The art of crafting compelling case studies
By Dexter Low | Apr 25, 2024
Top B2B email marketing tips in the age of AI
By Dexter Low | Apr 18, 2024
Personalisation in B2B marketing: AI best practice...
By Dexter Low | Apr 4, 2024
Top 10 B2B marketing statistics
By Dexter Low | May 9, 2024
B2B marketing statistics provide valuable insights into industry trends, customer behaviour, and the competitive landscape.
Read MoreThe role of SKU data and AI in addressing advertising challenges
By Taranjeet Singh, Managing Director, Enterprise, APAC, Criteo | May 2, 2024
2024 marks a significant milestone for marketers as Google rolled out Privacy Sandbox testing with 1% of Chrome traffic.
Read MoreThe art of crafting compelling case studies
By Dexter Low | Apr 25, 2024
One of the most effective B2B strategy for content marketing is developing compelling case studies.
Read MoreA roadmap for social media success in China
By Alex Li, Chief Executive Officer, KAWO | Apr 25, 2024
China is an attractive market for international businesses, both large and small. And social media is the key to branding and marketing.
Read MoreTop B2B email marketing tips in the age of AI
By Dexter Low | Apr 18, 2024
The year 2024 has plunged businesses into the age of AI. As a marketer, you need to ask yourself this: How will you implement your B2B email marketing campaign to...
Read MorePersonalisation in B2B marketing: AI best practices and tools
By Dexter Low | Apr 4, 2024
As businesses strive to connect with their target audience in a more meaningful way, the role of artificial intelligence (AI) in enhancing personalisation has become increasingly crucial.
Read MoreGamification: Do more with your digital assets and user-generated content
By Dexter Low | Mar 7, 2024
Your organization has massive amounts of data or digital assets that can be used for gamified B2B marketing.
Read MoreBlurring the lines of privacy in a digital world of AI
By Dexter Low | Mar 1, 2024
Last year, we witnessed the transformational impact of artificial intelligence (AI) on an unprecedented global scale. While we eagerly embrace the potential AI brings, we also find ourselves grappling with...
Read More‘Creative Bravery’: Strategy for marketing success in 2024
In an era of predictable marketing and brand storytelling, 2024 heralds a transformative shift, fuelled by curiosity, imagination, vulnerability, and courage.
Read MoreFuture-proof your B2B marketing: must-have strategies in 2024
By Dexter Low | Feb 22, 2024
In 2024, businesses are facing new challenges and opportunities, demanding a proactive and strategic approach to marketing. Are you ready to navigate the ever-changing landscape of B2B marketing?
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »Practical Applications of AI to Prioritize for Your DXP
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Case Studies
Calvin Klein APAC’s performance-driven digital acceleration across Asia
Fashion giant partners with CONTEN.T …Read MoreTRAPO boosts its digital marketing push with partnership management platform
The Malaysian automotive accessories brand …Read MoreMarket intelligence AI helps brands answer strategic questions instantly
The launch of Mintel Leap, …Read MoreVietnamese fashion brand achieves 54% higher app conversion rate
Canifa has achieved 54% higher …Read More