The future of conversational commerce in marketing
By Lorraine Resuello | Oct 24, 2023
How generative AI can help marketers go autopilot
By Lorraine Resuello | Oct 23, 2023
The future of contextual solutions for ad campaigns
By Lorraine Resuello | Oct 16, 2023
NEWS
AI solutions for digital marketing
By MartechAsia Editors | Nov 23, 2023
AI continues to play a major role for companies wanting to address business challenges.
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Over 50% of Singles Day new shoppers return for more
By MartechAsia Editors | Nov 16, 2023
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PERSPECTIVES
Cobots lend a helping hand for Black Friday logistical surge
By Ix Lee, Head of Sales, Southeast Asia and Oceania, Universal Robots | Nov 23, 2023
Meeting customer demands and satisfaction during Black Friday requires a helping hand from cobots and collaborative automation.
ANALYSES
The threat of legacy CMS
By John Yang, Vice President, APJ, Progress | Oct 26, 2023
What organisations need to look for when modernising their web content management systems.
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Making meaningful connections with consumers
By MartechAsia Editors | Sep 21, 2023
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ANALYTICS & DATA
How data streaming can help drive your customer engagement success
By Raymond Tan | Jul 6, 2023
Data streaming today offers a viable way for brands to gather real intelligence and be responsive to customer needs and business opportunities. Data streaming can also drive marketing automation and be a distinguishing feature as...
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AI solutions for digital marketing Story



CONTENT MARKETING
Improving the banking experience with content marketing
By John Yang, Vice President, APJ, Progress | Nov 16, 2023
Seems like more needs to be done to improve the digital banking experience in this region. Content marketing to the rescue!
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Martech trends we cannot ignore in Asia Pacific
By Victor Ng | Oct 6, 2023
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AI-powered digital communications
By MartechAsia Editors | Aug 17, 2023
AD TECH
Tyroo Technologies and CJ Announce Partnership to Launch Performance Marketing Platform for APAC Region
By MartechAsia Editors | Oct 4, 2023
Adtech platforms partner to offer international tech capabilities with localised solutions for APAC advertisers and supply partners.
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PubMatic unveils Activate for Asia Pacific firms
By MartechAsia Editors | Oct 4, 2023
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EVENT MANAGEMENT
Forrester’s best practices on measuring virtual event success
By Lorraine Resuello | Sep 8, 2022
Learn how virtual events can provide performance reporting opportunities through effective metric measurement.
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The evolution of Omnichannel Event Strategy
By Lorraine Resuello | Jul 7, 2022
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Why are virtual events here to stay in Asia?
By Lorraine Resuello | Jun 30, 2022
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EventX expands Southeast Asia presence
By MartechAsia Editors | Nov 24, 2021
SEM & SEO
Optimised Organic: How tech-enabled SEO can unlock opportunity for brands in APAC
By Cyril Bedat, VP, Customer Experience and Partnerships, APAC, Botify | Jan 28, 2022
Here’s a brief overview of what organic search, done right, can offer brands in APAC.
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Botify expands in Asia Pacific
By MartechAsia Editors | Nov 29, 2021
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CMO ZONE
Empowering Chief Marketing Officers to drive digital value creation at an accelerated pace
By Gonzalo Garcia Villanueva, Chief Marketing Officer at GfK | Jun 9, 2023
For all marketing chiefs, now is the time to act on powerful digital value transformation.
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How ad fraud affects brand marketing
By Lorraine Resuello | Apr 13, 2023
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SALES TECH
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
By MartechAsia Editors | May 19, 2023
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
MOST READ
Psychedelic, Real, Retro and Animal trends will dominate in 2023
With 46% of Gen Z saying they are anxious and stressed most of the time, there is a need for imagery that supports emotional wellbeing: Adobe Creative Visual Report.
Growth-as-a-Service: Way to Go?
A martech veteran shares insights on growth-as-a-service, a new e-commerce solution category.
Join 60,000 Fellow IT & Business Professionals in APAC Region
Get the latest news, trends and expert opinions straight to your inbox, and craft an effective cybersecurity strategy.
Events
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »Practical Applications of AI to Prioritize for Your DXP
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Case Studies
Amplifying breast cancer awareness in India with #PassTheQRCode campaign
Through "Pass the QR Code", …Read MoreIs going viral a waste of time?
Are viral trends really your …Read MoreDHL elevates logistics excellence with Fusionex
Enhancing the logistics experience with …Read MoreWhitney Museum refigures how to engage audiences with both art and technology
Augmented reality, Zoom, Web 3.0 …Read More
SOCIAL MEDIA
Is going viral a waste of time?
By MartechAsia Editors | Sep 13, 2023
Are viral trends really your best chance at staying afloat in a saturated market? Or are they actually drowning you in the sea of other brands jumping on the same bandwagon?
Emplifi highlights the untapped power of influencer marketing in Asia
By MartechAsia Editors | May 26, 2023
HKBU School of Business research examines how the pandemic reshaped users’ social media self-disclosure
By MartechAsia Editors | May 19, 2023
What APAC marketers can learn from the findings of Singapore Government Social Media 2022 in Review
By Lorraine Resuello | Mar 17, 2023