Content marketing insights and trends
By Lorraine Resuello | Mar 1, 2024
Future-proof your B2B marketing: must-have strategies in 2024
By Dexter Low | Feb 22, 2024
‘Soup to nuts’ integration inevitable in marketing
By Swaminathan B | IMAWS | Feb 22, 2024
Amazing ways AI can transform your B2B marketing
By Dexter Low | Feb 15, 2024
What is the role of AI in B2B marketing?
By Dexter Low | Feb 8, 2024
NEWS
2024 Most In-Demand Skills in Marketing
By MartechAsia Editors | Mar 7, 2024
LinkedIn data reveals that despite AI’s growing impact, soft skills are most sought-after in marketing by APAC employers in 2024.
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Australia’s digiDirect launched its digiMarket
By MartechAsia Editors | Mar 1, 2024
PERSPECTIVES
Mobile marketing trends for 2024
By Ashwin Shekhar, Co-Founder and CRO, AVOW | Feb 15, 2024
It’s important to understand how adaptability, innovation, and strategic partnerships will help marketers to navigate the challenges and opportunities expected to come to the forefront.
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CleverTap predicts the top MarTech trends for 2024
By MartechAsia Editors | Feb 6, 2024
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ANALYSES
The future of work for CMOs
In the past year, businesses swiftly adapted to rapid technological changes and economic uncertainty. B2B CMOs embraced challenges and aligned with CFOs, emphasising brand building and creativity for competitive edge and long-term growth.
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Key trends in digital advertising for 2024
By MartechAsia Editors | Jan 18, 2024
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ANALYTICS & DATA
How data streaming can help drive your customer engagement success
By Raymond Tan | Jul 6, 2023
Data streaming today offers a viable way for brands to gather real intelligence and be responsive to customer needs and business opportunities. Data streaming can also drive marketing automation and be a distinguishing feature as...
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MARKETING INTELLIGENCE
2024 Most In-Demand Skills in Marketing Story
The future of work for CMOs Story
CONTENT MARKETING
Content marketing insights and trends
By Lorraine Resuello | Mar 1, 2024
The latest trends and expert insights in content marketing - interview with SPH Media Content Lab.
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Martech trends we cannot ignore in Asia Pacific
By Victor Ng | Oct 6, 2023
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AD TECH
Augmenting martech and adtech in Asia Pacific: 5 trends in 2024
By Andreas Heiz, Director of Marketing Technology Solutions, SAS | Feb 15, 2024
As we navigate our way into 2024, the leaps in martech and adtech – not least, in artificial intelligence (AI) – give professionals in the field food for thought.
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Key trends in digital advertising for 2024
By MartechAsia Editors | Jan 18, 2024
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EVENT MANAGEMENT
Forrester’s best practices on measuring virtual event success
By Lorraine Resuello | Sep 8, 2022
Learn how virtual events can provide performance reporting opportunities through effective metric measurement.
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The evolution of Omnichannel Event Strategy
By Lorraine Resuello | Jul 7, 2022
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Why are virtual events here to stay in Asia?
By Lorraine Resuello and intern | Jun 30, 2022
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EventX expands Southeast Asia presence
By MartechAsia Editors | Nov 24, 2021
SEM & SEO
Optimised Organic: How tech-enabled SEO can unlock opportunity for brands in APAC
By Cyril Bedat, VP, Customer Experience and Partnerships, APAC, Botify | Jan 28, 2022
Here’s a brief overview of what organic search, done right, can offer brands in APAC.
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Botify expands in Asia Pacific
By MartechAsia Editors | Nov 29, 2021
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CMO ZONE
Empowering Chief Marketing Officers to drive digital value creation at an accelerated pace
By Gonzalo Garcia Villanueva, Chief Marketing Officer at GfK | Jun 9, 2023
For all marketing chiefs, now is the time to act on powerful digital value transformation.
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How ad fraud affects brand marketing
By Lorraine Resuello | Apr 13, 2023
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SALES TECH
71% Singaporeans remain mindful of their expenses despite ease of digital payments: UserTesting
By MartechAsia Editors | May 19, 2023
As per the survey, Singaporeans are ditching cash for daily transactions, choosing debit/credit cards and QR codes instead
MOST READ
Psychedelic, Real, Retro and Animal trends will dominate in 2023
With 46% of Gen Z saying they are anxious and stressed most of the time, there is a need for imagery that supports emotional wellbeing: Adobe Creative Visual Report.
Growth-as-a-Service: Way to Go?
A martech veteran shares insights on growth-as-a-service, a new e-commerce solution category.
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Events
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DXPs Need to be Less Complicated
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Case Studies
TRAPO boosts its digital marketing push with partnership management platform
The Malaysian automotive accessories brand …Read MoreMarket intelligence AI helps brands answer strategic questions instantly
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SOCIAL MEDIA
New report: Social media top B2B marketing channel for MNCs in China
By MartechAsia Editors | Mar 1, 2024
B2B marketers seek to adopt social media marketing platforms to improve efficiencies as they increase investments in social media marketing, according to new KAWO research report.
Is going viral a waste of time?
By MartechAsia Editors | Sep 13, 2023
Emplifi highlights the untapped power of influencer marketing in Asia
By MartechAsia Editors | May 26, 2023
HKBU School of Business research examines how the pandemic reshaped users’ social media self-disclosure
By MartechAsia Editors | May 19, 2023