Audience engagement – not number of followers – is the key
Think making money as a content creator is all about going viral? Think again.
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Driving business growth in the new commerce landscape
In today’s omnichannel retail and e-commerce landscape, how is technology and content driving the way brands amplify their reach and transforming brand engagement?
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Media outlets see 40% revenue growth in 2024 partnering with content marketing platforms
In 2024, media outlets worldwide saw a 40% increase in revenue from sponsored content, in partnership with content marketing platforms.
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How to create a compelling B2B case study
In another article, the author explained how, why and what B2B data points marketers can leverage for case studies. This second and final part shows you how to create a...
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How data-driven engagement is shaping the future of audience experience
The importance of cutting-edge analytics for personalisation in marketing campaigns.
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Honing innovative marketing skills for the future workplace
The importance of fostering innovation to overcome the challenges of the future of work.
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Content marketing insights and trends
The latest trends and expert insights in content marketing - interview with SPH Media Content Lab.
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Improving the banking experience with content marketing
Seems like more needs to be done to improve the digital banking experience in this region. Content marketing to the rescue!
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Martech trends we cannot ignore in Asia Pacific
Tightened consumer spend and marketing budgets in the post-pandemic era require marketers to be more innovative to see better returns in Asia Pacific.
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Mastering CTV: strategies for achieving digital advertising success
3 tips to leveraging connected TV for innovative digital advertising.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
The rise of programmatic DOOH
As a leading smart city, …Read More
Viettel Money increased online user registrations by 33% with Moloco
The strategic partnership between Viettel …Read More
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read More