87% of Singapore SMEs find e-commerce critical to expand globally: Amazon
Huge potential for local SMEs with B2C e-commerce export value in Singapore forecast to grow from S$1.4B in 2021 to S$3.5B by 2026, per Amazon’s first-of-its-kind report.
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WGSN launches consumer tech vertical
Led by Singaporean Content Director Lisa Yong, the vertical looks to help companies better predict their consumers’ needs.
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In-game advertising set to be a blockbuster but there are some concerns
New report from Admix says 93% of media buyers intend to run in-game advertising by 2025.
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WPP’s VMLY&R and Shopmatic to launch a co-branded commerce platform
The platform will launch in India by the end of this year and will roll out globally shortly after.
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InMobi signs agreement to acquire Appsumer
The acquisition will empower performance marketers around the globe.
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Burger King turns to Qlik to support its business data and analytics needs
Burger King will be deploying Qlik Sense across all local point-of-sale databases in 760 restaurants in Russia.
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Case Studies
How games can be a powerful tool for recruiting new supporters: LOSC’s customer story
COVID-19 has affected all aspects …Read More
How Toys”R”Us delivers unified and magical consumer experience across Asia
This case study showcases how …Read More
Traveloka enhances analytics for higher click-through rates
With Amplitude, the South-east Asian …Read More
Aventri helps Informa markets lead the way back to live events
Trade Show features safety-focused new …Read More
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