NEWS
Ad Fraud on the rise in APAC, says IAS Media Quality Report
According to the report, ad fraud mitigation results in almost 10 times lower fraud dates than non-optimised impressions.
PERSPECTIVES
Tailor-made and home delivered: How the future of shopping is…here and now with AR
Kathryn Carter shares her insights about how AR will shape the future of shopping and how brands can leverage the power of AR to drive results and boost consumer confidence.
ANALYSES
How automation can help scale up businesses
Yogeeta Chainani, a dynamic young woman tech entrepreneur and the co-founder and CEO of Swaarm, shares her expert insights about how automation can help scale up businesses in this MartechAsia interview.
MARKETING INTELLIGENCE
Lessons from sales trends for B2B brands and marketers
The best performing sellers use technology to humanise interactions with buyers and connect with them, instead of engaging in ill-advised outreach simply because they can.
Sponsored Content
ANALYTICS & DATA
Building Customer Trust in a Cookie-less World
Andreas Heiz shares various strategies on how businesses can foster customer trust, personalising customer interactions, by maximising on data that they already have.
CONTENT MARKETING
Scale, speed, and site: Setting up for success with digital experiences
What would a business need to make sure that they can stay ahead in this increasingly digital landscape?
AD TECH
Ad Fraud on the rise in APAC, says IAS Media Quality Report
According to the report, ad fraud mitigation results in almost 10 times lower fraud dates than non-optimised impressions.
EVENT MANAGEMENT
Forrester’s best practices on measuring virtual event success
Learn how virtual events can provide performance reporting opportunities through effective metric measurement.
SEM & SEO
Optimised Organic: How tech-enabled SEO can unlock opportunity for brands in APAC
Here’s a brief overview of what organic search, done right, can offer brands in APAC.
CMO ZONE
The CMO role is no longer a siloed role
In this exclusive interview, Matt Preschern, Chief Marketing and Demand Generation Officer at NTT Ltd., talks about the evolving role of the CMO and how the pandemic has changed the marketing ecosystem in Asia.
SALES TECH
Tailor-made and home delivered: How the future of shopping is…here and now with AR
Kathryn Carter shares her insights about how AR will shape the future of shopping and how brands can leverage the power of AR to drive results and boost consumer confidence.
MOST READ
Which suits your business best: Performance Marketing or Digital Marketing?
With the right performance marketing channel, business owners will be able to efficiently reach out to their target audiences.
The power of Active Intelligence in improving sales accuracy
Chong Yang Chan outlines the importance of proactive business intelligence and how it can help provide sales teams the agility to react to sudden market changes.
sitecore draw
Whitepapers
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Case Studies
Bringing the Matrix into the real world for cinema enthusiasts
In the exclusive findings, Hivestack …Read More
Hit Reality TV Show The Apprentice: ONE Championship Edition Taps Twilio for Audience Engagement, In-Show Communication, and Social Impact
A suite of versatile Twilio …Read More
Retail therapy amidst the pandemic
How Singapore’s largest mall operator …Read More
How Indonesian fintech BukuWarung is using Twilio to successfully drive customer engagement and build growth
How Indonesian fintech BukuWarung is …Read More
SOCIAL MEDIA
80% of social media users in Asia who follow influencers are likely to purchase products recommended by the influencers
By MartechAsia Editors | Sep 15, 2022
Nielsen has released new insights across Asia based on a study done in conjunction with Rakuten.
Instagram is the main social media channel for Singapore’s public sector: Emplifi Report
By Lorraine Resuello | Sep 1, 2022
KOLs and live-streaming now integral to social commerce in China: Ebiquity report
By MartechAsia Editors | Aug 11, 2022
Will NFTs usher in a new era of digital creativity for Singaporean creators?
By MartechAsia Editors | Jul 26, 2022