Shaping the future of marketing with AI
By Victor Ng | Nov 29, 2024
How can firms take advantage of contextual adverti...
By Joel Pinaroc | Nov 20, 2024
The search landscape in the era of generative AI
By Victor Ng | Nov 19, 2024
Just do it – not working for Nike anymore?
By Victor Ng | Oct 3, 2024
Transforming the agency culture?
By Victor Ng | Oct 3, 2024
Ensuring brand safety in programmatic advertising in the festive shopping season
By Victor Ng | Nov 29, 2024
Maximising viewability for better returns on ad spend must take into account mitigating brand safety risks while leveraging programmatic advertising
Read MoreShaping the future of marketing with AI
By Victor Ng | Nov 29, 2024
The convergence of technology and marketing is arguably most strident with the injection of AI into digital, search and social media marketing.
Read MoreHow can firms take advantage of contextual advertising?
By Joel Pinaroc | Nov 20, 2024
In this Q&A, Niall Hogan, General Manager, JAPAC, GumGum, shares insights on contextual advertising and how companies can leverage advanced contextual targeting to boost brand relevance.
Read MoreThe search landscape in the era of generative AI
By Victor Ng | Nov 19, 2024
With the advent of generative AI, the relevance of search engines has come into question as AI-powered chatbots have been super advanced in showing users new ways to get information.
Read MoreJust do it – not working for Nike anymore?
By Victor Ng | Oct 3, 2024
The sporting company known as Nike has been a global success for decades but seems to be losing ground to its competitors recently. What went wrong?
Read MoreTransforming the agency culture?
By Victor Ng | Oct 3, 2024
We’ve all heard about the stigma of ‘agency culture’. Post-pandemic, what have marketing, creative, advertising and PR agencies learnt? We find out from an agency CEO…
Read MoreTansforming the agency culture?
By Victor Ng | Oct 2, 2024
We’ve all heard about the stigma of ‘agency culture’. Post-pandemic, what have marketing, creative, advertising and PR agencies learnt? We find out from an agency CEO…
Read MoreAI at the digital edge of customer experience
By Victor Ng | Sep 9, 2024
How AI helps to unsilo teams to better understand customer behaviour amidst exponential growth in the number of digital channels today.
Read MoreAI and the customer experience
By Victor Ng | Sep 9, 2024
GenAI has revolutionised the way businesses operate, including the ability to target brand experiences and customer communications.
Read MoreUsing AI time savings to boost marketing strategies
By Lorraine Resuello | Sep 5, 2024
How APAC marketers can harness AI automation to save time on routine tasks, allowing them to focus on enhancing creativity, deepening customer insights, and driving more strategic initiatives.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »Practical Applications of AI to Prioritize for Your DXP
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Case Studies
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read MoreHome appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read MoreZitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read MoreSingapore Tourism Board brings location-based AR experiences to Google Maps
The expanded partnership with Google …Read More