NEWS
Five fundamentals to ensure digital survival and success
Investment in Digital Customer Engagement generated 61% revenue growth for Singapore Companies: Twilio
PERSPECTIVES
Rethinking customer engagement in a post-cookie world
Despite this growing digitalisation of consumer behaviour, however, it is worrying to see that many brands are still not ready to truly engage their customers on a deep and meaningful level.
ANALYSES
How can NFTs help with brand marketing
The latest marketing technology trend emerging in the post-pandemic era is the use of NFTs.
MARKETING INTELLIGENCE
Five fundamentals to ensure digital survival and success
Investment in Digital Customer Engagement generated 61% revenue growth for Singapore Companies: Twilio
Sponsored Content
ANALYTICS & DATA
Only 26% of global marketers are confident in their audience data: Nielsen
Global survey among marketers finds that brands’ top priorities for 2022 are increasing brand awareness, un-siloing measurement, developing personalized strategies, and becoming more purpose-driven.
CONTENT MARKETING
How to measure Content Marketing performance effectively
Measuring content marketing performance includes the use of analytic tools and other metric-audit marketing technology solutions.
AD TECH
As ad dollars move to Connected TV, fraud schemes spike 70% globally: DoubleVerify report
Brand safety violations also decreased for the 2nd year in a row
EVENT MANAGEMENT
EventX expands Southeast Asia presence
Has lauched its Singapore operations to support growth efforts in the region.
SEM & SEO
Optimised Organic: How tech-enabled SEO can unlock opportunity for brands in APAC
Here’s a brief overview of what organic search, done right, can offer brands in APAC.
CMO ZONE
How Agile Marketing empowers APAC’s cutting-edge businesses
By enforcing agile marketing tactics, marketers can save energy, time, and valuable resources.
SALES TECH
Vonage strengthens conversational commerce offering with video capabilities
The cloud communications company has strengthened its Jumper.ai conversational commerce application with new video capabilities.
MOST READ
Customer experience sentiments lowest in Singapore and Hong Kong in APAC: Cinnox
Covid-19 accelerates demand for digital interactions in Asia Pacific, yet less than 1 in 5 consumers experience CX that exceeds expectations, reveals a survey.
How shoppertainment, live-streaming, social selling and gamification are changing the retail game in Southeast Asia
According to a report, live-sales in Southeast Asia increased by 13 percent to a total of 67 percent in the first half of 2020 alone.
Case Studies
How Indonesian fintech BukuWarung is using Twilio to successfully drive customer engagement and build growth
How Indonesian fintech BukuWarung is …Read More
Enhancing the CX of a multinational life insurance company
How Uniphore’s U-Self Serve helped …Read More
Tata CLiQ Luxury bags a massive 159% boost in revenue through multi-channel engagement
Tata CLiQ Luxury, India's premier …Read More
OMG HK gets IKEA campaigns live 80% quicker with IAS Tag Wrapping Technology
This case study showcases how …Read More
Events
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SOCIAL MEDIA
Mobile and social media are the top priorities of Indian marketers for 2022; Report
By MartechAsia Editors | Apr 21, 2022
This industry pulse report of Integral Ad Science shows the top priorities in India this 2022 and the ad fraud concerns marketers face.
Hot Social Commerce trends to watch out for in 2022
By Lorraine Resuello | Apr 19, 2022
TikTok’s takeover – Why advertisers should add social to their media mix
By Georgia Brammer, Regional Director, JAPAC, Flashtalking by Mediaocean | Apr 18, 2022
The Social Media wars: What does it mean for brands?
By MartechAsia Editors | Mar 31, 2022