Key trends in digital advertising for 2024
By MartechAsia Editors | Jan 18, 2024
PubMatic unveils Activate for Asia Pacific firms
By MartechAsia Editors | Oct 4, 2023
NEWS
IMAX, BookMyShow in new digital collaboration for premium entertainment in India
By MartechAsia Editors | Apr 25, 2024
IMAX to have higher visibility and discoverability on BookMyShow in India, ensuring an unparalleled online ticketing experience for moviegoers
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Grab launches Marketing Manager on mobile
By MartechAsia Editors | Apr 25, 2024
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Zoomcar to drive customer engagement on their app
By MartechAsia Editors | Apr 19, 2024
PERSPECTIVES
Why programmatic DOOH is an essential component in your media mix
Out-of-home advertising has seen a shift with brands across APAC rapidly adopting and spending on pDOOH, which is leading to tremendous growth, both in the region and globally. Here are 6 reasons why.
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Mobile marketing trends for 2024
By Ashwin Shekhar, Co-Founder and CRO, AVOW | Feb 15, 2024
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CleverTap predicts the top MarTech trends for 2024
By MartechAsia Editors | Feb 6, 2024
ANALYSES
Social media emerges as top marketing channel for international B2B MNCs in China
By MartechAsia Editors | Apr 4, 2024
B2B marketers seek to adopt social media marketing platforms in China to improve efficiencies as they increase investments in social media marketing.
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Key trends in digital advertising for 2024
By MartechAsia Editors | Jan 18, 2024
MARKETING INTELLIGENCE
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
By MartechAsia Editors | May 19, 2023
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
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ANALYTICS & DATA
How data streaming can help drive your customer engagement success
By Raymond Tan | Jul 6, 2023
Data streaming today offers a viable way for brands to gather real intelligence and be responsive to customer needs and business opportunities. Data streaming can also drive marketing automation and be a distinguishing feature as...
CONTENT MARKETING
Honing innovative marketing skills for the future workplace
By Lorraine Resuello | Apr 24, 2024
The importance of fostering innovation to overcome the challenges of the future of work.
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Content marketing insights and trends
By Lorraine Resuello | Mar 1, 2024
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Martech trends we cannot ignore in Asia Pacific
By Victor Ng | Oct 6, 2023
AD TECH
Augmenting martech and adtech in Asia Pacific: 5 trends in 2024
By Andreas Heiz, Director of Marketing Technology Solutions, SAS | Feb 15, 2024
As we navigate our way into 2024, the leaps in martech and adtech – not least, in artificial intelligence (AI) – give professionals in the field food for thought.
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Key trends in digital advertising for 2024
By MartechAsia Editors | Jan 18, 2024
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EVENT MANAGEMENT
Forrester’s best practices on measuring virtual event success
By Lorraine Resuello | Sep 8, 2022
Learn how virtual events can provide performance reporting opportunities through effective metric measurement.
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The evolution of Omnichannel Event Strategy
By Lorraine Resuello | Jul 7, 2022
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Why are virtual events here to stay in Asia?
By Lorraine Resuello and intern | Jun 30, 2022
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EventX expands Southeast Asia presence
By MartechAsia Editors | Nov 24, 2021
SEM & SEO
Optimised Organic: How tech-enabled SEO can unlock opportunity for brands in APAC
By Cyril Bedat, VP, Customer Experience and Partnerships, APAC, Botify | Jan 28, 2022
Here’s a brief overview of what organic search, done right, can offer brands in APAC.
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Botify expands in Asia Pacific
By MartechAsia Editors | Nov 29, 2021
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CMO ZONE
Empowering Chief Marketing Officers to drive digital value creation at an accelerated pace
By Gonzalo Garcia Villanueva, Chief Marketing Officer at GfK | Jun 9, 2023
For all marketing chiefs, now is the time to act on powerful digital value transformation.
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How ad fraud affects brand marketing
By Lorraine Resuello | Apr 13, 2023
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SALES TECH
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
By MartechAsia Editors | May 19, 2023
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
MOST READ
Psychedelic, Real, Retro and Animal trends will dominate in 2023
With 46% of Gen Z saying they are anxious and stressed most of the time, there is a need for imagery that supports emotional wellbeing: Adobe Creative Visual Report.
Growth-as-a-Service: Way to Go?
A martech veteran shares insights on growth-as-a-service, a new e-commerce solution category.
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Events
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
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Case Studies
TRAPO boosts its digital marketing push with partnership management platform
The Malaysian automotive accessories brand …Read MoreMarket intelligence AI helps brands answer strategic questions instantly
The launch of Mintel Leap, …Read MoreVietnamese fashion brand achieves 54% higher app conversion rate
Canifa has achieved 54% higher …Read MoreHow UOB is putting customers first
UOB hopes to revolutionise banking …Read More
SOCIAL MEDIA
A roadmap for social media success in China
By Alex Li, Chief Executive Officer, KAWO | Apr 25, 2024
China is an attractive market for international businesses, both large and small. And social media is the key to branding and marketing.
Social media emerges as top marketing channel for international B2B MNCs in China
By MartechAsia Editors | Apr 4, 2024
New report: Social media top B2B marketing channel for MNCs in China
By MartechAsia Editors | Mar 1, 2024
Is going viral a waste of time?
By MartechAsia Editors | Sep 13, 2023