NEWS
AI solutions for digital marketing
AI continues to play a major role for companies wanting to address business challenges.
PERSPECTIVES
Cobots lend a helping hand for Black Friday logistical surge
Meeting customer demands and satisfaction during Black Friday requires a helping hand from cobots and collaborative automation.
ANALYSES
The threat of legacy CMS
What organisations need to look for when modernising their web content management systems.
ANALYTICS & DATA
How data streaming can help drive your customer engagement success
Data streaming today offers a viable way for brands to gather real intelligence and be responsive to customer needs and business opportunities. Data streaming can also drive marketing automation and be a distinguishing feature as...
Sponsored Content
MARKETING INTELLIGENCE
CONTENT MARKETING
Improving the banking experience with content marketing
Seems like more needs to be done to improve the digital banking experience in this region. Content marketing to the rescue!
AD TECH
Tyroo Technologies and CJ Announce Partnership to Launch Performance Marketing Platform for APAC Region
Adtech platforms partner to offer international tech capabilities with localised solutions for APAC advertisers and supply partners.
EVENT MANAGEMENT
Forrester’s best practices on measuring virtual event success
Learn how virtual events can provide performance reporting opportunities through effective metric measurement.
SEM & SEO
Optimised Organic: How tech-enabled SEO can unlock opportunity for brands in APAC
Here’s a brief overview of what organic search, done right, can offer brands in APAC.
CMO ZONE
Empowering Chief Marketing Officers to drive digital value creation at an accelerated pace
For all marketing chiefs, now is the time to act on powerful digital value transformation.
SALES TECH
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
MOST READ
Psychedelic, Real, Retro and Animal trends will dominate in 2023
With 46% of Gen Z saying they are anxious and stressed most of the time, there is a need for imagery that supports emotional wellbeing: Adobe Creative Visual Report.
Growth-as-a-Service: Way to Go?
A martech veteran shares insights on growth-as-a-service, a new e-commerce solution category.
Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Amplifying breast cancer awareness in India with #PassTheQRCode campaign
Through "Pass the QR Code", …Read More
Is going viral a waste of time?
Are viral trends really your …Read More
DHL elevates logistics excellence with Fusionex
Enhancing the logistics experience with …Read More
Whitney Museum refigures how to engage audiences with both art and technology
Augmented reality, Zoom, Web 3.0 …Read More
SOCIAL MEDIA
Is going viral a waste of time?
By MartechAsia Editors | Sep 13, 2023
Are viral trends really your best chance at staying afloat in a saturated market? Or are they actually drowning you in the sea of other brands jumping on the same bandwagon?
Emplifi highlights the untapped power of influencer marketing in Asia
By MartechAsia Editors | May 26, 2023
HKBU School of Business research examines how the pandemic reshaped users’ social media self-disclosure
By MartechAsia Editors | May 19, 2023
What APAC marketers can learn from the findings of Singapore Government Social Media 2022 in Review
By Lorraine Resuello | Mar 17, 2023