NEWS
Study reveals gap between intent and action in media quality measurement in APAC
DoubleVerify's inaugural APAC research with WARC spotlights unrecognised impact of media quality on driving performance outcomes.
PERSPECTIVES
Navigating the pitfalls of AI-driven advertising
How do marketers ensure transparency and accountability when decision making is surrendered to AI algorithms?
ANALYSES
The biggest challenge to profitability over the next decade
Do you know what’s the biggest challenge to profitability in the next 10 years? Find out how to overcome it.
MARKETING INTELLIGENCE
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
ANALYTICS & DATA
How data streaming can help drive your customer engagement success
Data streaming today offers a viable way for brands to gather real intelligence and be responsive to customer needs and business opportunities. Data streaming can also drive marketing automation and be a distinguishing feature as...
CONTENT MARKETING
AI-powered digital communications
Leveraging big data, AI-driven text generation, and predictive communications to empower media planners and optimize audience metrics on news sites.
AD TECH
Navigating the pitfalls of AI-driven advertising
How do marketers ensure transparency and accountability when decision making is surrendered to AI algorithms?
EVENT MANAGEMENT
Forrester’s best practices on measuring virtual event success
Learn how virtual events can provide performance reporting opportunities through effective metric measurement.
SEM & SEO
Optimised Organic: How tech-enabled SEO can unlock opportunity for brands in APAC
Here’s a brief overview of what organic search, done right, can offer brands in APAC.
CMO ZONE
Empowering Chief Marketing Officers to drive digital value creation at an accelerated pace
For all marketing chiefs, now is the time to act on powerful digital value transformation.
SALES TECH
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
MOST READ
Psychedelic, Real, Retro and Animal trends will dominate in 2023
With 46% of Gen Z saying they are anxious and stressed most of the time, there is a need for imagery that supports emotional wellbeing: Adobe Creative Visual Report.
Growth-as-a-Service: Way to Go?
A martech veteran shares insights on growth-as-a-service, a new e-commerce solution category.
SOCIAL MEDIA
Is going viral a waste of time?
By MartechAsia Editors | Sep 13, 2023
Are viral trends really your best chance at staying afloat in a saturated market? Or are they actually drowning you in the sea of other brands jumping on the same bandwagon?
Emplifi highlights the untapped power of influencer marketing in Asia
By MartechAsia Editors | May 26, 2023
HKBU School of Business research examines how the pandemic reshaped users’ social media self-disclosure
By MartechAsia Editors | May 19, 2023
What APAC marketers can learn from the findings of Singapore Government Social Media 2022 in Review
By Lorraine Resuello | Mar 17, 2023
AdTech experts reveal top seasonal marketing trends and strategies for APAC
By Lorraine Resuello | Mar 17, 2023
Lessons APAC marketers can learn from Amorepacific
By Lorraine Resuello | Mar 17, 2023