DOOH behind the great firewall
By Aileen Ku, General Manager, China, Hivestack | Jun 16, 2022
How Huawei’s Ads strategy helps APAC marketers
By Lorraine Resuello | Jun 10, 2022
NEWS
Study finds advertisers in SE Asia adapting to New Data Privacy Laws through alternative ad targeting
By MartechAsia Editors | Jul 1, 2022
80% of business decision-makers note investing in new marketing technologies and accelerating their response to market changes as top marketing priorities.
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What do 100 billion emails tell you about email reach?
By MartechAsia Editors | Jun 28, 2022
PERSPECTIVES
Back to the Creative Future
By Ryan Roslansky, CEO, LinkedIn | Jun 23, 2022
The advertising industry is in the promise-making business. People need to understand what it promises before they can decide to want it.
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DOOH behind the great firewall
By Aileen Ku, General Manager, China, Hivestack | Jun 16, 2022
ANALYSES
5 Elements of Digital Marketing to Master
By Progress | Jun 27, 2022
Key things you need to master to win the battle of customer attention
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How can NFTs help with brand marketing
By Lorraine Resuello | May 4, 2022
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Tips for APAC brands on how to benchmark CX Quality
By Lorraine Resuello | May 3, 2022
MARKETING INTELLIGENCE
Is there a dark side to Buy Now Pay Later (BNPL) products?
By MartechAsia Editors | Jul 1, 2022
While BNPL products may be good for businesses, is there a dark side to it for customers, especially in less developed countries? Why are the governments in India and the UK tightening rules on BNPL...
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ANALYTICS & DATA
Using Attention Metrics to drive performance
By MartechAsia Editors | Jun 2, 2022
Jordan Khoo, Managing Director, APAC, DoubleVerify, explains in this interview how marketers can use attention metrics effectively to measure exposure and engagement of their campaigns.
CONTENT MARKETING
Content Management System: Vendor Selection Guide
By Progress | Jun 27, 2022
Content Management Systems (CMS) play a crucial role in digital marketing. That’s why selecting a vendor for your organisation’s content management system (CMS) is a huge decision.
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Your Ultimate Guide to SEO and SEM in APAC
By Lorraine Resuello | Jun 23, 2022
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Why does authentic digital content matter?
By Lorraine Resuello | Jun 3, 2022
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Why User Generated Content or UGC is trending?
By Lorraine Resuello | May 30, 2022
AD TECH
Study finds advertisers in SE Asia adapting to New Data Privacy Laws through alternative ad targeting
By MartechAsia Editors | Jul 1, 2022
80% of business decision-makers note investing in new marketing technologies and accelerating their response to market changes as top marketing priorities.
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DOOH behind the great firewall
By Aileen Ku, General Manager, China, Hivestack | Jun 16, 2022
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How Huawei’s Ads strategy helps APAC marketers
By Lorraine Resuello | Jun 10, 2022
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EVENT MANAGEMENT
Why are virtual events here to stay in Asia?
By Lorraine Resuello | Jun 30, 2022
This article explains why virtual events are still a trend in Asia and how they can help marketers achieve their sales and marketing goals.
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EventX expands Southeast Asia presence
By MartechAsia Editors | Nov 24, 2021
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SEM & SEO
Optimised Organic: How tech-enabled SEO can unlock opportunity for brands in APAC
By Cyril Bedat, VP, Customer Experience and Partnerships, APAC, Botify | Jan 28, 2022
Here’s a brief overview of what organic search, done right, can offer brands in APAC.
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Botify expands in Asia Pacific
By MartechAsia Editors | Nov 29, 2021
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CMO ZONE
CMOs in retail banking: how their role is expanding amid fierce competition
By L L Seow | Jun 10, 2022
For even the most modernized traditional retail banks to remain relevant, data-centric hyper-personalized CX and continual end-to-end DX are critical prescriptions.
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Data-driven ways for e-commerce businesses to boost sales
By MartechAsia Editors | May 23, 2022
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SALES TECH
Society Pass (SoPa) launches Society Pass as Beta version
By MartechAsia Editors | Jun 28, 2022
Society Points targeted at the “Digital First” Southeast Asia region.
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Data-driven ways for e-commerce businesses to boost sales
By MartechAsia Editors | May 23, 2022
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Astrapay partners with MoEngage
By MartechAsia Editors | Mar 14, 2022
MOST READ
Customer experience sentiments lowest in Singapore and Hong Kong in APAC: Cinnox
Covid-19 accelerates demand for digital interactions in Asia Pacific, yet less than 1 in 5 consumers experience CX that exceeds expectations, reveals a survey.
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Whitepapers
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Case Studies
Hit Reality TV Show The Apprentice: ONE Championship Edition Taps Twilio for Audience Engagement, In-Show Communication, and Social Impact
A suite of versatile Twilio …Read MoreRetail therapy amidst the pandemic
How Singapore’s largest mall operator …Read MoreHow Indonesian fintech BukuWarung is using Twilio to successfully drive customer engagement and build growth
How Indonesian fintech BukuWarung is …Read MoreEnhancing the CX of a multinational life insurance company
How Uniphore’s U-Self Serve helped …Read More
SOCIAL MEDIA
Why does the Metaverse matter?
By MartechAsia Editors | Jun 23, 2022
Benjamin Soubies, Managing Director, APAC & Japan of Talkwalker, explains why the metaverse is now on the roadmap of all marketers and how they should navigate this new technology.
What makes TikTok influencers tick
By Varun Sharma, Vice President, APAC & Japan, Emplifi | Jun 9, 2022
What do the new Instagram features mean for APAC marketers?
By Lorraine Resuello | May 25, 2022
Mobile and social media are the top priorities of Indian marketers for 2022; Report
By MartechAsia Editors | Apr 21, 2022