AI at the digital edge of customer experience
How AI helps to unsilo teams to better understand customer behaviour amidst exponential growth in the number of digital channels today.
Read More
AI and the customer experience
GenAI has revolutionised the way businesses operate, including the ability to target brand experiences and customer communications.
Read More
Using AI time savings to boost marketing strategies
How APAC marketers can harness AI automation to save time on routine tasks, allowing them to focus on enhancing creativity, deepening customer insights, and driving more strategic initiatives.
Read More
How AI is revolutionizing CX in APAC
In this exclusive interview, Maureen Chong, Regional VP of Asia at Zendesk, discusses how AI is transforming customer experience in APAC and why marketers must adapt to remain competitive.
Read More
How to leverage your B2B data for case studies
Here’s a guide to using your B2B data to build credible, compelling content for case studies that help drive conversation and conversion.
Read More
Labels – more than just stickers on a box
How can labels be crucial touchpoints for brands to connect with consumers, driving engagement, loyalty and sales?
Read More
B2B marketing leaders bullish about revenue despite VUCA
Upskilling to build financial fluency and to leverage generative AI key reasons for market optimism.
Read More
We saw it coming: Google backs out of cookie depreciation plans
Learn what industry leaders think about Google's decision to withdraw from its cookie depreciation plans and its implications for future marketing.
Read More
How should we deal with social media deepfake threats?
World Social Media Day was celebrated on 30th June 2024. It underscores the profound impact of social networks on business and interpersonal communications, including the introduction of significant risks.
Read More
Leveraging digital marketing to enhance customer engagement and insurance coverage awareness
What role does marketing – and digital marketing – play in the business strategies of organizations, especially in the human-centric insurance industry?
Read More
Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read More
Zitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read More
Singapore Tourism Board brings location-based AR experiences to Google Maps
The expanded partnership with Google …Read More
Calvin Klein APAC’s performance-driven digital acceleration across Asia
Fashion giant partners with CONTEN.T …Read More