This will allow businesses to discover critical insights on how consumers are interacting with their brand on the social media.
Talkwalker is now providing TikTok data in its Consumer Intelligence Acceleration Platform, the consumer intelligence company announced on 9 November.
Talkwalker analyses millions of short videos from any TikTok account, allowing businesses to discover critical insights on how consumers are interacting with their brand on the social media platform. With 63% of TikTok’s users under 30, these insights enable brands to connect with an audience that is growing in both size and significance, said the consumer intelligence company.
“We’ve seen TikTok take the world by storm,” said Tod Nielsen, Talkwalker CEO. “Now, we’re able to bring our clients’ data from this trendsetting platform, providing them with a clear understanding of what makes the TikTok generation tick. By combining this with other data from all the major social media platforms, we’re giving brands the most comprehensive and actionable consumer intelligence available.”
According to Talkwater, brands will be able to use the platform to measure the impact of their campaigns, monitor competitor activities, identify and analyse the impact of brand influencers and find the videos that are driving brand conversations,
Brands will also be able to use Talkwalker’s proprietary image recognition technology to identify logos, objects, and scenes within posts, enabling them to understand how consumers are interacting with their brand in real time.