Empowers brands locally to enhance ROI from search with its enterprise SEO platform, says search optimisation company.

Botify, the enterprise software company for performance-driven organic search, announced its incorporation in Singapore, Sydney and Tokyo on 18 November.

This promises to help Asia-Pacific customers transform their SEO strategies and capabilities, scaling up the performance of their websites through the sustainable growth of online traffic and revenue from organic search, the company said in its announcement.

“There are growing numbers of regional and local brands that are looking to enhance their traffic and revenue through more robust SEO strategies and capabilities. Establishing Botify locally in Asia Pacific, allows us to better serve their needs,” Ghislain Le Chatelier, President of Botify Asia Pacific said.

Botify said it has a track record of optimising the websites of some of the world’s largest brands (including Expedia, Macy’s, L’Oréal, The New York Times, Groupon, Marriott, Farfetch), generating hundreds of millions of visits and billions of dollars from organic search.

Building on this global success, and the growing groundswell of companies seeking advantage through organic search, Botify Asia brings best practices to regional customers including: Airtasker, Zalora, Tiki, IOIX, Furla Japan and more, the company said.