NEWS
Digital advertising industry continues to grow despite uncertain macroeconomic conditions
The Australian online advertising market has continued to grow, reaching $3.455bn for the quarter ending 30th September 2022, an increase of 6.5% on the same period in 2021: report
PERSPECTIVES
A marketer’s guide to keeping up with changing consumer confidence
Marketers must be willing to test new ideas within affiliate marketing to keep up with rapidly changing consumer confidence, says Stuart McLennan.
ANALYSES
Forrester: APAC Marketers invest in Customer Data Platforms
All you need to know about the state of CDP in the region and why APAC marketers drive CDP investment.
MARKETING INTELLIGENCE
Vietnam’s Techcombank partners with Adobe to hyper-personalize banking experiences for customers
Techcombank’s multimillion-dollar partnership with Adobe will enable it to become the first bank in Vietnam to deliver hyper-personalized banking experiences to customers in real time.
Sponsored Content
ANALYTICS & DATA
Optimizely launches digital experience platform on Microsoft Azure Marketplace
Microsoft Azure customers worldwide now gain access to Optimizely’s CMS, commerce and personalisation solutions.
CONTENT MARKETING
Scale, speed, and site: Setting up for success with digital experiences
What would a business need to make sure that they can stay ahead in this increasingly digital landscape?
AD TECH
Digital advertising industry continues to grow despite uncertain macroeconomic conditions
The Australian online advertising market has continued to grow, reaching $3.455bn for the quarter ending 30th September 2022, an increase of 6.5% on the same period in 2021: report
EVENT MANAGEMENT
Forrester’s best practices on measuring virtual event success
Learn how virtual events can provide performance reporting opportunities through effective metric measurement.
SEM & SEO
Optimised Organic: How tech-enabled SEO can unlock opportunity for brands in APAC
Here’s a brief overview of what organic search, done right, can offer brands in APAC.
CMO ZONE
Why APAC consumers are least likely to trust video content by an influencer
In this interview, Jennifer Smith, Chief Marketing Officer at Brightcove, explains why there is a disconnect between brands and their audience and how companies can create a win-win situation for both themselves and their consumers.
SALES TECH
Society Pass integrates with Stripe’s Payments Platform
Integration is to power transaction settlement services for merchants and consumers on SoPa's ecosystem
MOST READ
Bringing the Matrix into the real world for cinema enthusiasts
In the exclusive findings, Hivestack shares on their latest campaign for the movie The Matrix which was successfully delivered programmatically in Japan.
The Path to Net Zero: The Way Forward for the AdTech Industry
In this interview, Priya Bhatia, Vice President – Southeast Asia, OpenX, charts out the challenges the adtech industry faces in tackling issues related to sustainability and what could be the way forward to achieve Net...
sitecore draw
Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Bringing the Matrix into the real world for cinema enthusiasts
In the exclusive findings, Hivestack …Read More
Hit Reality TV Show The Apprentice: ONE Championship Edition Taps Twilio for Audience Engagement, In-Show Communication, and Social Impact
A suite of versatile Twilio …Read More
Retail therapy amidst the pandemic
How Singapore’s largest mall operator …Read More
How Indonesian fintech BukuWarung is using Twilio to successfully drive customer engagement and build growth
How Indonesian fintech BukuWarung is …Read More
SOCIAL MEDIA
Optimising efficient virtual community-building on social media for the next generation
By Mike Ong, Vice President, BIGO | Nov 24, 2022
For social media platforms to ensure their longevity and relevance in this highly competitive space, they must think beyond simply attracting individual users.
TikTok now accounts for one out of four influencer marketing campaigns in Asia: Report
By MartechAsia Editors | Nov 10, 2022
80% of social media users in Asia who follow influencers are likely to purchase products recommended by the influencers
By MartechAsia Editors | Sep 15, 2022
Instagram is the main social media channel for Singapore’s public sector: Emplifi Report
By Lorraine Resuello | Sep 1, 2022