NEWS
Study finds advertisers in SE Asia adapting to New Data Privacy Laws through alternative ad targeting
80% of business decision-makers note investing in new marketing technologies and accelerating their response to market changes as top marketing priorities.
PERSPECTIVES
Back to the Creative Future
The advertising industry is in the promise-making business. People need to understand what it promises before they can decide to want it.
ANALYSES
5 Elements of Digital Marketing to Master
Key things you need to master to win the battle of customer attention
MARKETING INTELLIGENCE
Is there a dark side to Buy Now Pay Later (BNPL) products?
While BNPL products may be good for businesses, is there a dark side to it for customers, especially in less developed countries? Why are the governments in India and the UK tightening rules on BNPL...
Sponsored Content
ANALYTICS & DATA
Using Attention Metrics to drive performance
Jordan Khoo, Managing Director, APAC, DoubleVerify, explains in this interview how marketers can use attention metrics effectively to measure exposure and engagement of their campaigns.
CONTENT MARKETING
Content Management System: Vendor Selection Guide
Content Management Systems (CMS) play a crucial role in digital marketing. That’s why selecting a vendor for your organisation’s content management system (CMS) is a huge decision.
AD TECH
Study finds advertisers in SE Asia adapting to New Data Privacy Laws through alternative ad targeting
80% of business decision-makers note investing in new marketing technologies and accelerating their response to market changes as top marketing priorities.
EVENT MANAGEMENT
Why are virtual events here to stay in Asia?
This article explains why virtual events are still a trend in Asia and how they can help marketers achieve their sales and marketing goals.
SEM & SEO
Optimised Organic: How tech-enabled SEO can unlock opportunity for brands in APAC
Here’s a brief overview of what organic search, done right, can offer brands in APAC.
CMO ZONE
CMOs in retail banking: how their role is expanding amid fierce competition
For even the most modernized traditional retail banks to remain relevant, data-centric hyper-personalized CX and continual end-to-end DX are critical prescriptions.
SALES TECH
Society Pass (SoPa) launches Society Pass as Beta version
Society Points targeted at the “Digital First” Southeast Asia region.
MOST READ
Customer experience sentiments lowest in Singapore and Hong Kong in APAC: Cinnox
Covid-19 accelerates demand for digital interactions in Asia Pacific, yet less than 1 in 5 consumers experience CX that exceeds expectations, reveals a survey.
Livestreaming is a game-changer for the Metaverse
Livestreaming will be an important gateway to exploring and developing the full potential of the Metaverse.
Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Hit Reality TV Show The Apprentice: ONE Championship Edition Taps Twilio for Audience Engagement, In-Show Communication, and Social Impact
A suite of versatile Twilio …Read More
Retail therapy amidst the pandemic
How Singapore’s largest mall operator …Read More
How Indonesian fintech BukuWarung is using Twilio to successfully drive customer engagement and build growth
How Indonesian fintech BukuWarung is …Read More
Enhancing the CX of a multinational life insurance company
How Uniphore’s U-Self Serve helped …Read More
Events
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SOCIAL MEDIA
Why does the Metaverse matter?
By MartechAsia Editors | Jun 23, 2022
Benjamin Soubies, Managing Director, APAC & Japan of Talkwalker, explains why the metaverse is now on the roadmap of all marketers and how they should navigate this new technology.
What makes TikTok influencers tick
By Varun Sharma, Vice President, APAC & Japan, Emplifi | Jun 9, 2022
What do the new Instagram features mean for APAC marketers?
By Lorraine Resuello | May 25, 2022
Mobile and social media are the top priorities of Indian marketers for 2022; Report
By MartechAsia Editors | Apr 21, 2022