How to create a compelling B2B case study
In another article, the author explained how, why and what B2B data points marketers can leverage for case studies. This second and final part shows you how to create a...
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How data-driven engagement is shaping the future of audience experience
The importance of cutting-edge analytics for personalisation in marketing campaigns.
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Honing innovative marketing skills for the future workplace
The importance of fostering innovation to overcome the challenges of the future of work.
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Content marketing insights and trends
The latest trends and expert insights in content marketing - interview with SPH Media Content Lab.
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Improving the banking experience with content marketing
Seems like more needs to be done to improve the digital banking experience in this region. Content marketing to the rescue!
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Martech trends we cannot ignore in Asia Pacific
Tightened consumer spend and marketing budgets in the post-pandemic era require marketers to be more innovative to see better returns in Asia Pacific.
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Mastering CTV: strategies for achieving digital advertising success
3 tips to leveraging connected TV for innovative digital advertising.
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AI-powered digital communications
Leveraging big data, AI-driven text generation, and predictive communications to empower media planners and optimize audience metrics on news sites.
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Meta shares how businesses can unlock the power of AI for marketing
Data and AI Performance Summit discusses privacy-first strategies to improve ad performance
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Leading APAC brands are investing in content creation and workflow improvements to succeed in 2023: Adobe Digital Trends Report
79% of senior Asia Pacific (APAC) executives say customer demand for content has significantly increased.
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Whitepapers
DXPs Need to be Less Complicated
Insights into what the idea …Read More »
Practical Applications of AI to Prioritize for Your DXP
Do you know how Artificial …Read More »
Case Studies
UEM Sunrise grows sales and relationships using trusted data, automation
A leading Malaysia property developer …Read More
Home appliances company launches sustainable digital advertising project
Arçelik Hitachi Home Appliances partners …Read More
Zitcha solves in-store retail media measurement with Venvee partnership
Australian retail media platform Zitcha …Read More
Singapore Tourism Board brings location-based AR experiences to Google Maps
The expanded partnership with Google …Read More