Innovation can come from anywhere: growing a smart crowd
By allowing customers to be part of brands’ journey, companies can go beyond the traditional market research to tap the voice of customers in their marketing efforts.
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Staying online is the best present you can give your business this holiday season
Here are a few data management and security tips and considerations for IT teams supporting online retailers, to ensure an online business stays available during the whole holiday season.
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The Cookieless Conundrum: The Future of Retail in a Cookie-Free World
Cookieless represents an opportunity to redress the imbalance of power between retail businesses and consumers.
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Looking beyond the surface of optimising customer experience
Improving authorisation rates increases revenue, leads to better customer satisfaction, and ultimately improves customer retention and loyalty.
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Fighting disruption with cutting-edge Martech solutions
How can marketers sieve through the noise to develop the right martech solutions that can meet the demands of an automated world and an audience that never stands still?
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Content creation in the new world of advertising
The traditional advertising production model is not meeting the needs of today's marketers, and with the changing consumer behaviour, a more agile approach is essential to remain competitive, responsive and...
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Case Studies
How games can be a powerful tool for recruiting new supporters: LOSC’s customer story
COVID-19 has affected all aspects …Read More
How Toys”R”Us delivers unified and magical consumer experience across Asia
This case study showcases how …Read More
Traveloka enhances analytics for higher click-through rates
With Amplitude, the South-east Asian …Read More
Aventri helps Informa markets lead the way back to live events
Trade Show features safety-focused new …Read More
Events
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