Navigating the pitfalls of AI-driven advertising
How do marketers ensure transparency and accountability when decision making is surrendered to AI algorithms?
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Unifying AI for quality content and marketing success
Appier’s focus has long been turning AI into ROI. Here, we leverage its expertise to highlight how GenAI can help businesses when combined with other AI solutions.
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Regional telcos need to boost hyper-personalization and customer engagement
In a post-pandemic environment of incessant demand for digital connectivity, telcos previously locked in price wars now need a different approach…
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Know the four Bs of digital transformation in post-pandemic e-commerce
Capital-intensive hardware/software upgrades aside, latecomers to digital e-commerce have more challenges to grapple with. Knowing the ‘four Bs’ can help …
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How can an effective content supply chain help to deliver on brand promise?
The advent of artificial intelligence (AI) and generative AI is revolutionizing the content creation game.
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Empowering Chief Marketing Officers to drive digital value creation at an accelerated pace
For all marketing chiefs, now is the time to act on powerful digital value transformation.
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Humanising the customer experience to reshape the retail industry
Conversational experiences powered by generative AI not only enhance the overall customer service experience, but also help brands shift from a reactive to proactive customer service approach.
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Gauging Brand Strength: Does it have to be at the expense of agility?
With consumers now having near-unlimited options, they can jump from brand to brand in the blink of an eye. The key is to focus on trust, which rests on superior...
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Bridging the Known and Unknowns: How AI and Unstructured Data Can Unify and Take your CX to New Heights
Using AI, brands can transform unstructured data into actionable, relevant insights to drive business growth, combining organisational data from their business to proactively and appropriately personalise interactions.
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Keeping the conversation flowing with C-Commerce
The key to making conversational commerce work is to always consider customer needs and preferences.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Is going viral a waste of time?
Are viral trends really your …Read More
DHL elevates logistics excellence with Fusionex
Enhancing the logistics experience with …Read More
Whitney Museum refigures how to engage audiences with both art and technology
Augmented reality, Zoom, Web 3.0 …Read More
Malaysia Airlines revamps website for better customer experience
Optimization of the national carrier’s …Read More