NEWS
Ad spending in Asia Pacific is anticipated to reach US$250 billion: Report
This is US$35.7 billion above the 2019 pre-pandemic level in the region.
PERSPECTIVES
Leaving content ideation and production solely to the creator is not always the way to go
In this byline, Kenzie shares his insights on the importance of having an overarching marketing strategy for content creator campaigns.
ANALYSES
The quest to attain brand growth
D2C brands rush to leverage app marketing automation platforms in the post pandemic world
MARKETING INTELLIGENCE
Ad spending in Asia Pacific is anticipated to reach US$250 billion: Report
This is US$35.7 billion above the 2019 pre-pandemic level in the region.
Sponsored Content
ANALYTICS & DATA
Decathlon Launches its First Data Lab in Singapore
The lab will house Decathlon’s teams such as data experts, software developers and designers, network and security team, innovation teams as well as industry partners and students.
CONTENT MARKETING
Leaving content ideation and production solely to the creator is not always the way to go
In this byline, Kenzie shares his insights on the importance of having an overarching marketing strategy for content creator campaigns.
AD TECH
Ad spending in Asia Pacific is anticipated to reach US$250 billion: Report
This is US$35.7 billion above the 2019 pre-pandemic level in the region.
EVENT MANAGEMENT
The evolution of Omnichannel Event Strategy
Gevme’s founder and CEO Veemal Gungadin shares his insights on omnichannel event strategy to power up an event.
SEM & SEO
Optimised Organic: How tech-enabled SEO can unlock opportunity for brands in APAC
Here’s a brief overview of what organic search, done right, can offer brands in APAC.
CMO ZONE
CMOs in retail banking: how their role is expanding amid fierce competition
For even the most modernized traditional retail banks to remain relevant, data-centric hyper-personalized CX and continual end-to-end DX are critical prescriptions.
SALES TECH
Cross-border payments and innovations in remittance in the post-pandemic world
In this exclusive interview, Ho Chee Wai, Head of Neo Financial Services, Instarem, shares his thoughts on changes in consumer and travel preferences in an endemic world and how it has impacted financial and payment...
MOST READ
Customer experience sentiments lowest in Singapore and Hong Kong in APAC: Cinnox
Covid-19 accelerates demand for digital interactions in Asia Pacific, yet less than 1 in 5 consumers experience CX that exceeds expectations, reveals a survey.
What went wrong with Amobee?
Amobee was once positioned as the world's leading independent advertising platform—but now it is expected to lose millions of dollars in revenue in the next few years. The million dollar question is: Can Amobee bounce...
Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Hit Reality TV Show The Apprentice: ONE Championship Edition Taps Twilio for Audience Engagement, In-Show Communication, and Social Impact
A suite of versatile Twilio …Read More
Retail therapy amidst the pandemic
How Singapore’s largest mall operator …Read More
How Indonesian fintech BukuWarung is using Twilio to successfully drive customer engagement and build growth
How Indonesian fintech BukuWarung is …Read More
Enhancing the CX of a multinational life insurance company
How Uniphore’s U-Self Serve helped …Read More
SOCIAL MEDIA
Will NFTs usher in a new era of digital creativity for Singaporean creators?
By MartechAsia Editors | Jul 26, 2022
More and more Singaporean creatives are minting their work onto NFT platforms. Simon Dale, Managing Director, Southeast Asia & Korea, Adobe, explains what is driving this trend in Singapore and globally.
W launches offering for Metaverse
By MartechAsia Editors | Jul 14, 2022
Test Templates and inflation?
By MartechAsia Editors | Jul 14, 2022
Lifebuoy announces the launch of inaugural Metaverse Think Tank
By MartechAsia Editors | Jul 7, 2022