Research shows that analytics tools, social media publishing/analytics, and email marketing software are the top tech tools.
The top three technologies that technology marketers use to assist with content marketing are analytics tools (89%), social media publishing/analytics (81%), and email marketing software (79%).
This is according to a report recently released by the Content Marketing Institute, MarketingProfs and IDG, titled “Technology Content Marketing Benchmarks, Budgets and Trends”.
The other technologies that matter include content creation/collaboration, Content Management System (CMS), Customer Relationship Management (CRM) system, Marketing automation system (MAS), content distribution platform and content performance and recommendation analytics.
The report also highlighted that 82% of technology marketers use keyword research tools for search engine optimization (SEO) during the content creation process.
In terms of content, the top four types of content that technology marketers use are blog posts/short articles (97%), along with case studies, email newsletters, and virtual events/webinars/online courses (83%). There has been a notable jump in the use of livestreaming video: it increased to 33% from 13%.