Test Templates and inflation?

UserTesting introduces Test Templates to help companies understand changing customer perceptions around inflation.

UserTesting, a leader in video-based human insight, has announced the availability of new test templates for the UserTesting Human Insight Platform that enable companies to better understand their customers’ expectations, behaviours, and perceptions around inflation.

UserTesting has designed test templates that help organisations adapt to changing economic trends by gathering customer perspectives quickly–and using the insights to make business and product decisions that keep customers loyal during an economic downturn, the company said in a statement.

According to UserTesting, its template bundle is ideal for decision makers at consumer-focused companies and includes pre-built test plans that help them:

  • Understand how customers are changing their preferences, habits, and priorities in reaction to inflated market conditions
  • Bolster customer loyalty by understanding how customers hope companies will respond to inflation
  • Make confident decisions when repackaging a product or service by collecting proactive customer feedback on changes
  • Hear how customers will respond to changes in pricing due to inflation

“There’s global uncertainty regarding inflation for consumers and businesses alike. Despite these challenges, businesses still need to create experiences that keep customers returning,” said Janelle Estes, Chief Insights Officer of UserTesting. “UserTesting helps companies uncover opportunities to create new and differentiating experiences, by knowing how their target audience feels at any given time. This allows companies to keep customers at the forefront of every decision and minimize the impact of inflation on the business.”

The new templates focused on consumer expectations around inflation add to the more than 100 pre-built testing templates available on the UserTesting Human Insight Platform.