Nothing stimulates the senses and influences more effectively than audio and visual elements in play – images, voiceover, and text on the screen – engaging the viewer with a plethora of palatable information within a brief period of time.
Research shows that viewers retain 95% of the message when they watch a video compared to 10% when they read it in text. Videos are shared 1200% more times than links and text combined and the increase in click-through rate with video is as high as 96%.
Download these assets and watch our virtual panel discussion to find out how Brightcove can help you:
- Use video to reach your target audience anytime, anywhere, without reinventing your inherent infrastructure
- Increase campaign efficiency, and enable targeted follow-ups that ultimately lead to increased conversions
- Harness the data collected from video interactions with key buyers and accounts
- Optimise your video marketing campaigns and drive more value from every asset, including social media feeds, media campaigns and webinars