AI technology revolutionizes APAC marketing and sales
McKinsey research suggests that about a fifth of existing sales-team capabilities could be automated with the power of generative AI.
Read More
Programmatic brings slew of benefits to CTV ad buying in India
In an interaction with MartechAsia, Priyanka Bajaj, Head of Demand Facilitation, Asia, Magnite shares the latest insights on the programmatic advertising and how it impacts the adtech purchase pattern in...
Read More
Leveraging shopping apps in marketing campaigns
Lexi Sydow, the Head of Insights at data.ai, discusses how to leverage shopping apps in marketing campaigns and other business transactions.
Read More
Malaysia Airlines revamps website for better customer experience
Optimization of the national carrier’s website aims to improve overall user experience across 17 countries in 11 languages using the Adobe Experience Cloud
Read More
The importance of attention metrics in determining business marketing success
Nikhil Jain, the Director of Insights & Data Solutions for Dailymotion Advertising, shares his expert insights about the importance of the attention economy in business marketing.
Read More
Machine learning helps SPEEDA link massive data volumes and millions of Asian companies
Japan’s online financial service provider Uzabase today claims the largest industry and corporate database with the resources to mine the right data and provide customized reports across 560 industries.
Read More
Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Malaysia Airlines revamps website for better customer experience
Optimization of the national carrier’s …Read More
Harnessing a CRM platform to help the travel and tourism industry boost business efficiency
Kat Warboys shares her insights …Read More
How Moloco is helping Singapore-based live streaming platform Bigo Live expand globally
Moloco partnered with Bigo Live …Read More
Bringing the Matrix into the real world for cinema enthusiasts
In the exclusive findings, Hivestack …Read More