NEWS
Total media quality extended to brand safety and suitability measurement for misinformation on YouTube
By MartechAsia Editors | Oct 3, 2024
IAS can now detect content across YouTube that it identifies as misinformation enabling advertisers to further verify the safety and suitability of their digital media investments on YouTube.
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State of business digitalisation in Malaysia
By MartechAsia Editors | Oct 3, 2024
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The AI revolution in retail
By MartechAsia Editors | Aug 29, 2024
PERSPECTIVES
How generative AI is changing the game for mobile marketing
By Susannah Llewellyn, VP Agency Partnerships APAC, InMobi | Aug 1, 2024
Three areas where an AI-first approach has become a game-changer in marketing
ANALYSES
AI in the marketer journey
By MartechAsia Editors | Sep 3, 2024
AI, Google, Accenture, AI in marketing, AI marketing maturity,
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Southeast Asia’s retailers bet big on social commerce
By MartechAsia Editors | Jul 16, 2024
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Key marketing trends to watch out for at Olympics 2024
By MartechAsia Editors | Jul 10, 2024
MARKETING INTELLIGENCE
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
By MartechAsia Editors | May 19, 2023
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
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ANALYTICS & DATA
How data streaming can help drive your customer engagement success
By Raymond Tan | Jul 6, 2023
Data streaming today offers a viable way for brands to gather real intelligence and be responsive to customer needs and business opportunities. Data streaming can also drive marketing automation and be a distinguishing feature as...
CONTENT MARKETING
How to create a compelling B2B case study
By Dexter Low | Aug 15, 2024
In another article, the author explained how, why and what B2B data points marketers can leverage for case studies. This second and final part shows you how to create a compelling case study.
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Honing innovative marketing skills for the future workplace
By Lorraine Resuello | Apr 24, 2024
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Content marketing insights and trends
By Lorraine Resuello | Mar 1, 2024
AD TECH
Unleashing the power of branding with mobile OEM advertising
By Ashwin Shekhar, Co-Founder and CRO, AVOW | Aug 15, 2024
In the ever-evolving landscape of digital marketing, mobile OEM advertising has rightfully emerged as a formidable force, particularly in branding campaigns.
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Key trends in digital advertising for 2024
By MartechAsia Editors | Jan 18, 2024
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EVENT MANAGEMENT
Forrester’s best practices on measuring virtual event success
By Lorraine Resuello | Sep 8, 2022
Learn how virtual events can provide performance reporting opportunities through effective metric measurement.
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The evolution of Omnichannel Event Strategy
By Lorraine Resuello | Jul 7, 2022
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Why are virtual events here to stay in Asia?
By Lorraine Resuello and intern | Jun 30, 2022
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EventX expands Southeast Asia presence
By MartechAsia Editors | Nov 24, 2021
SEM & SEO
SEO in the world of AI searches
By MartechAsia Editors | Aug 15, 2024
The rise of generative AI has transformed traditional SEO, which needs to keep up with the times in the world of AI search.
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Botify expands in Asia Pacific
By MartechAsia Editors | Nov 29, 2021
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CMO ZONE
Empowering Chief Marketing Officers to drive digital value creation at an accelerated pace
By Gonzalo Garcia Villanueva, Chief Marketing Officer at GfK | Jun 9, 2023
For all marketing chiefs, now is the time to act on powerful digital value transformation.
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How ad fraud affects brand marketing
By Lorraine Resuello | Apr 13, 2023
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SALES TECH
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
By MartechAsia Editors | May 19, 2023
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
MOST READ
Psychedelic, Real, Retro and Animal trends will dominate in 2023
With 46% of Gen Z saying they are anxious and stressed most of the time, there is a need for imagery that supports emotional wellbeing: Adobe Creative Visual Report.
Growth-as-a-Service: Way to Go?
A martech veteran shares insights on growth-as-a-service, a new e-commerce solution category.
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Events
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Whitepapers
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Insights into what the idea …Read More »Practical Applications of AI to Prioritize for Your DXP
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Case Studies
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read MoreHome appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read MoreZitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read MoreSingapore Tourism Board brings location-based AR experiences to Google Maps
The expanded partnership with Google …Read More
SOCIAL MEDIA
How should we deal with social media deepfake threats?
By Victor Ng | Jul 18, 2024
World Social Media Day was celebrated on 30th June 2024. It underscores the profound impact of social networks on business and interpersonal communications, including the introduction of significant risks.
More than half of APAC social media teams see AI as important
By MartechAsia Editors | May 30, 2024
State of social media in April 2024
By MartechAsia Editors | May 9, 2024
A roadmap for social media success in China
By Alex Li, Chief Executive Officer, KAWO | Apr 25, 2024