The Salesforce Economy in Singapore will create 18,600 jobs

In Singapore, the Salesforce partner ecosystem is on track to grow to over six times the size of Salesforce’s own local presence by 2026.

Salesforce and its ecosystem of partners that constitute “the Salesforce Economy” in Singapore will create 18,600 new jobs and S$8.88 billion(US$6.6 billion) in new business revenues by 2026.

This is according to a new study from IDC, the CRM company announced on October 5.

IDC defines “The Salesforce Economy” as the footprint of Salesforce and its partner ecosystem on the economy at large.

The study also finds that Salesforce is driving immense growth for its partner ecosystem in Singapore, which will make S$8.59 (US$6.38) for every US$1 Salesforce makes locally by 2026.

Building digital HQs solves for urgent transformation needs

In Asia Pacific, IDC forecasts that cloud-related technologies will account for 18% of digital transformation IT spending this year, growing to 29% in 2026, as businesses focus on establishing their digital HQs to deliver customer and employee success from anywhere. Remote work, contactless customer engagement, and sustainability efforts are becoming more prevalent than ever, and IDC expects this trend will only continue.

Salesforce technologies and building a more sustainable future

Salesforce technologies can also help companies plan for a more sustainable future. IDC forecasts that from 2021 to 2024, global migration from on-premise software to the cloud could reduce as much as 1 billion metric tons of CO2. Salesforce itself has set a goal of pursuing 100% renewable energy for its global operations by 2022, and currently delivers a carbon-neutral cloud to all its customers. And, according to IDC’s customer survey, 47% of Salesforce customers surveyed in Singapore look to Salesforce as a source of support in reaching their own sustainability objectives.

Salesforce partner ecosystem drives worldwide acceleration of growth

IDC predicts that the use of Salesforce and its ecosystem’s cloud services in Singapore will generate S$2.15 billion (US$1.6 billion) in the customer base this year and more than double that in 2026, at S$4.58 billion (US$3.4 billion). Today, the ecosystem of Salesforce partners delivering cloud services to customers in Singapore is nearly five times as big as Salesforce’s own local presence — and according to IDC, will be more than six times as big in 2026. The study found that 2026 ecosystem revenues in Singapore are forecast to be 3.4 times those in 2020.

“Salesforce is committed to empowering companies with the tools to provide their best service to customers. While the pandemic continues to pose challenges for economies around the world, we are heartened to note pockets of economic recovery and growth via the Salesforce economy. Helping our customer Trailblazers succeed is what drives us and we hope to continue supporting Singapore’s economy and its incredible talent pool in the coming years,” said Sujith Abraham, Senior Vice President and General Manager for ASEAN at Salesforce.

Salesforce paves pathways to help unlock career opportunities in the Salesforce Economy

According to the announcement, 23% of new jobs created in Singapore in the Salesforce customer base this year leverage significant digital skills — such as using automation tools, the Internet of Things (IoT), and other complex applications. Trailhead, Salesforce’s free online learning platform, and its Trailblazer Community, which accelerates this learning through peer-to-peer knowledge sharing and support, empower anyone to learn digital skills for the growing Salesforce economy.

How Salesforce is creating jobs to fuel the Salesforce Economy

Salesforce has a number of programmes and initiatives to help create the jobs of the future through the following programmes:

  • The Trailblazer Community is a global network of millions of people who help each other learn new skills and succeed with Salesforce. The Trailblazer Community offers an online platform to connect from anywhere, as well as more than 1,300 active regional and interest-based groups around the world. Members share their guidance and expertise and support each other as they build careers and companies with Salesforce. To date, 3 in 5 Trailblazers credit their participation in the Trailblazer Community with helping them get a new job or promotion.
  • Trailhead has empowered nearly 3.5 million people globally to learn in-demand skills for the future of work. With Trailhead, learners can skill up for free from anywhere and earn globally-recognised credentials for careers in the Salesforce ecosystem. Trailhead provides guided career paths for Salesforce roles, and is introducing three new roles to create entry points into some of the fastest-growing fields today: Marketer, Sales, and Designer.
  • The Salesforce Talent Alliance is an initiative that connects partners to job candidates trained on Salesforce via Trailhead and brings new talent into the fast-growing ecosystem. This year, two Talent Alliance partners are Salesforce’s Partner Innovation Awards recipients for demonstrating excellence in expanding the Salesforce economy by training and hiring new and diverse pipelines of talent:
    • Cognizant, in collaboration with Salesforce, the University of Montana and ATG, a Cognizant Company built a 12-week paid Salesforce training program called Aim Higher, which has developed more than 175 new Salesforce credentialed consultants in the past two years.
    • Bucher + Suter is a Salesforce ISV partner that champions and is a sponsor of Noser Young, which is a leading IT Trainer in Switzerland. Through the Noser Young partnership, Bucher + Suter takes on apprentices every year to help with their education in IT.