Leveraging digital marketing to enhance customer e...
By Victor Ng | Jul 18, 2024
All you need to know about demand generation – par...
By Dexter Low | Jul 11, 2024
How SEA firms tap into affiliate marketing to boos...
By Joel Pinaroc | Jul 4, 2024
How should we deal with social media deepfake threats?
By Victor Ng | Jul 18, 2024
World Social Media Day was celebrated on 30th June 2024. It underscores the profound impact of social networks on business and interpersonal communications, including the introduction of significant risks.
Read MoreLeveraging digital marketing to enhance customer engagement and insurance coverage awareness
By Victor Ng | Jul 18, 2024
What role does marketing – and digital marketing – play in the business strategies of organizations, especially in the human-centric insurance industry?
Read MoreAll you need to know about demand generation – part 2
By Dexter Low | Jul 11, 2024
In Part 2, let’s delve into some of the best demand generation content strategies.
Read MoreStrategies to get media coverage for your IT and tech company
By Alex Nigmatulin, co-founder, CMO, PRNEWS.IO | Jul 5, 2024
This article outlines 12 strategies to enhance brand visibility in the competitive IT and tech sector, helping you connect with your audience and achieve long-term success.
Read MoreHow SEA firms tap into affiliate marketing to boost business
By Joel Pinaroc | Jul 4, 2024
In an evolving landscape, consumers are placing greater importance on recommendations and reviews when considering purchases.
Read MoreCaught offside: No winning in illegal streaming of Euro 2024
By Darren Guccione, CEO and Co-Founder, Keeper Security | Jul 3, 2024
Malvertising and phishing attacks, leveraging football fans' desire for live streaming of the European Championships, can lead to losses - and we're not talking about just soccer games.
Read MoreThe martech landscape over the last 20 years
By Dexter Low | Jul 3, 2024
Has the marketing profession moved forward or backward in the last 20 years?
Read MoreCan retail media elevate advertising landscape with phase out of 3rd party cookies?
By Joel Pinaroc | Jun 24, 2024
In this Q&A, Wen Zhe Lim, Director, Advertising & Partnerships, foodpanda and Vivek Misra, Senior Director, Data Partnerships, The Trade Desk discuss how retail media is poised to elevate the...
Read MoreHow retailers in APAC should be thinking about retail media
By Victor Ng | Jun 20, 2024
Retail media presents retailers in the region with immense economic opportunity. But to unlock its full potential, retailers need to look at retail media as more than just an additional...
Read MoreAll you need to know about demand generation
By Dexter Low | Jun 20, 2024
In this first part on demand generation, let's focus on building the key components and outcomes for a demand generation plan.
Read More![Loading](https://martechasia.net/wp-content/themes/Extra/images/pagination-loading.gif)
Events
Events |
|
ADVERTISEMENT
Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
ADVERTISEMENT
ADVERTISEMENT
Case Studies
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read MoreZitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read MoreSingapore Tourism Board brings location-based AR experiences to Google Maps
The expanded partnership with Google …Read MoreCalvin Klein APAC’s performance-driven digital acceleration across Asia
Fashion giant partners with CONTEN.T …Read More