New report highlights importance of customer-first...
By MartechAsia Editors | Jul 11, 2024
Key marketing trends to watch out for at Olympics ...
By MartechAsia Editors | Jul 10, 2024
Top cities for marketing specialists
By MartechAsia Editors | Jul 4, 2024
Report: Ethical use of AI will be a competitive bu...
By MartechAsia Editors | Jul 4, 2024
APAC-focused report emphasizes growing urgency for...
By MartechAsia Editors | Jul 4, 2024
Southeast Asia’s retailers bet big on social commerce
By MartechAsia Editors | Jul 16, 2024
68% of Southeast Asian retailers plan to increase investment in social commerce over the next 12 months to help tide through the current economic climate which has severely impacted purchasing...
Read MoreNew report highlights importance of customer-first culture in APAC
By MartechAsia Editors | Jul 11, 2024
The second installment of the '2024 Customer Experience Imperatives' examines leaders’ priorities and behaviours through the lens of customer-centricity, and explores key characteristics of organisations that achieve CX excellence in...
Read MoreKey marketing trends to watch out for at Olympics 2024
By MartechAsia Editors | Jul 10, 2024
Major sport events mean major sponsorships and a frenzy of marketing activities. What's new and what's due at the 2024 Olympics for marketers?
Read MoreTop cities for marketing specialists
By MartechAsia Editors | Jul 4, 2024
A recent study determined the best cities for marketing specialists by analyzing key metrics such as job posts number, marketing specialists’ yearly salary, unemployment rate, cost of living, rent and...
Read MoreReport: Ethical use of AI will be a competitive business advantage
By MartechAsia Editors | Jul 4, 2024
Consumer demands shift business leaders' focus to predictive, emotionally intelligent, and customised engagements.
Read MoreAPAC-focused report emphasizes growing urgency for media quality
By MartechAsia Editors | Jul 4, 2024
Ad fraud, regional elections, generative AI are among the top concerns cited by advertisers in regional survey.
Read MoreWhat Singapore consumers look for in customer reward programmes
By MartechAsia Editors | Jun 27, 2024
Cashback is the most popular reward type overall, followed by percentage-off and dollar-off discounts. Yuu Rewards Club, Link Rewards most popular customer reward programmes in Singapore.
Read MoreStronger anti-scam, anti-fraud e-commerce measures take effect in Singapore
By MartechAsia Editors | Jun 25, 2024
Online communication services and e-commerce services must tighten processes for user identification, verification, and other aspects of sales, transactions and payments
Read MoreIAS expands brand safety and suitability measurement for Youtube
By MartechAsia Editors | Jun 19, 2024
Global advertisers can now access brand safety and suitability for Performance Max and Demand Gen as part of total media quality measurement for YouTube.
Read MoreJapan’s Ayudante acquires Singapore digital marketing company Sparkline
By MartechAsia Editors | Jun 19, 2024
Acquisition seen as a significant milestone for Singapore's tech start-up ecosystem, bolstering investor confidence.
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Case Studies
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read MoreZitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read MoreSingapore Tourism Board brings location-based AR experiences to Google Maps
The expanded partnership with Google …Read MoreCalvin Klein APAC’s performance-driven digital acceleration across Asia
Fashion giant partners with CONTEN.T …Read More