The app claims to challenge Big Tech’s data exploitation and monopoly by outperforming Google Ads, making it easier for advertisers to truly optimise their ad campaign performance without overspending.
ReverseAds has announced the launch of its ReverseAds App, an all-in-one immersive advertising tool to help businesses launch successful keyword advertising campaigns with precise performance tracking.
According to the advertising technology company that utilises Artificial Intelligence and Machine learning through its cookie-less Keyword Assignment Algorithm (patent pending), its app allows businesses to break the walled gardens of the Big Tech, be everywhere on the open web and serve hyper-targeting ads where consumers are spending 66% of their screen time, instead of appearing as sponsored listings within the search engine or alongside search results.
“Our Keyword Assignment Algorithm improves the accuracy of digital advertising targeting by predicting the entire path to purchase and serve buyers accurate ads until they convert. The ReverseAds app is altering the way marketers connect with their target audiences and transforming online advertising in a way never before seen,” said Michael Hahn, founder and CEO. “ReverseAds is undoing Big Tech’s data exploitation and monopoly by outperforming Google Ads, making it easier for advertisers to truly optimise their ad campaign performance without overspending.”
The company said its app has the following capabilities:
• Controlling ad campaigns across all online channels: ReverseAds multichannel online advertising platform enables marketers to effortlessly improve audience personalisation by accurately linking data across all online channels for optimised budgeting and targeting.
• Plugging keyword and competitive research seamlessly into campaign creation and launching: It provides end-to-end keyword research by integrating research directly into improving the quality and competitiveness of ad campaigns.
• Running privacy-compliant targeted ads: ReverseAds proprietary cookie-less tracking technology ensures that marketers enjoy the highest data privacy assurance to stay compliant with regulations.
• Doubling ad campaign performance compared to Google Ads: With ReverseAds fixed keyword pricing, marketers can double their results compared to traditional search ads, while reducing cost-per-acquisition by an average of 62%.
According to a statement by the company, it has raised $3M in seeding fund in 2017, and has reported a 600% revenue growth in 15 months with more than 40 global partners and 120 clients.