NEWS
Time spent online falls to pre-pandemic levels, while social media use increases: Report
Digital 2023 shows that people globally are becoming more discerning in their internet use.
PERSPECTIVES
Bringing omnichannel experience for retail consumers
In this article, Nick discusses some of the omnichannel challenges that retailers must overcome to drive better customer engagement, highlight the technology to deliver better experiences and illustrate why using managed services providers can ensure...
ANALYSES
Top four Business and Technology trends in APJ
Mark identifies four key trends for 2023 that APJ marketers should keep in mind.
MARKETING INTELLIGENCE
Time spent online falls to pre-pandemic levels, while social media use increases: Report
Digital 2023 shows that people globally are becoming more discerning in their internet use.
Sponsored Content
ANALYTICS & DATA
Optimizely launches digital experience platform on Microsoft Azure Marketplace
Microsoft Azure customers worldwide now gain access to Optimizely’s CMS, commerce and personalisation solutions.
CONTENT MARKETING
Amplified Intelligence launches the next generation of attention-based media planning
Newest iteration of the company’s attentionPLAN product allows agencies and brands to leverage the largest global human attention dataset to increase the efficiency of media spend
AD TECH
AdTech trends that will dominate 2023
Innovating and adapting to evolving market dynamics will help advertisers and publishers thrive in 2023
EVENT MANAGEMENT
Forrester’s best practices on measuring virtual event success
Learn how virtual events can provide performance reporting opportunities through effective metric measurement.
SEM & SEO
Optimised Organic: How tech-enabled SEO can unlock opportunity for brands in APAC
Here’s a brief overview of what organic search, done right, can offer brands in APAC.
CMO ZONE
Why APAC consumers are least likely to trust video content by an influencer
In this interview, Jennifer Smith, Chief Marketing Officer at Brightcove, explains why there is a disconnect between brands and their audience and how companies can create a win-win situation for both themselves and their consumers.
SALES TECH
Society Pass integrates with Stripe’s Payments Platform
Integration is to power transaction settlement services for merchants and consumers on SoPa's ecosystem
MOST READ
Bringing the Matrix into the real world for cinema enthusiasts
In the exclusive findings, Hivestack shares on their latest campaign for the movie The Matrix which was successfully delivered programmatically in Japan.
Top Asia Influencer Marketing Trends in 2022
Regional heads and CEOs shared their influencer marketing insights and digital marketing strategies that brands should implement this year to capture the attention of the majority of consumers consisting of Gen Zs and Millennials.
sitecore draw
Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Bringing the Matrix into the real world for cinema enthusiasts
In the exclusive findings, Hivestack …Read More
Hit Reality TV Show The Apprentice: ONE Championship Edition Taps Twilio for Audience Engagement, In-Show Communication, and Social Impact
A suite of versatile Twilio …Read More
Retail therapy amidst the pandemic
How Singapore’s largest mall operator …Read More
How Indonesian fintech BukuWarung is using Twilio to successfully drive customer engagement and build growth
How Indonesian fintech BukuWarung is …Read More
SOCIAL MEDIA
Time spent online falls to pre-pandemic levels, while social media use increases: Report
By MartechAsia Editors | Feb 2, 2023
Digital 2023 shows that people globally are becoming more discerning in their internet use.
Facebook remains top channel for APAC social media marketing
By MartechAsia Editors | Dec 15, 2022
Ads on streaming platforms capture more attention than ads on Social Media in India: Research
By MartechAsia Editors | Dec 9, 2022
Optimising efficient virtual community-building on social media for the next generation
By Mike Ong, Vice President, BIGO | Nov 24, 2022