Partnership to deliver digital programmatic OOH advertising in Malaysia

Vistar Media has integrated Big Tree’s premium digital screens into its network of OOH inventory, enabling advertisers to reach consumers across Malaysia programmatically.

Vistar Media, a global provider of programmatic technology for digital out-of-home (DOOH), has partnered with Big Tree, a leading Malaysian out-of-home (OOH) advertising solutions provider, to bring a range of premium digital screens to advertisers across the country. 

Through this partnership, Vistar can now seamlessly connect advertisers around the world to Big Tree’s network of over 30 digital venues across Malaysia, spanning outdoor billboards, retail shopping malls and transit train stations.

This partnership allows marketers and DSP partners to incorporate Big Tree’s high-quality OOH screens into campaigns running across the region. 

Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media, commented on the expansion in Malaysia: “Vistar Media has been hyper-focused on our expansion across Southeast Asia, and are thrilled to welcome Big Tree, a seasoned media owner in the space, to our growing list of partners. Their inventory truly responds to our fast growing local and international demand. Having such leading publishers onboard within Vistar’s marketplace not only reaffirms our leadership position across Southeast Asia but will also contribute to the adoption of programmatic DOOH for the industry at large.”

Vidal added: “Big Tree brings a range of impressive digital signage to Vistar’s supply network, easily connecting advertisers with their key audiences by delivering the most engaging messages to consumers during key touch points throughout their day.”

Stephanie Wong Pui Tse, Chief Operating Officer, Big Tree, shared: “If being in the OOH industry for a long time teaches us anything, it is to grow with time. In the present landscape, the demand is ripe for DOOH opportunities that are not only data-driven, automated, and measurable but also align with the latest trends. Positioned at the forefront with an expansive DOOH inventory in Malaysia, Big Tree is committed to staying ahead of the curve by offering impactful and contemporary solutions in the ever-progressing DOOH market, including being programmatic ready.”

In the APAC region, Vistar Media has a presence in Australia, New Zealand, Singapore, Indonesia, Malaysia, the Philippines, Thailand, Vietnam and Hong Kong.