NEWS
Demand for Commercial BNPL products high in Singapore
There is an increased interest in Buy Now, Pay Later (BNPL) products both for B2C and B2B markets.
PERSPECTIVES
The social trends shaping business in 2022
What will customer experience look like in 2022? Here are our top predictions.
ANALYSES
6 Habits of Highly Successful CDMOs
As more engagements today are reported on digital platforms than in the real world, the role of chief digital marketing officers (CDMO) is gaining more prominence and versatility. Here are six ways you can be...
MARKETING INTELLIGENCE
How big is affiliate marketing as an opportunity?
Stuart McLennan, Senior Vice President, Asia-Pacific, Rakuten Advertising, shares his insights on affiliate marketing in APAC and the opportunities it presents.
Sponsored Content
ANALYTICS & DATA
Ringing in the new year with the ‘perfect digital experience’
After almost two years of heavily relying on digital products and services during the ongoing pandemic, consumers have become much more discerning and demanding when it comes to the quality of digital experiences they expect...
CONTENT MARKETING
What has changed in B2B marketing in APAC beyond data and collaboration
B2B marketers in APAC should invest resources in digital skills and training, says Leandro Perez, Vice President, Asia Pacific Marketing, Salesforce, in this interview with MartechAsia.
AD TECH
The fight against ad fraud and invalid traffic: Overcoming the barriers to PCC growth
The challenge for marketers is to proactively prevent fraud instances without stopping real-time traffic. How can they achieve it?
EVENT MANAGEMENT
EventX expands Southeast Asia presence
Has lauched its Singapore operations to support growth efforts in the region.
SEM & SEO
Botify expands in Asia Pacific
Empowers brands locally to enhance ROI from search with its enterprise SEO platform, says search optimisation company.
CMO ZONE
Which suits your business best: Performance Marketing or Digital Marketing?
With the right performance marketing channel, business owners will be able to efficiently reach out to their target audiences.
SALES TECH
Demand for Commercial BNPL products high in Singapore
There is an increased interest in Buy Now, Pay Later (BNPL) products both for B2C and B2B markets.
MOST READ
Measuring the Business of Persuasion in a Post-pandemic world
Most PR practitioners are using monitoring technology to collect data from various platforms in order to keep track of their reputation, competitor activities and industry trends, says Andrew Nicholls, Co-Founder & Managing Director, CARMA ASIA,...
The Salesforce Economy in Singapore will create 18,600 jobs
In Singapore, the Salesforce partner ecosystem is on track to grow to over six times the size of Salesforce’s own local presence by 2026.
MORE NEWS
- Enter the year 2022, feel the taste of the Asian Games
- Yealink Reveals Latest BH7X Bluetooth Headsets Designed for the Hybrid Generation
- POKERSTARS AND RED BULL RACING SEAL GLOBAL PARTNERSHIP
- CGTN Exclusive: A Chinese employee currently working in Tonga described
- Brand-new Dress-up Game Featuring Characters of Mr. Wasu, "Moving Paper Doll Artist," Released by KYOTOMA on January 5, 2022
- Mocasa's Buy Now Pay Later Payment Service Goes Live in the Philippines
- 10th Award Ceremony for Yiwugo Top Ten Vendors Takes Place Both Online and Offline
- China.org.cn: 4,700 km of free chauffeuring: A warm story about Xinjiang
Case Studies
How using “Best Time to Send” lifted ZEE5 global’s campaign CTRs by 60%
Over-the-Top (OTT) platforms for streaming …Read More
Shopee and partners developed future-ready data-mart to help merchants optimise sales performance
Through the 12-month period that …Read More
How games can be a powerful tool for recruiting new supporters: LOSC’s customer story
COVID-19 has affected all aspects …Read More
How Toys”R”Us delivers unified and magical consumer experience across Asia
This case study showcases how …Read More
Events
Events |
|
|
SOCIAL MEDIA
The social trends shaping business in 2022
By Gibu Mathew, Vice President and GM, APAC, Zoho Corp | Jan 20, 2022
What will customer experience look like in 2022? Here are our top predictions.
Livestreaming is a game-changer for the Metaverse
By Mike Ong, Vice President, BIGO | Jan 13, 2022
Is 2022 the year of connected tv (CTV)?
By Fred Marthoz, Managing Director, Asia, Lotame | Jan 13, 2022
CapitaLand and Rae collaborate in the Metaverse
By MartechAsia Editors | Jan 11, 2022