NEWS
Optimizely enhances its DXP with data core service
Free service will unify data across products for deeper customer insight.
PERSPECTIVES
How User Acquisition Managers can stay ahead of the curve with OEMs
OEM (original equipment manufacturer) apps are a smart way to reach untapped audiences and gain an edge over your competitors.
ANALYSES
Marketing trends to get ready for 2022
It's important to prepare for next year's marketing trends to leverage your marketing plans and become a front runner in the market.
MARKETING INTELLIGENCE
Tag acquires Hong Kong headquartered MoniMedia
The acquisition adds power to existing digital and eCommerce expertise of Tag.
ANALYTICS & DATA
Optimizely enhances its DXP with data core service
Free service will unify data across products for deeper customer insight.
CONTENT MARKETING
Airasia Super App chooses Netcore Cloud for its AI-powered Email Delivery
By leveraging Netcore Cloud's proprietary Email API and in-house AI engine, the collaboration is set to offer airasia, lightning-fast email delivery and superior inboxing.
AD TECH
Mediaocean partners with TikTok
Companies to collaborate on integration of TikTok Advertising into Mediaocean closed ecosystems optimisation solution.
EVENT MANAGEMENT
EventX raises US$10M, to invest heavily in products and engineering
Forms strategic alliance with HTC VIVE to redefine virtual event experiences.
SEM & SEO
Sitecore acquires AI-powered digital search platform Reflektion
This spurs Sitecore’s ambitious growth plans with its fourth acquisition this year.
CMO ZONE
Martech’s future is moving to composable martech stacks
The future of marketing technology centres around a move to composable martech stacks that enable companies to select and purchase a particular service that they need at the time, says Saurabh Pandit, Sitecore Area Asia...
SALES TECH
Emplifi acquires livestream video platform Go Instore
Acquisition will give B2C brands faster connection-to-conversion experiences in-store and online.
MOST READ
Traditional advertising is still important in the customer journey
The future of Martech will be to assist Marketers to help drive business growth for the organisation, says Matthew Lim, the founder of We! Interactive, in this interview.
Observe these 7 digital marketing trends for 2021 or your business may be left behind
The digital economy forced upon the world by the pandemic waits for no one …
Case Studies
Traveloka enhances analytics for higher click-through rates
With Amplitude, the South-east Asian …Read More
Aventri helps Informa markets lead the way back to live events
Trade Show features safety-focused new …Read More
How Toyota Philippines increased it customer outreach during the COVID-19 pandemic
This case study showcases how …Read More
ZEE5’s Hyper-personalisation Campaign for Indian content market
Indian OTT player ZEE5 India …Read More
Events
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SOCIAL MEDIA
ZALORA launches new Community Influencer programme with Impact
By MartechAsia Editors | Sep 15, 2021
Influencers earn while they endorse, with an attractive commission on sales.
Every brand should have its unique voice
By Zafar Anjum | Sep 8, 2021
Nativex joins TikTok Marketing Partners Programme in Southeast Asia
By MartechAsia Editors | Aug 17, 2021
Southeast Asia Social Ad spend Up 74.29%, CPC up 85.75% on Facebook and Instagram in Q2: Emplifi
By MartechAsia Editors | Aug 11, 2021