The success mantra for brands in the era of channel-less customers
In this exclusive interview with MartechAsia, Nicholas Kontopoulos, Head of APAC Growth Marketing, Adobe DX, shares his insights on how marketers and retailers can localise and personalise the retail and...
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Innovation can come from anywhere: growing a smart crowd
By allowing customers to be part of brands’ journey, companies can go beyond the traditional market research to tap the voice of customers in their marketing efforts.
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Staying online is the best present you can give your business this holiday season
Here are a few data management and security tips and considerations for IT teams supporting online retailers, to ensure an online business stays available during the whole holiday season.
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Digitalisation, employee engagement and the business of e-gifts
Ryo Okubo, Giftee Malaysia’s Chief Operating Officer, discusses giftee’s operations in the region and the company’s future plans in this interview with MartechAsia.
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The gap between OOH and Digital is narrowing
We see the gap between OOH and digital narrowing and Analytics & Performance analytics which were non-existent in any OOH campaign are now becoming an integral part of any OOH...
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The Cookieless Conundrum: The Future of Retail in a Cookie-Free World
Cookieless represents an opportunity to redress the imbalance of power between retail businesses and consumers.
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Case Studies
How games can be a powerful tool for recruiting new supporters: LOSC’s customer story
COVID-19 has affected all aspects …Read More
How Toys”R”Us delivers unified and magical consumer experience across Asia
This case study showcases how …Read More
Traveloka enhances analytics for higher click-through rates
With Amplitude, the South-east Asian …Read More
Aventri helps Informa markets lead the way back to live events
Trade Show features safety-focused new …Read More
Events
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