New report: Social media top B2B marketing channel...
By MartechAsia Editors | Mar 1, 2024
Transforming consumer engagement with personalised...
By MartechAsia Editors | Mar 1, 2024
Australia’s digiDirect launched its digiMark...
By MartechAsia Editors | Mar 1, 2024
Market intelligence AI helps brands answer strateg...
By MartechAsia Editors | Feb 15, 2024
PurpleLab to revolutionise market research with ra...
By MartechAsia Editors | Feb 15, 2024
2024 Most In-Demand Skills in Marketing
By MartechAsia Editors | Mar 7, 2024
LinkedIn data reveals that despite AI’s growing impact, soft skills are most sought-after in marketing by APAC employers in 2024.
Read MoreNew report: Social media top B2B marketing channel for MNCs in China
By MartechAsia Editors | Mar 1, 2024
B2B marketers seek to adopt social media marketing platforms to improve efficiencies as they increase investments in social media marketing, according to new KAWO research report.
Read MoreTransforming consumer engagement with personalised experiences
By MartechAsia Editors | Mar 1, 2024
Wootag has launched its groundbreaking 'Intent' AI platform that influences consumer behaviour in the coolieless era.
Read MoreAustralia’s digiDirect launched its digiMarket
By MartechAsia Editors | Mar 1, 2024
Consumers and sellers are invited to join the groundbreaking platform for consumer electronics.
Read MoreMarket intelligence AI helps brands answer strategic questions instantly
By MartechAsia Editors | Feb 15, 2024
The launch of Mintel Leap, a new Market Intelligence AI, can fundamentally change how businesses conduct research by answering their most complex questions instantly.
Read MorePurpleLab to revolutionise market research with rapid, reliable insights
By MartechAsia Editors | Feb 15, 2024
Bad data can make its way through the cracks in online surveys – with bots and cheaters posing as some of the biggest threats to data quality. But help is...
Read MoreNew mobile marketing handbook aims to help Southeast Asian advertisers succeed with mobile consumers
By MartechAsia Editors | Feb 15, 2024
Frictionless, smart experiences on lock screen – the very first touch point of mobile – to become a mainstay in mobile marketing, according to the handbook.
Read MoreIs your smartphone listening to you? Here’s what you need to know
By MartechAsia Editors | Feb 6, 2024
Check Point offers some insights into the nuances of iPhone listening (or lack thereof) and help you see how to protect your privacy in an era rife with hacking and...
Read MoreCleverTap predicts the top MarTech trends for 2024
By MartechAsia Editors | Feb 6, 2024
The convergence of data privacy regulations, advancements in AI and increasing demand for personalized content will redefine the MarTech landscape. Among other areas, here’s where CleverTap anticipates seeing the most...
Read MoreYahoo introduces new AI-powered suite for better ad performance optimisation
By MartechAsia Editors | Dec 18, 2023
An evolving AI ecosystem, Yahoo Blueprint serves as a results-driven guide throughout the campaign lifecycle, featuring a simple yet enhanced UI that offers more efficiency and provides recommendations for campaign...
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »Practical Applications of AI to Prioritize for Your DXP
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Case Studies
TRAPO boosts its digital marketing push with partnership management platform
The Malaysian automotive accessories brand …Read MoreMarket intelligence AI helps brands answer strategic questions instantly
The launch of Mintel Leap, …Read MoreVietnamese fashion brand achieves 54% higher app conversion rate
Canifa has achieved 54% higher …Read MoreHow UOB is putting customers first
UOB hopes to revolutionise banking …Read More