DOOH behind the great firewall
By Aileen Ku, General Manager, China, Hivestack | Jun 16, 2022
How Huawei’s Ads strategy helps APAC marketers
By Lorraine Resuello | Jun 10, 2022
NEWS
Ad spending in Asia Pacific is anticipated to reach US$250 billion: Report
By MartechAsia Editors | Aug 4, 2022
This is US$35.7 billion above the 2019 pre-pandemic level in the region.
PERSPECTIVES
Leaving content ideation and production solely to the creator is not always the way to go
By Kenzie Quek, Client Development Manager, APAC, INCA | Aug 4, 2022
In this byline, Kenzie shares his insights on the importance of having an overarching marketing strategy for content creator campaigns.
ANALYSES
The quest to attain brand growth
By Yogeeta Chainani, Co-Founder and Chief Executive Officer, Swaarm | Aug 4, 2022
D2C brands rush to leverage app marketing automation platforms in the post pandemic world
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5 Elements of Digital Marketing to Master
By Progress | Jun 27, 2022
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How can NFTs help with brand marketing
By Lorraine Resuello | May 4, 2022
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MARKETING INTELLIGENCE
Ad spending in Asia Pacific is anticipated to reach US$250 billion: Report
By MartechAsia Editors | Aug 4, 2022
This is US$35.7 billion above the 2019 pre-pandemic level in the region.
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ANALYTICS & DATA
Decathlon Launches its First Data Lab in Singapore
By MartechAsia Editors | Jul 14, 2022
The lab will house Decathlon’s teams such as data experts, software developers and designers, network and security team, innovation teams as well as industry partners and students.
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Using Attention Metrics to drive performance
By MartechAsia Editors | Jun 2, 2022
CONTENT MARKETING
Leaving content ideation and production solely to the creator is not always the way to go
By Kenzie Quek, Client Development Manager, APAC, INCA | Aug 4, 2022
In this byline, Kenzie shares his insights on the importance of having an overarching marketing strategy for content creator campaigns.
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Content Management System: Vendor Selection Guide
By Progress | Jun 27, 2022
AD TECH
Ad spending in Asia Pacific is anticipated to reach US$250 billion: Report
By MartechAsia Editors | Aug 4, 2022
This is US$35.7 billion above the 2019 pre-pandemic level in the region.
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DOOH behind the great firewall
By Aileen Ku, General Manager, China, Hivestack | Jun 16, 2022
EVENT MANAGEMENT
The evolution of Omnichannel Event Strategy
By Lorraine Resuello | Jul 7, 2022
Gevme’s founder and CEO Veemal Gungadin shares his insights on omnichannel event strategy to power up an event.
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Why are virtual events here to stay in Asia?
By Lorraine Resuello | Jun 30, 2022
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EventX expands Southeast Asia presence
By MartechAsia Editors | Nov 24, 2021
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SEM & SEO
Optimised Organic: How tech-enabled SEO can unlock opportunity for brands in APAC
By Cyril Bedat, VP, Customer Experience and Partnerships, APAC, Botify | Jan 28, 2022
Here’s a brief overview of what organic search, done right, can offer brands in APAC.
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Botify expands in Asia Pacific
By MartechAsia Editors | Nov 29, 2021
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CMO ZONE
CMOs in retail banking: how their role is expanding amid fierce competition
By L L Seow | Jun 10, 2022
For even the most modernized traditional retail banks to remain relevant, data-centric hyper-personalized CX and continual end-to-end DX are critical prescriptions.
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Data-driven ways for e-commerce businesses to boost sales
By MartechAsia Editors | May 23, 2022
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SALES TECH
Cross-border payments and innovations in remittance in the post-pandemic world
By MartechAsia Editors | Aug 4, 2022
In this exclusive interview, Ho Chee Wai, Head of Neo Financial Services, Instarem, shares his thoughts on changes in consumer and travel preferences in an endemic world and how it has impacted financial and payment...
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Who is hijacking your audience?
By MartechAsia Editors | Jul 25, 2022
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MOST READ
Customer experience sentiments lowest in Singapore and Hong Kong in APAC: Cinnox
Covid-19 accelerates demand for digital interactions in Asia Pacific, yet less than 1 in 5 consumers experience CX that exceeds expectations, reveals a survey.
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Amobee was once positioned as the world's leading independent advertising platform—but now it is expected to lose millions of dollars in revenue in the next few years. The million dollar question is: Can Amobee bounce...
Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
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Case Studies
Hit Reality TV Show The Apprentice: ONE Championship Edition Taps Twilio for Audience Engagement, In-Show Communication, and Social Impact
A suite of versatile Twilio …Read MoreRetail therapy amidst the pandemic
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Events
Events |
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SOCIAL MEDIA
Will NFTs usher in a new era of digital creativity for Singaporean creators?
By MartechAsia Editors | Jul 26, 2022
More and more Singaporean creatives are minting their work onto NFT platforms. Simon Dale, Managing Director, Southeast Asia & Korea, Adobe, explains what is driving this trend in Singapore and globally.
W launches offering for Metaverse
By MartechAsia Editors | Jul 14, 2022
Test Templates and inflation?
By MartechAsia Editors | Jul 14, 2022
Lifebuoy announces the launch of inaugural Metaverse Think Tank
By MartechAsia Editors | Jul 7, 2022