How to measure Content Marketing performance effectively
Measuring content marketing performance includes the use of analytic tools and other metric-audit marketing technology solutions.
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Why should OTT platforms interest marketers in Asia
In this interview with MartechAsia, Jennifer Smith, Chief Marketing Officer at Brightcove, explains how businesses can leverage first-party data to monetise video content amid a privacy-first martech landscape.
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Wootag launches operation in Hong Kong
Hong Kong stands in the top 3 highest digitally active and engaging audience.
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ThinkLogic Marketing rebrands to ThinkLogic Media Group (TMG)
ThinkLogic Media Group launches its revamped website, marking the company's rebranding from ThinkLogic Marketing to ThinkLogic Media Group (TMG).
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Singaporean shoppers are purchasing more on apps: survey
Findings from Criteo’s latest survey of 1000 consumers in Singapore reveal new trends in shopping habits and advertising preferences.
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The big shifts coming in online video market in Southeast Asia
We expect the region to outgrow almost every other major regions in digital video consumption on mobile over the coming five years, says Alex Prior, CEO, Pancast, in this interview...
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Case Studies
How Indonesian fintech BukuWarung is using Twilio to successfully drive customer engagement and build growth
How Indonesian fintech BukuWarung is …Read More
Enhancing the CX of a multinational life insurance company
How Uniphore’s U-Self Serve helped …Read More
Tata CLiQ Luxury bags a massive 159% boost in revenue through multi-channel engagement
Tata CLiQ Luxury, India's premier …Read More
OMG HK gets IKEA campaigns live 80% quicker with IAS Tag Wrapping Technology
This case study showcases how …Read More
Events
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