The new agentic tool maps personas to publishers; estimates reach; exposes data signals; and activates campaigns across CTV, desktop, and mobile.

To address inconsistencies between audience planning and campaign execution, an agent-based advertising tool has been introduced that converts campaign briefs into structured, actionable audience definitions that persist across the media workflow.

The new AI software tool ingests a campaign brief through a chat-based interface and translates it into a set of audience personas derived from multiple data inputs, including observed behavioral data, declared user data, and purchase signals based on transaction data. These inputs are then combined to produce profiles intended to reflect user interests and intent.

Each persona is presented with attributes such as behavioral patterns, preferences, and geographic distribution, and is mapped to relevant publisher environments and ad formats. In addition to persona construction, the platform generates media planning outputs, including estimated reach, delivery scenarios, and projected campaign performance metrics.

Data model and transparency
Users can review, adjust, and validate these recommendations prior to activation, with visibility into how targeting decisions are derived and which data signals are influencing outcomes. The platform connects planning and execution within a single workflow by:

  • converting briefs into structured audience definitions.
  • recommending inventory and formats aligned to those audiences.
  • enabling direct campaign activation without requiring separate tools or manual handoffs between planning and buying teams.

Time savings of 20–30 hours per campaign are projected, although this figure may vary depending on workflow complexity. The system is built on an audience-centric data model that aggregates multiple data sources into unified profiles, and structures them into reusable persona segments. It exposes the underlying signals used to construct these personas, allowing users to inspect, refine, and modify targeting logic before campaigns are executed.