Key trends in digital advertising for 2024
By MartechAsia Editors | Jan 18, 2024
PubMatic unveils Activate for Asia Pacific firms
By MartechAsia Editors | Oct 4, 2023
NEWS
2024 Most In-Demand Skills in Marketing
By MartechAsia Editors | Mar 7, 2024
LinkedIn data reveals that despite AI’s growing impact, soft skills are most sought-after in marketing by APAC employers in 2024.
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Australia’s digiDirect launched its digiMarket
By MartechAsia Editors | Mar 1, 2024
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PERSPECTIVES
Mobile marketing trends for 2024
By Ashwin Shekhar, Co-Founder and CRO, AVOW | Feb 15, 2024
It’s important to understand how adaptability, innovation, and strategic partnerships will help marketers to navigate the challenges and opportunities expected to come to the forefront.
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CleverTap predicts the top MarTech trends for 2024
By MartechAsia Editors | Feb 6, 2024
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3 critical areas of predictions for 2024
By Victor Ng | Dec 26, 2023
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ANALYSES
The future of work for CMOs
In the past year, businesses swiftly adapted to rapid technological changes and economic uncertainty. B2B CMOs embraced challenges and aligned with CFOs, emphasising brand building and creativity for competitive edge and long-term growth.
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Key trends in digital advertising for 2024
By MartechAsia Editors | Jan 18, 2024
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Martech experts’ top predictions for 2024
By MartechAsia Editors | Dec 18, 2023
MARKETING INTELLIGENCE
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
By MartechAsia Editors | May 19, 2023
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
ANALYTICS & DATA
How data streaming can help drive your customer engagement success
By Raymond Tan | Jul 6, 2023
Data streaming today offers a viable way for brands to gather real intelligence and be responsive to customer needs and business opportunities. Data streaming can also drive marketing automation and be a distinguishing feature as...
CONTENT MARKETING
Content marketing insights and trends
By Lorraine Resuello | Mar 1, 2024
The latest trends and expert insights in content marketing - interview with SPH Media Content Lab.
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Martech trends we cannot ignore in Asia Pacific
By Victor Ng | Oct 6, 2023
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AI-powered digital communications
By MartechAsia Editors | Aug 17, 2023
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AD TECH
Augmenting martech and adtech in Asia Pacific: 5 trends in 2024
By Andreas Heiz, Director of Marketing Technology Solutions, SAS | Feb 15, 2024
As we navigate our way into 2024, the leaps in martech and adtech – not least, in artificial intelligence (AI) – give professionals in the field food for thought.
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Key trends in digital advertising for 2024
By MartechAsia Editors | Jan 18, 2024
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PubMatic unveils Activate for Asia Pacific firms
By MartechAsia Editors | Oct 4, 2023
EVENT MANAGEMENT
Forrester’s best practices on measuring virtual event success
By Lorraine Resuello | Sep 8, 2022
Learn how virtual events can provide performance reporting opportunities through effective metric measurement.
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The evolution of Omnichannel Event Strategy
By Lorraine Resuello | Jul 7, 2022
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Why are virtual events here to stay in Asia?
By Lorraine Resuello and intern | Jun 30, 2022
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EventX expands Southeast Asia presence
By MartechAsia Editors | Nov 24, 2021
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SEM & SEO
Optimised Organic: How tech-enabled SEO can unlock opportunity for brands in APAC
By Cyril Bedat, VP, Customer Experience and Partnerships, APAC, Botify | Jan 28, 2022
Here’s a brief overview of what organic search, done right, can offer brands in APAC.
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Botify expands in Asia Pacific
By MartechAsia Editors | Nov 29, 2021
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Looking for free online SEO courses?
By MartechAsia Editors | Oct 6, 2021
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CMO ZONE
Empowering Chief Marketing Officers to drive digital value creation at an accelerated pace
By Gonzalo Garcia Villanueva, Chief Marketing Officer at GfK | Jun 9, 2023
For all marketing chiefs, now is the time to act on powerful digital value transformation.
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How ad fraud affects brand marketing
By Lorraine Resuello | Apr 13, 2023
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CMOs now represent the company to customers
By MartechAsia Editors | Nov 10, 2022
SALES TECH
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
By MartechAsia Editors | May 19, 2023
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
MOST READ
Psychedelic, Real, Retro and Animal trends will dominate in 2023
With 46% of Gen Z saying they are anxious and stressed most of the time, there is a need for imagery that supports emotional wellbeing: Adobe Creative Visual Report.
Growth-as-a-Service: Way to Go?
A martech veteran shares insights on growth-as-a-service, a new e-commerce solution category.
SOCIAL MEDIA
New report: Social media top B2B marketing channel for MNCs in China
By MartechAsia Editors | Mar 1, 2024
B2B marketers seek to adopt social media marketing platforms to improve efficiencies as they increase investments in social media marketing, according to new KAWO research report.
Is going viral a waste of time?
By MartechAsia Editors | Sep 13, 2023
Emplifi highlights the untapped power of influencer marketing in Asia
By MartechAsia Editors | May 26, 2023
HKBU School of Business research examines how the pandemic reshaped users’ social media self-disclosure
By MartechAsia Editors | May 19, 2023
What APAC marketers can learn from the findings of Singapore Government Social Media 2022 in Review
By Lorraine Resuello | Mar 17, 2023
AdTech experts reveal top seasonal marketing trends and strategies for APAC
By Lorraine Resuello | Mar 17, 2023