APAC outperforms other regions in video viewability; SEA continues to achieve high video viewable rates
DoubleVerify's annual Global Insights Report spotlights the importance of continuous protection to tackle quality issues across emerging ad platforms, and newly-available attention-based metrics
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Online advertising growth flattens year on year following buoyant 2022: IAB Report
Economic seasonal factors and an unusually high rate of expenditure in 2022 have resulted in online advertising expenditure slightly declining, reports IAB.
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Emplifi highlights the untapped power of influencer marketing in Asia
The report uncovers key influencer marketing trends from preferred payment terms, posting frequency, breakdown of sponsored content by influencer size, and more.
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71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
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HKBU School of Business research examines how the pandemic reshaped users’ social media self-disclosure
Behavioural changes caused by world events like the pandemic can cause major shocks and fluctuations in social media which presents future challenges for policy makers and business managers.
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New Salesforce study reveals 15% of workers in Singapore have AI skills
98% say they want businesses to prioritise AI skills for employee development
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
Malaysia Airlines revamps website for better customer experience
Optimization of the national carrier’s …Read More
Harnessing a CRM platform to help the travel and tourism industry boost business efficiency
Kat Warboys shares her insights …Read More
How Moloco is helping Singapore-based live streaming platform Bigo Live expand globally
Moloco partnered with Bigo Live …Read More
Bringing the Matrix into the real world for cinema enthusiasts
In the exclusive findings, Hivestack …Read More