Social Media- MartechAsia

Is going viral a waste of time?

By MartechAsia Editors | Sep 13, 2023

Are viral trends really your best chance at staying afloat in a saturated market? Or are they actually drowning you in the sea of other brands jumping on the same...

Emplifi highlights the untapped power of influencer marketing in Asia

By MartechAsia Editors | May 26, 2023

The report uncovers key influencer marketing trends from preferred payment terms, posting frequency, breakdown of sponsored content by influencer size, and more.

HKBU School of Business research examines how the pandemic reshaped users’ social media self-disclosure

By MartechAsia Editors | May 19, 2023

Behavioural changes caused by world events like the pandemic can cause major shocks and fluctuations in social media which presents future challenges for policy makers and business managers.

What APAC marketers can learn from the findings of Singapore Government Social Media 2022 in Review

By Lorraine Resuello | Mar 17, 2023

Varun Sharma, Vice President, APAC and Japan of Emplifi, outlines the important lessons APAC marketers can learn from the findings of Singapore Government Social Media 2022 in Review.

AdTech experts reveal top seasonal marketing trends and strategies for APAC

By Lorraine Resuello | Mar 17, 2023

Learn the best marketing strategies from industry experts on selling brands in APAC and making a good customer impact during momentous holidays.

Lessons APAC marketers can learn from Amorepacific

By Lorraine Resuello | Mar 17, 2023

Leaders from Amorepacific and ADA share their insights on how eCommerce partnership with ADA has exceeded initial goals and led to more than double increase in Amorepacific’s performance across Southeast...