Wootag launches operation in Hong Kong

Hong Kong stands in the top 3 highest digitally active and engaging audience.

Wootag, a global visual marketing SaaS company providing visual interactive and insights for marketers, has launched its Hong Kong operation, as part of its global expansion blueprint.

According to the company, the expansion comes just a month after Wootag closed its US$1,700,000 series A funding round from Wavemaker, Cornerstone Venture Partners Fund (CSVP) and SEED Capital.

Wootag has been active in Hong Kong since 2019, and recently launched its operations in North Asia to serve its growing list of clients in the region. The Company said it will support the next phase of its growth through expanding its local marketing, sales, operations staff to support clients locally. 

“Since more and more consumers spend a quarter or more of their time on watching videos, the launch of the Hong Kong office will better position Wootag with a solid on-the-ground presence in the face of increasing demand for visual marketing solutions, and further accelerate our momentum in North Asia.” said CEO & Founder of Wootag, Raj Saunder.

Wootag said it already supports more than 250 brands with operations in 13 countries combined and helping them achieve a 350%+ increase in customer engagement.

Hong Kong stands in the top 3 highest digitally active and engaging audiences

New analysis from Wootag shows that Hong Kong boasts of a higher view time within 20 seconds for an average of 30s videos. This is a good indicator for reduced drop offs given the interactive component. Hong Kong stands in the top 3 highest digitally active and engaging audiences as they rely heavily on in-visual engagement to understand audience’s preference  and develop actionable insights.

”The analysis shows that there is strong momentum on engagement-driven visual marketing in Hong Kong. As we are entering the era of always-on shopping, it’s now more important than ever that marketers need to engage with their target audience and better leverage the data-driven insights to adapt to the changing. We will fulfill the growing demand and empower marketers to engage meaningfully with the audience to drive better business outcomes.” Raj said.