Social media emerges as top marketing channel for ...
By MartechAsia Editors | Apr 4, 2024
New report: Social media top B2B marketing channel...
By MartechAsia Editors | Mar 1, 2024
Is going viral a waste of time?
By MartechAsia Editors | Sep 13, 2023
Emplifi highlights the untapped power of influence...
By MartechAsia Editors | May 26, 2023
HKBU School of Business research examines how the ...
By MartechAsia Editors | May 19, 2023
A roadmap for social media success in China
By Alex Li, Chief Executive Officer, KAWO | Apr 25, 2024
China is an attractive market for international businesses, both large and small. And social media is the key to branding and marketing.
Read MoreSocial media emerges as top marketing channel for international B2B MNCs in China
By MartechAsia Editors | Apr 4, 2024
B2B marketers seek to adopt social media marketing platforms in China to improve efficiencies as they increase investments in social media marketing.
Read MoreNew report: Social media top B2B marketing channel for MNCs in China
By MartechAsia Editors | Mar 1, 2024
B2B marketers seek to adopt social media marketing platforms to improve efficiencies as they increase investments in social media marketing, according to new KAWO research report.
Read MoreIs going viral a waste of time?
By MartechAsia Editors | Sep 13, 2023
Are viral trends really your best chance at staying afloat in a saturated market? Or are they actually drowning you in the sea of other brands jumping on the same...
Read MoreEmplifi highlights the untapped power of influencer marketing in Asia
By MartechAsia Editors | May 26, 2023
The report uncovers key influencer marketing trends from preferred payment terms, posting frequency, breakdown of sponsored content by influencer size, and more.
Read MoreHKBU School of Business research examines how the pandemic reshaped users’ social media self-disclosure
By MartechAsia Editors | May 19, 2023
Behavioural changes caused by world events like the pandemic can cause major shocks and fluctuations in social media which presents future challenges for policy makers and business managers.
Read MoreWhat APAC marketers can learn from the findings of Singapore Government Social Media 2022 in Review
By Lorraine Resuello | Mar 17, 2023
Varun Sharma, Vice President, APAC and Japan of Emplifi, outlines the important lessons APAC marketers can learn from the findings of Singapore Government Social Media 2022 in Review.
Read MoreAdTech experts reveal top seasonal marketing trends and strategies for APAC
By Lorraine Resuello | Mar 17, 2023
Learn the best marketing strategies from industry experts on selling brands in APAC and making a good customer impact during momentous holidays.
Read MoreLessons APAC marketers can learn from Amorepacific
By Lorraine Resuello | Mar 17, 2023
Leaders from Amorepacific and ADA share their insights on how eCommerce partnership with ADA has exceeded initial goals and led to more than double increase in Amorepacific’s performance across Southeast...
Read MoreMajority of online adults in Singapore concerned about what is real and fake on the internet: Report
By MartechAsia Editors | Feb 9, 2023
Meltwater and We Are Social have released Digital 2023, their latest annual report on social media and digital trends worldwide.
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