Is going viral a waste of time?
By MartechAsia Editors | Sep 13, 2023
Emplifi highlights the untapped power of influence...
By MartechAsia Editors | May 26, 2023
HKBU School of Business research examines how the ...
By MartechAsia Editors | May 19, 2023
What APAC marketers can learn from the findings of...
By Lorraine Resuello | Mar 17, 2023
AdTech experts reveal top seasonal marketing trend...
By Lorraine Resuello | Mar 17, 2023
New report: Social media top B2B marketing channel for MNCs in China
By MartechAsia Editors | Mar 1, 2024
B2B marketers seek to adopt social media marketing platforms to improve efficiencies as they increase investments in social media marketing, according to new KAWO research report.
Read MoreIs going viral a waste of time?
By MartechAsia Editors | Sep 13, 2023
Are viral trends really your best chance at staying afloat in a saturated market? Or are they actually drowning you in the sea of other brands jumping on the same...
Read MoreEmplifi highlights the untapped power of influencer marketing in Asia
By MartechAsia Editors | May 26, 2023
The report uncovers key influencer marketing trends from preferred payment terms, posting frequency, breakdown of sponsored content by influencer size, and more.
Read MoreHKBU School of Business research examines how the pandemic reshaped users’ social media self-disclosure
By MartechAsia Editors | May 19, 2023
Behavioural changes caused by world events like the pandemic can cause major shocks and fluctuations in social media which presents future challenges for policy makers and business managers.
Read MoreWhat APAC marketers can learn from the findings of Singapore Government Social Media 2022 in Review
By Lorraine Resuello | Mar 17, 2023
Varun Sharma, Vice President, APAC and Japan of Emplifi, outlines the important lessons APAC marketers can learn from the findings of Singapore Government Social Media 2022 in Review.
Read MoreAdTech experts reveal top seasonal marketing trends and strategies for APAC
By Lorraine Resuello | Mar 17, 2023
Learn the best marketing strategies from industry experts on selling brands in APAC and making a good customer impact during momentous holidays.
Read MoreLessons APAC marketers can learn from Amorepacific
By Lorraine Resuello | Mar 17, 2023
Leaders from Amorepacific and ADA share their insights on how eCommerce partnership with ADA has exceeded initial goals and led to more than double increase in Amorepacific’s performance across Southeast...
Read MoreMajority of online adults in Singapore concerned about what is real and fake on the internet: Report
By MartechAsia Editors | Feb 9, 2023
Meltwater and We Are Social have released Digital 2023, their latest annual report on social media and digital trends worldwide.
Read MoreTime spent online falls to pre-pandemic levels, while social media use increases: Report
By MartechAsia Editors | Feb 2, 2023
Digital 2023 shows that people globally are becoming more discerning in their internet use.
Read MoreFacebook remains top channel for APAC social media marketing
By MartechAsia Editors | Dec 15, 2022
Facebook, LinkedIn and Instagram continue to dominate, with TikTok rapidly rising
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