brand …Read MoreMarket intelligence AI helps brands answer strategic questions instantly
The launch of Mintel Leap, …Read MoreVietnamese fashion brand achieves 54% higher app conversion rate
Canifa has achieved 54% higher …Read More
SOCIAL MEDIA
State of social media in April 2024
By MartechAsia Editors | May 9, 2024
We Are Social and Meltwater have released Digital 2024: April Statshot, the quarterly update in their Global Digital Report series on social media and digital trends worldwide.
A roadmap for social media success in China
By Alex Li, Chief Executive Officer, KAWO | Apr 25, 2024
Social media emerges as top marketing channel for international B2B MNCs in China
By MartechAsia Editors | Apr 4, 2024
New report: Social media top B2B marketing channel for MNCs in China
By MartechAsia Editors | Mar 1, 2024