NEWS
Salesforce announces Einstein GPT, the world’s first Generative AI for CRM
Salesforce recently launched Einstein GPT, the world’s first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale.
PERSPECTIVES
Grow with love: Creativity and Innovation in inspiring the world to a new way of living
14% of the world’s supply of food is lost on the way to retail itself (UN, SDG 2021 report).
ANALYSES
Lessons APAC marketers can learn from Amorepacific
Leaders from Amorepacific and ADA share their insights on how eCommerce partnership with ADA has exceeded initial goals and led to more than double increase in Amorepacific’s performance across Southeast Asia.
MARKETING INTELLIGENCE
What’s driving Asia’s consumers back in stores?
With a focus on the return of physical retail and the pursuit to retain a sense of desired lifestyles despite a global economic crisis, Asian consumers are pursuing moments of indulgence while demanding more inclusivity...
ANALYTICS & DATA
Salesforce announces Einstein GPT, the world’s first Generative AI for CRM
Salesforce recently launched Einstein GPT, the world’s first generative AI CRM technology, which delivers AI-created content across every sales, service, marketing, commerce, and IT interaction, at hyperscale.
CONTENT MARKETING
Meta shares how businesses can unlock the power of AI for marketing
Data and AI Performance Summit discusses privacy-first strategies to improve ad performance
AD TECH
Sustainable Advertising: Scope3 and Yahoo announce integration
APAC marketers and advertisers can now align digital ad campaigns with broader sustainability goals using Green Media Products through Yahoo.
EVENT MANAGEMENT
Forrester’s best practices on measuring virtual event success
Learn how virtual events can provide performance reporting opportunities through effective metric measurement.
SEM & SEO
Optimised Organic: How tech-enabled SEO can unlock opportunity for brands in APAC
Here’s a brief overview of what organic search, done right, can offer brands in APAC.
CMO ZONE
Why APAC consumers are least likely to trust video content by an influencer
In this interview, Jennifer Smith, Chief Marketing Officer at Brightcove, explains why there is a disconnect between brands and their audience and how companies can create a win-win situation for both themselves and their consumers.
SALES TECH
Society Pass integrates with Stripe’s Payments Platform
Integration is to power transaction settlement services for merchants and consumers on SoPa's ecosystem
MOST READ
MarTech trends marketers cannot ignore in 2023
Marketers need to ride the crest of MarTech trends in Asia Pacific, to maintain market leadership in the region, like how Burger King did…
Leading APAC brands are investing in content creation and workflow improvements to succeed in 2023: Adobe Digital Trends Report
79% of senior Asia Pacific (APAC) executives say customer demand for content has significantly increased.
SOCIAL MEDIA
What APAC marketers can learn from the findings of Singapore Government Social Media 2022 in Review
By Lorraine Resuello | Mar 17, 2023
Varun Sharma, Vice President, APAC and Japan of Emplifi, outlines the important lessons APAC marketers can learn from the findings of Singapore Government Social Media 2022 in Review.
AdTech experts reveal top seasonal marketing trends and strategies for APAC
By Lorraine Resuello | Mar 17, 2023
Lessons APAC marketers can learn from Amorepacific
By Lorraine Resuello | Mar 17, 2023
Majority of online adults in Singapore concerned about what is real and fake on the internet: Report
By MartechAsia Editors | Feb 9, 2023
Time spent online falls to pre-pandemic levels, while social media use increases: Report
By MartechAsia Editors | Feb 2, 2023
Facebook remains top channel for APAC social media marketing
By MartechAsia Editors | Dec 15, 2022