Personalisation in B2B marketing: AI best practice...
By Dexter Low | Apr 4, 2024
Gamification: Do more with your digital assets and...
By Dexter Low | Mar 7, 2024
Blurring the lines of privacy in a digital world o...
By Dexter Low | Mar 1, 2024
Future-proof your B2B marketing: must-have strateg...
By Dexter Low | Feb 22, 2024
Top B2B email marketing tips in the age of AI
By Dexter Low | Apr 18, 2024
The year 2024 has plunged businesses into the age of AI. As a marketer, you need to ask yourself this: How will you implement your B2B email marketing campaign to...
Read MorePersonalisation in B2B marketing: AI best practices and tools
By Dexter Low | Apr 4, 2024
As businesses strive to connect with their target audience in a more meaningful way, the role of artificial intelligence (AI) in enhancing personalisation has become increasingly crucial.
Read MoreGamification: Do more with your digital assets and user-generated content
By Dexter Low | Mar 7, 2024
Your organization has massive amounts of data or digital assets that can be used for gamified B2B marketing.
Read MoreBlurring the lines of privacy in a digital world of AI
By Dexter Low | Mar 1, 2024
Last year, we witnessed the transformational impact of artificial intelligence (AI) on an unprecedented global scale. While we eagerly embrace the potential AI brings, we also find ourselves grappling with...
Read More‘Creative Bravery’: Strategy for marketing success in 2024
In an era of predictable marketing and brand storytelling, 2024 heralds a transformative shift, fuelled by curiosity, imagination, vulnerability, and courage.
Read MoreFuture-proof your B2B marketing: must-have strategies in 2024
By Dexter Low | Feb 22, 2024
In 2024, businesses are facing new challenges and opportunities, demanding a proactive and strategic approach to marketing. Are you ready to navigate the ever-changing landscape of B2B marketing?
Read MoreDealing with evolving fraud and scams
By Yogeeta Chainani, Co-Founder and Chief Executive Officer, Swaarm | Feb 22, 2024
How affiliate marketing trends are changing the digital marketing landscape, and how organizations can deal with affiliate fraud in a fast-evolving landscape.
Read MoreAmazing ways AI can transform your B2B marketing
By Dexter Low | Feb 15, 2024
Artificial intelligence (AI) has become a powerful tool in B2B marketing. Are you effectively leveraging this amazing tool?
Read MoreWhat is the role of AI in B2B marketing?
By Dexter Low | Feb 8, 2024
In the business-to-business (B2B) world, companies can harness AI power to boost their marketing efforts. Here's how...
Read MoreIs your smartphone listening to you? Here’s what you need to know
By MartechAsia Editors | Feb 6, 2024
Check Point offers some insights into the nuances of iPhone listening (or lack thereof) and help you see how to protect your privacy in an era rife with hacking and...
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Case Studies
TRAPO boosts its digital marketing push with partnership management platform
The Malaysian automotive accessories brand …Read MoreMarket intelligence AI helps brands answer strategic questions instantly
The launch of Mintel Leap, …Read MoreVietnamese fashion brand achieves 54% higher app conversion rate
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