Gauging Brand Strength: Does it have to be at the expense of agility?
With consumers now having near-unlimited options, they can jump from brand to brand in the blink of an eye. The key is to focus on trust, which rests on superior...
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Bridging the Known and Unknowns: How AI and Unstructured Data Can Unify and Take your CX to New Heights
Using AI, brands can transform unstructured data into actionable, relevant insights to drive business growth, combining organisational data from their business to proactively and appropriately personalise interactions.
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Keeping the conversation flowing with C-Commerce
The key to making conversational commerce work is to always consider customer needs and preferences.
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How well is your e-commerce performance marketing dashboard serving you?
Pichitra talks about the typical challenges of Southeast Asia ecommerce marketing data, across platforms like Lazada, Shopee, and brand.com.
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The pitfalls and the possibilities: how marketers are approaching the metaverse and AI era
AI and immersive platforms like the metaverse could be at the forefront of both accelerating and elevating marketing strategies, opening up new channels to your target customers.
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Do not delay in closing the gap between digital marketing spending and performance in 2023
While the pandemic did change the dynamics of brands and their engagement with customers, the performance marketing gap had in fact existed for years. For marketers, it’s important to understand...
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Malaysia Airlines revamps website for better customer experience
Optimization of the national carrier’s …Read More
Harnessing a CRM platform to help the travel and tourism industry boost business efficiency
Kat Warboys shares her insights …Read More
How Moloco is helping Singapore-based live streaming platform Bigo Live expand globally
Moloco partnered with Bigo Live …Read More
Bringing the Matrix into the real world for cinema enthusiasts
In the exclusive findings, Hivestack …Read More