NEWS
APAC outperforms other regions in video viewability; SEA continues to achieve high video viewable rates
DoubleVerify's annual Global Insights Report spotlights the importance of continuous protection to tackle quality issues across emerging ad platforms, and newly-available attention-based metrics
PERSPECTIVES
Gauging Brand Strength: Does it have to be at the expense of agility?
With consumers now having near-unlimited options, they can jump from brand to brand in the blink of an eye. The key is to focus on trust, which rests on superior data to meet customers where...
ANALYSES
Trends to watch for as commerce media continues to take root
Digital makes up 60.7% (US$151.7 billion) of overall APAC advertising spend, with more marketing budgets going online and commerce media being a strong driver of growth. Criteo’s recent 2023 trends report uncovers how the advertising...
MARKETING INTELLIGENCE
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
Sponsored Content
ANALYTICS & DATA
91% of consumers in APJ stay loyal to brands that personalise experiences: Twilio Study
Consumer patience with poor digital experience is waning – 73% of consumers in Asia Pacific & Japan (APJ) report they will stop using brands that don’t personalise their experiences
CONTENT MARKETING
Meta shares how businesses can unlock the power of AI for marketing
Data and AI Performance Summit discusses privacy-first strategies to improve ad performance
AD TECH
Online advertising growth flattens year on year following buoyant 2022: IAB Report
Economic seasonal factors and an unusually high rate of expenditure in 2022 have resulted in online advertising expenditure slightly declining, reports IAB.
EVENT MANAGEMENT
Forrester’s best practices on measuring virtual event success
Learn how virtual events can provide performance reporting opportunities through effective metric measurement.
SEM & SEO
Optimised Organic: How tech-enabled SEO can unlock opportunity for brands in APAC
Here’s a brief overview of what organic search, done right, can offer brands in APAC.
CMO ZONE
Keeping up with constant change in Martech with automation: The Workato Way
Learn about the evolution of marketing automation in 2023 and how low-code/no-code solutions have changed the martech game in this exclusive interview with Bhaskar Roy, Chief Marketing Officer of Workato.
SALES TECH
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
MOST READ
How Toys”R”Us delivers unified and magical consumer experience across Asia
This case study showcases how Toys"R"Us captures customers’ attention by complementing physical presence with new eCommerce experience through Commerce Cloud by Salesforce during the pandemic crisis.
Instagram is the main social media channel for Singapore’s public sector: Emplifi Report
Emplifi Vice President for APAC and Japan, Varun Sharma, shares his insights on the leading social media platform for Singapore’s government sector.
Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Malaysia Airlines revamps website for better customer experience
Optimization of the national carrier’s …Read More
Harnessing a CRM platform to help the travel and tourism industry boost business efficiency
Kat Warboys shares her insights …Read More
How Moloco is helping Singapore-based live streaming platform Bigo Live expand globally
Moloco partnered with Bigo Live …Read More
Bringing the Matrix into the real world for cinema enthusiasts
In the exclusive findings, Hivestack …Read More
SOCIAL MEDIA
Emplifi highlights the untapped power of influencer marketing in Asia
By MartechAsia Editors | May 26, 2023
The report uncovers key influencer marketing trends from preferred payment terms, posting frequency, breakdown of sponsored content by influencer size, and more.
HKBU School of Business research examines how the pandemic reshaped users’ social media self-disclosure
By MartechAsia Editors | May 19, 2023
What APAC marketers can learn from the findings of Singapore Government Social Media 2022 in Review
By Lorraine Resuello | Mar 17, 2023
AdTech experts reveal top seasonal marketing trends and strategies for APAC
By Lorraine Resuello | Mar 17, 2023