LVMH will also use Google Cloud to modernise components of its IT infrastructure, fostering the agility, security, cost efficiency and performance at scale required to support its business ambitions.
Luxury brands company LVMH and Google Cloud have struck a strategic partnership to accelerate innovation and develop new cloud-based artificial intelligence (AI) solutions, Google Cloud announced on 16 June.
Both companies will join forces to empower LVMH’s Maisons—the company’s individual luxury brands—to create new, personalised customer experiences that foster long-term growth, the company said in a statement.
The partnership is said to combine “both companies’ creativity, assets, technological capabilities, thirst for innovation and recognized positions in their respective markets”.
Deploying AI for CX, demand forecasting and inventory optimisation
The two companies said that the collaboration would assist Maisons’ human talent by providing new AI and machine learning (ML) technologies that not only would improve business operations by enhancing demand forecasting and inventory optimisation, but also would elevate customer experiences through personalisation—while meeting LVMH’s strictest privacy and security requirements.
According to the two partners, as AI will increasingly touch every part of the value chain at LVMH, from product development to supply chain, to the interfaces with employees, partners, and customers, LVMH will leverage Google Cloud’s cutting-edge cloud technology and world-class AI/ML tools to enable the development of new business use cases at scale, addressing the highest standards of Maisons’ customers.
LVMH will also get Google Cloud’s support in enhancing its culture of innovation, including the creation of dedicated, inclusive upskilling and certification programmes for Maisons’ teams. In addition, both companies will explore co-innovation opportunities and launch a Data and AI Academy in Paris to accelerate their expertise and innovation in these fields.
As part of the partnership, LVMH will also use Google Cloud to modernise components of its IT infrastructure, fostering the agility, security, cost efficiency and performance at scale required to support its business ambitions.
“This new, unprecedented and significant partnership with Google Cloud is the reflection of our high ambitions in this area. By combining our best-in-class approaches in our respective industries, it will take us a step forward in the use of data and AI. For us, privacy, personalisation, and luxury are synonymous, and that will always remain true. The new opportunities offered to our customers are exactly what our talented teams are working for at LVMH: a unique and unforgettable experience,” said Toni Belloni, Group Managing Director, LVMH.
“We are proud to be entering into such an innovative and extensive partnership with LVMH to power its innovation through cloud technology and AI capacities. Together, we can help drive the future of customer experience in the luxury industry,” said Thomas Kurian, CEO, Google Cloud.