AI-based product campaigns are highly targeted & contextual: Gartner

Artificial Intelligence (AI) is omnipresent in the modern world. The intuitive technology is leaving a lasting imprint in almost every sector, including agriculture, BFSI, communications, healthcare, etc. Does it have as much impact in the media and entertainment sector as well?

Yes, and some, reckons Arup Roy, Research Vice-President of Global research and advisory company, Gartner. In this interview, Roy elucidates on the latest technologies being leveraged to increase the impact of marketing initiatives and campaigns in South-East Asian countries. He also tells us how AI is empowering the Asian media & entertainment sector in recent times, apart from Gartner’s outlook for the coming years.