Fashion giant partners with CONTEN.T to enrich digital experience and deepen first-party insights across Asia.
As the digital landscape pivots away from third-party cookies, the emphasis on first-party data and insights has surged, becoming a critical asset in the data world.
Amid this shift, many brands are busy revamping their consumer experience strategies.
Calvin Klein APAC plans to be ahead of the curve when it comes to digital experience.
The fashion giant has teamed up with CONTEN.T to enrich performance-driven digital engagements and deepen first-party insights across Asia via their SUPERFAN data-aggregation dashboard.
The partnership empowers CONTEN.T to introduce consumer engagement tools that drive performance enhancements and gather crucial insights, thereby improving Calvin Klein’s understanding of consumer behaviours and preferences across platforms.
This strategic move is aimed at accelerating digital transformation and enhancing Calvin Klein’s connection with Gen-Zs and beyond in the region.
Priority: first-party data
By prioritising first-party data, Calvin Klein is positioning itself to not only meet but exceed the expectations of a discerning, digitally savvy customer base. Leveraging CONTEN.T’s expertise and the SUPERFAN platform’s capabilities, Calvin Klein is poised to lead the charge in creating more personalised, engaging, and effective digital consumer experiences.
More than just a strategic alignment, the company believes this is a forward-thinking move that promises to shape the future of digital engagement in the fashion industry.
Jason Ang, Founder and CEO of CONTEN.T, said: “This collaboration not only sets a new standard in data-driven fashion marketing but also highlights brands’ proactive approach in adapting to the evolving digital ecosystem. It’s a crucial time to put data to work.”
