SKALE throws a lifeline to SME retailers with its All-in-One Marketing Tool

The All-in-One Marketing Tool of SKALE is designed to help SME retailers stay resilient by building a customer database of shoppers that can be driven to their physical stores, eCommerce channel or to direct conversational sales.

After a year of economic turmoil, Singapore-based startup SKALE has launched a lifeline to SME retailers, with SKALE’s All-in-One Marketing Tool.

According to the company, it is designed to help SME retailers stay resilient by  building a customer database of shoppers that can be driven to their physical stores, eCommerce channel or to direct conversational sales

SKALE’s All-in-One Marketing Platform offers retailers the ability to combine their online and offline sales channel with a simplified, data-driven, and affordable tool, said the startup on 17 June in a statement.

SKALE calls itself a self-serve marketing platform that allows SMEs to achieve their marketing goals easily. With digital vouchers, offline retailers can create and grow customer databases, increase foot traffic to their stores, and re-engage their customers through personalised SMSs and emails. The digital voucher offering triggers customers to convert while providing SME retailers with extensive data that was previously falling through the cracks. Since it was introduced, SKALE has successfully implemented the digital voucher feature for many single-store retailers and mall groups in Southeast Asia.

SKALE said its solution is currently available under the Start Digital Pack in partnership with DBS, UOB and Maybank, among others. Businesses can access the All-in-One Marketing Platform for free during this recovery period. Furthermore, SKALE will be introducing a new omnichannel feature,, which provides offline retailers with a digital offline touchpoint that helps them grow their customer database, social media following, digital voucher redemptions and even drive repeat customer purchases online, the company said in its statement.

SKALE also said that it unique approach to marketing has been widely used in the Southeast Asia region, with thousands of small to medium retail businesses across ten cities leveraging SKALE’s solutions to achieve their marketing objectives. In Singapore alone, SKALE has worked with notable local businesses to drive tangible results through its suite of marketing automation tools built specifically for retailers.

“This period is highly crucial for many SME retailers, especially offline retailers,” said SKALE’s CEO, Yuet Whey Siah. “In the past 12 months, SKALE has worked with many offline retailers to help them recapture lost sales and to rebound from the impact of the 2020 circuit breaker.However, the latest tightening of measures presents them with a new reality – the importance of a customer database and understanding who their online and offline customers are. This will allow them to drive online sales during the circuit-breaker and drive offline sales when footfall returns”.

“Another underlying issue that SKALE looks to address are budget constraints faced by SME retailers. Even before the pandemic struck, SME retailers constantly faced financial limitations, forcing them to focus their marketing efforts in a singular space. The pandemic has left them with even less room to experiment or fail. By offering an All-in-One Marketing tool at a low cost, more SME retailers will be able to automate robust marketing mechanics that enables them to acquire customers and drive sales in the short and long term,” added Yuet Whey.