More than half of APAC social media teams see AI as important 

Other key findings include:

  • Instagram is the highest channel of interest (45%) for APAC teams, closely followed by TikTok (43%)
  • Teams in APAC are more likely to dedicate the same budget to social media that they did in 2023, unlike teams globally who are increasing social media budgets
  • 64% of respondents in APAC agree that social listening is a key component in strategic planning. A majority indicated they use social listening to better understand their target audience or to manage brand reputation.