Singapore’s first Digital Voucher Festival coming up in support of SMEs

SKALE will be funding marketing budgets and providing marketing support to help Singapore’s brick-and-mortar businesses bounce back from the impact of COVID-19 restrictions.

SKALE, an All-in-One Marketing Tool, is coming up with Singapore’s First Digital Voucher festival for brick-and-mortar small and medium sized enterprises (SME), Voucher Fest 2021, from 17 September 2021 to 20 December 202.

This Digital Voucher festival is designed to help these businesses bounce back from the impact of COVID-19 restrictions, while increasing customer footfall and drive higher sales, the company said in a statement.

Singapore’s brick-and-mortar businesses have been hit hard by COVID-19 and retailers have seen sales drop between 30 percent to 70 percent as a result of COVID-19 restrictions, according to Rose Tong, the executive director of the Singapore Retailers Association. The continued restrictions have also significantly impact retailers’ ability to invest in bringing customers back to their stores and catch up on lost sales. Voucher Fest will allow up to 2,000 brick-and-mortar SMEs to offer deals and promotions to up to 1.2 million shoppers nationwide via hyper-local Digital Voucher.

As part of this initiative, SKALE said it would also be funding all marketing investment and providing full marketing support with the use of SKALE’s Digital Voucher solution, Geo-Fencing Ads and Gamification to bring customers back to stores. Among the brands participating are Four Seasons Durian, Edith Patisserie, Big Fish Small Fish, Trehaus and many others across F&B, Services, Entertainment and Fashion Retail.

To support Singapore’s brick-and-mortar SMEs, SKALE also said that it is collaborating with The FinLab to help up to 2,000 SMEs nationwide adopt digital marketing solutions and sustain business growth. The FinLab, an innovation accelerator powered by UOB and SGInnovate, has been helping SMEs transform and scale their businesses by connecting them to industry experts and mentors, and facilitating the right technology solutions, through their business transformation programme.