Rethinking customer engagement in a post-cookie world
Despite this growing digitalisation of consumer behaviour, however, it is worrying to see that many brands are still not ready to truly engage their customers on a deep and meaningful...
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Game On: A New Era of Rewarding Experiences
Gaming can no longer be viewed as just a trend. Instead it has become a reality that sits inside the living rooms of billions of people.
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How mobile technology is reinvigorating creative storytelling for brands
Rishi Bedi shares his insights on how mobile technology transforms creative storytelling for brands and how brands can optimise the best of mobile technology to upscale their ads in today’s...
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The benefits of using AI for improved customer experience
Sandeep Bhargava highlights the importance and benefits of developing AI in conducting an effective customer experience and professional business strategy.
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How to measure Content Marketing performance effectively
Measuring content marketing performance includes the use of analytic tools and other metric-audit marketing technology solutions.
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How can NFTs help with brand marketing
The latest marketing technology trend emerging in the post-pandemic era is the use of NFTs.
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Case Studies
How Indonesian fintech BukuWarung is using Twilio to successfully drive customer engagement and build growth
How Indonesian fintech BukuWarung is …Read More
Enhancing the CX of a multinational life insurance company
How Uniphore’s U-Self Serve helped …Read More
Tata CLiQ Luxury bags a massive 159% boost in revenue through multi-channel engagement
Tata CLiQ Luxury, India's premier …Read More
OMG HK gets IKEA campaigns live 80% quicker with IAS Tag Wrapping Technology
This case study showcases how …Read More
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