Giftee invests in Indonesian start-up TADA Network

Capital tie-up and business collaboration to expand eGift platform business in Southeast Asia.

Japan headquartered eGift platform giftee Inc., along with its subsidiaries in Vietnam and Malaysia, has announced its investment in Indonesia’s TADA Network.

Founded in 2010, giftee Inc is an eGift platform that provides a total end-to-end solution from e-gift issuance to distribution.

TADA is an end-to-end loyalty and rewards platform that enables businesses to build deep relationships with their customers, channels, and employees.

According to a press statement by the company, the investment into TADA Network marks giftee’s second major investment outside of Japan as part of their expansion in Southeast Asia.

TADA Network PTE will allocate the funds received through this investment to further functional enhancement of TADA, their end-to-end customer retention platform, as well as expanding markets in Southeast Asia, the company said in its statement.

Both companies have agreed on a business alliance and started collaborating in Malaysia and Vietnam in August 2021.

“TADA is one of the world’s leading loyalty and rewards platforms, offering a wide range of features including subscription, membership and referral. Through this capital and business alliance, we are very much looking forward to collaborating with TADA Network PTE, mainly in the Southeast Asia region, by linking our eGift Platform Business, eGift Service and TADA’s platform,” said Mutsumi Ota, CEO of giftee.