Total media quality extended to brand safety and suitability measurement for misinformation on YouTube
IAS can now detect content across YouTube that it identifies as misinformation enabling advertisers to further verify the safety and suitability of their digital media investments on YouTube.
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Haleon selects PubMatic as supply optimisation partner for media buying
The global healthcare brand gains increased transparency, control and sustainability by getting closer to the sell-side of the
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State of business digitalisation in Malaysia
Findings from an OpenMind study reveal businesses are prioritising ease of use, data security, and cautious AI adoption as they navigate the complexities of digital transformation in an increasingly competitive...
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The AI revolution in retail
Singapore retailers embracing AI, foresee unlimited AI use cases for their brand, but fear it will lead to impersonal shopping experiences.
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LinkedIn introduces sponsored newsletters
Sponsored newsletters to help marketers amplify their long-form content and reach new audiences
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MAG completes three martech projects
Malaysia Aviation Group partners with GrowthOps Asia and Anchora to enhance martech capabilities
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SEO in the world of AI searches
The rise of generative AI has transformed traditional SEO, which needs to keep up with the times in the world of AI search.
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Measuring ROI for digital marketing still a major hurdle for Singapore marketers
84% of Singapore companies are using digital marketing to advertise products and services, but half face challenges measuring returns on investment: HubSpot research
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Asia Pacific brands lead in global genAI rollout
Brands across the region leading other geographies in generative AI deployment, set to make major near-term organisational changes to scale up adoption.
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New gamification initiative aims to sharpen marketers’ data insights
If your data strategy was a TV show, what genre would it be?
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read More
Zitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read More
Singapore Tourism Board brings location-based AR experiences to Google Maps
The expanded partnership with Google …Read More