Martech trends we cannot ignore in Asia Pacific
By Victor Ng | Oct 6, 2023
AI-powered digital communications
By MartechAsia Editors | Aug 17, 2023
Meta shares how businesses can unlock the power of...
By MartechAsia Editors | Mar 10, 2023
Content marketing insights and trends
By Lorraine Resuello | Mar 1, 2024
The latest trends and expert insights in content marketing - interview with SPH Media Content Lab.
Read MoreImproving the banking experience with content marketing
By John Yang, Vice President, APJ, Progress | Nov 16, 2023
Seems like more needs to be done to improve the digital banking experience in this region. Content marketing to the rescue!
Read MoreMartech trends we cannot ignore in Asia Pacific
By Victor Ng | Oct 6, 2023
Tightened consumer spend and marketing budgets in the post-pandemic era require marketers to be more innovative to see better returns in Asia Pacific.
Read MoreMastering CTV: strategies for achieving digital advertising success
By Heath Irving, APAC Solutions Consultant, Criteo | Sep 25, 2023
3 tips to leveraging connected TV for innovative digital advertising.
Read MoreAI-powered digital communications
By MartechAsia Editors | Aug 17, 2023
Leveraging big data, AI-driven text generation, and predictive communications to empower media planners and optimize audience metrics on news sites.
Read MoreMeta shares how businesses can unlock the power of AI for marketing
By MartechAsia Editors | Mar 10, 2023
Data and AI Performance Summit discusses privacy-first strategies to improve ad performance
Read MoreLeading APAC brands are investing in content creation and workflow improvements to succeed in 2023: Adobe Digital Trends Report
By MartechAsia Editors | Feb 9, 2023
79% of senior Asia Pacific (APAC) executives say customer demand for content has significantly increased.
Read MoreAmplified Intelligence launches the next generation of attention-based media planning
By MartechAsia Editors | Feb 2, 2023
Newest iteration of the company’s attentionPLAN product allows agencies and brands to leverage the largest global human attention dataset to increase the efficiency of media spend
Read MorePsychedelic, Real, Retro and Animal trends will dominate in 2023
By MartechAsia Editors | Dec 9, 2022
With 46% of Gen Z saying they are anxious and stressed most of the time, there is a need for imagery that supports emotional wellbeing: Adobe Creative Visual Report.
Read MoreScale, speed, and site: Setting up for success with digital experiences
By Mark Randall, VP of Asia Pacific Region, WP Engine | Sep 29, 2022
What would a business need to make sure that they can stay ahead in this increasingly digital landscape?
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Case Studies
TRAPO boosts its digital marketing push with partnership management platform
The Malaysian automotive accessories brand …Read MoreMarket intelligence AI helps brands answer strategic questions instantly
The launch of Mintel Leap, …Read MoreVietnamese fashion brand achieves 54% higher app conversion rate
Canifa has achieved 54% higher …Read MoreHow UOB is putting customers first
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