REVEZ launches its first-ever Web AR experience in DOOH ad campaign

REVEZ is bringing travel-inspired Web Augmented Reality (AR) experience across more than 600 screens within PGK Digital Networks’s YOUTV Network.

REVEZ Corporation Ltd has launched its first-ever Web AR-powered advertising campaign across more than 600 digital out-of-home (DOOH) screens under PGK Digital Network’s YOUTV Network island-wide, the B2B technology group announced on June 10.

This marks a first-of-its-kind digital execution where REVEZ invites travel-deprived Singaporeans to scan a QR code on the screen, which will then transport them to an immersive experience in Japan, Korea or Australia, the company said in an announcement.

The public can also look forward to receiving a discount code from campaign partner, Burpple, for Burpple Beyond, a dining membership which offers 1-for-1 dining deals at over 500 curated restaurants. The campaign is scheduled to run for 4 weeks starting from 11 June 2021. 

According to REVEZ, Web AR refers to augmented reality experience, which are accessible via a web browser rather than an app. “It is very exciting to spearhead innovations within the MediaTech space. WebAR is growing in prominence and it requires more than state-of-the-art computer vision, but also masterful coding capabilities to allow the AR experience to run smoothly within the constraints of standard web scripting,” said Victor Neo, Deputy Board Chairman and Group CEO of REVEZ Corporation Ltd. “We want to breathe new life into DOOH advertising by using emerging technologies to bring delightful user experiences. This is a perfect example of how new technology like Web AR can serve the community especially during a pandemic.”

“As more Singaporeans are encouraged to work from home, we see a spike in footfalls around our YOUTV Network.” said Giulio Dorrucci, founder and CEO of PGK Digital Networks Pte Ltd, a subsidiary under REVEZ Corporation Ltd. “Due to the pandemic, many advertisers are seeking innovative ways to demonstrate the effectiveness of DOOH advertising in reaching heartlanders who are spending more within the neighbourhood.”