Amazon celebrates Singapore businesses for National Day

Amazon showcases their success stories with a  dedicated ‘Shop Local’ storefront on

As part of this year’s National Day festivities, Amazon is recognising small and medium-sized businesses (SMBs) in Singapore and showcasing their success stories with a  dedicated ‘Shop Local’ storefront on, the e-tailer announced on 28 July.

According to a media statement, shoppers can also immerse themselves in an interactive video to discover the stories of Hook Coffee, Jomingo, and Oddbods. The storefront features deals from SMBs across categories including home and home improvement, electronics,  kitchen and dining, health and personal care, toys and games, groceries and more, the company said.

With Amazon’s latest 2021 study revealing that more than half of Gen Z Singaporeans are #ShopLocal fans, the curated storefront further builds on the strong Shop Local momentum from this year’s Prime  Day (21 & 22 June), which delivered the two biggest days ever for small businesses on, the company said in its statement.

“Nurturing local businesses has always been at the core of our work at Amazon and goes hand in hand with our customer obsession. Our Shop Local storefront aims to directly connect brands and shoppers across Singapore, providing over 225 free tools to help SMBs get online and scale. We are very heartened by their success and will continue to expand our efforts to spur their growth, empowering local sellers to digitise, expand beyond our borders, and connect with consumers around the globe. As we celebrate our resilience this National Day, we hope that Singaporeans will continue supporting  SMBs in Singapore,” said Bernard Tay, Country Leader, Seller Services. 

In addition to shopping from local brands and enjoying exciting deals during National Day, shoppers can participate in ‘The Great Local Giveaway’, a series of social contests on’s Instagram page. They can explore products from six SMBs and participate in the contests to stand to win a gift set. More than 25 gift sets are up for grabs and ‘The Great Local Giveaway’ runs from 28 July to 20

August 2021. 

Notable SMBs featured on Amazon’s dedicated Shop Local storefront include: Singapore’s first online coffee subscription service – Hook Coffee; plant-based and eco-friendly beauty brand – Jomingo; and toys offered by the Emmy-nominated animation series – Oddbods