YouGov has expanded its AI Agent functionality across Crunch – its data analytics and visualization platform – enabling users to explore any YouGov dataset through natural language conversation.
Following the successful launch of AI Agent in YouGov Profiles, the technology is now available across the full Crunch platform, meaning data from YouGov Surveys: Serviced, YouGov Surveys: Self-serve, YouGov Custom Research, YouGov CategoryView and YouGov Profiles+ can all be explored through simple, conversational queries.
Clients who upload their own third-party data into Crunch will also be able to use the AI Agent to interrogate those datasets.
The expansion means that any data collected among YouGov’s global panel of 30+ million members – whether from a bespoke custom study or a syndicated tracking product – is now accessible through natural language questions, with instant, validated answers returned directly from the data.
The AI Agent works in three simple steps:
- Ask a question using natural language
- Receive instant validated intelligence
- Refine and explore adjacent angles or share results
While cross-tabulations and filters remain available for advanced users, the AI Agent transforms how research and insight teams interact with their data – making exploration faster, more intuitive and accessible to users of all technical abilities.
Users retain full control over the feature, with the ability to disable the AI Agent at folder level for any client or project where the technology is not appropriate or desired.
Joe Razza, Chief Product Officer, YouGov, said: “When we launched the AI Agent in YouGov Profiles, we reimagined how customers interact with audience data. Now we’re bringing that same capability to every dataset in Crunch – making the full breadth of YouGov’s data explorable at the speed of conversation. Whether it’s a multi-market custom study, a brand tracker or a syndicated category report, our clients can now get instant answers from their data. This development delivers the depth and rigor YouGov is known for with the speed and simplicity teams need.”
YouGov AI Agent is available now across all datasets in the Crunch platform globally.
