Why brands need to have an optimised content production strategy?
In this interview with MartechAsia, APR's APAC Managing Director Jonathan Parker shares his expertise and insights on how brands should rethink storytelling through new forms of high-quality digital content.
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The virtues of virtual events
In this interview with MartechAsia, Vaibhav Jain, the founder and chief executive officer of Hubilo talks about how the events landscape has changed due to Covid-19 and as a result...
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Can media outreach be made affordable and borderless?
Can media outreach be made affordable and borderless? In this interview, Manni Sidhu, CEO and co-founder of Coleegs, discusses his journey of...
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AI-based product campaigns are highly targeted & contextual: Gartner
Artificial Intelligence (AI) is omnipresent in the modern world. The intuitive technology is leaving a lasting imprint in almost every sector,...
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DailyShuffle | Adobe Summit Sneaks 2021
Source:Adobe...
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SegmentTuner | Adobe Summit Sneaks 2021
Source:Adobe...
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Case Studies
How games can be a powerful tool for recruiting new supporters: LOSC’s customer story
COVID-19 has affected all aspects …Read More
How Toys”R”Us delivers unified and magical consumer experience across Asia
This case study showcases how …Read More
Traveloka enhances analytics for higher click-through rates
With Amplitude, the South-east Asian …Read More
Aventri helps Informa markets lead the way back to live events
Trade Show features safety-focused new …Read More
Events
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