AI-AR MarTech for beauty and fashion brands
How AI and AR solutions can help APAC marketers of beauty and fashion brands enhance customer experience.
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ChatGPT is a year old: What you need to know about its new capabilities
ChatGPT is one year old, and you may already be aware of its new capabilities, which now include the ability to "see, hear, and speak". Here's what you need to...
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Exploring the marketing wonders in Walled Gardens and the Open Internet
What the dual ecosystems of the Walled Garden and Open Internet offer marketers in the coming years, and how to navigate the terrain ahead.
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The future of conversational commerce in marketing
Conversational commerce, powered by messaging apps and chatbots, is not just a trend but a transformative force in marketing. APAC marketers should recognize its potential and consider integrating it into...
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How generative AI can help marketers go autopilot
Discover how generative AI in enterprise automation software can help businesses, marketers, and more.
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The future of contextual solutions for ad campaigns
Contextual advertising is a game-changer, offering APAC marketers the tools they need to navigate the evolving digital advertising landscape with ease and precision.
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Martech trends we cannot ignore in Asia Pacific
Tightened consumer spend and marketing budgets in the post-pandemic era require marketers to be more innovative to see better returns in Asia Pacific.
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How performance branding can help Asian companies amid global uncertainties
What is performance branding, and how can it help Asian businesses facing the pressures of global uncertainty and austerity measures?
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How ML is leveling the playing field for global firms
AI and machine learning technologies have slowly been coming of age for many years, quietly revolutionizing industries the world over, including adland.
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RevOps – the new paradigm in marketing optimization
In the ever-evolving landscape of business operations, a new paradigm has emerged that brings together sales, marketing, and customer success functions into a harmonious symphony of growth and efficiency.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Amplifying breast cancer awareness in India with #PassTheQRCode campaign
Through "Pass the QR Code", …Read More
Is going viral a waste of time?
Are viral trends really your …Read More
DHL elevates logistics excellence with Fusionex
Enhancing the logistics experience with …Read More
Whitney Museum refigures how to engage audiences with both art and technology
Augmented reality, Zoom, Web 3.0 …Read More