Visit Maldives launches campaign with e-commerce giant Amazon India

Maldives will be advertised on the Amazon app reaching a customer base of 35 million daily and 310 million monthly unique visitors.

Visit Maldives announced initiation of a marketing campaign with Amazon India, the number one e-commerce platform in India.

The Maldives Marketing & Public Relations Corporation (MMPRC), the national tourism office of the Maldives, made the announcement on 14 April.

According to the agency, lasting from 14th April 2021 to 13th May 2021, the natural beauty and the naturally distanced islands of Maldives will be advertised on the Amazon app reaching a customer base of 35 million daily and 310 million monthly unique visitors.

The campaign is part of Visit Maldives’ greater strategy to increase outbound arrivals to achieve pre-pandemic arrival figures and sustain India as the fastest growing source market for Maldives.

As part of the campaign, Amazon India will feature Maldives on its three application most engaged pages: Mobile Below the Fold (MBTF), Amazon Pay page and the Thank You page. The campaign aims to target a variety of groups such as affluent shoppers, travel enthusiasts and professional tech enthusiasts. The advertisements are estimated to achieve over 9 million impressions. Furthermore, Dhigu Faru Island Resort will collaborate with Visit Maldives during the campaign.

Amazon India reaches 77% of the digital population in India with 65% of travel and hospitality viewers present on the platform. As a result of the immense reach, popularity and engagement with the platform, the campaign with Amazon India will increase awareness of Maldives as a safe and preferred tourist destination among  spenders across all categories, said the agency.