How shoppertainment, live-streaming, social selling and gamification are changing the retail game in Southeast Asia
According to a report, live-sales in Southeast Asia increased by 13 percent to a total of 67 percent in the first half of 2020 alone.
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E-commerce players, don’t take the checkout process for granted
Most checkout processes are full of friction. Companies need to shift their mindsets to realise that the checkout process is fundamentally crucial for their bottom lines.
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Marketing technologies should be in sync with evolving customer behaviour and market trends
Companies would do well to leverage latest technologies, such as AI, DDDM, omnichannel marketing and social listening, for better reach of their marketing campaigns and to satisfy their customers, says...
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Every brand should have its unique voice
In this interview with MartechAsia, Cindy Chay and Christantio, the co-founders of short video platform Oneshot, talk about their journey of founding their company and how video can help SMEs...
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Martech’s future is moving to composable martech stacks
The future of marketing technology centres around a move to composable martech stacks that enable companies to select and purchase a particular service that they need at the time, says...
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There is a tremendous appetite for revenge travel in Asia
Carolyn Corda, Chief Marketing Officer and Chief Commercial Officer of ADARA, discusses the travel trends in Asia and how brands and marketers are navigating a cookieless future in this interview...
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Case Studies
Traveloka enhances analytics for higher click-through rates
With Amplitude, the South-east Asian …Read More
Aventri helps Informa markets lead the way back to live events
Trade Show features safety-focused new …Read More
How Toyota Philippines increased it customer outreach during the COVID-19 pandemic
This case study showcases how …Read More
ZEE5’s Hyper-personalisation Campaign for Indian content market
Indian OTT player ZEE5 India …Read More
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