Hyperpersonalisation, crowdsourcing and gamification in a cookieless world

Experts from Medallia and MartechAsia discuss the challenges, opportunities and strategies for success with zero-party data in a cookieless world in a fireside chat.

Marketers use cookies in tracking key metrics, such as web traffic and consumer data, that they use to create informed marketing decisions. For decades now, cookies have been helping marketers improve their strategies by determining where their target audience search and shop online. Because consumers have been demanding greater privacy control and protections over their data, Google, Apple and other tech companies recently announced phasing out third-party cookies support.

Moving from third-party data to zero-party data, are advertisers and publishers in the APAC region ready to benefit from this great opportunity to truly understand and engage their audiences through hyperpersonalisation, crowdsourcing and gamification? MartechAsia and Medallia organised a fireside chat on 7 September 2021 in which three experts shared their insights and advice on the challenges, opportunities and strategies for success with zero-party data.


Moderated by Zafar Anjum, Editor, MartechAsia, the expert panelists included David Lambert, Senior Principal, Asia Pacific & Japan, Medallia, Hussain Boltwala, Director, Solution Consulting (ASEAN, HK & India), Medallia, and Victor Ng, Editor-in-Chief, ThinkLogic Media.