The virtues of virtual events

Can media outreach be made affordable and borderless?

In this interview with MartechAsia, Vaibhav Jain, the founder and chief executive officer of Hubilo talks about how the events landscape has changed due to Covid-19 and as a result how virtual events have taken the centrestage. 

Last year, as the pandemic struck, physical events came to a standstill. When that happened, event management platform Hubilo, began running out of money. Since then, Hubilo has become a recognised platform for high-end virtual corporate events and trade shows, having hosted more than a million attendees without the all-too-common screen fatigue.

Today, the San Francisco-headquartered company has been able to achieve a two-year revenue target in six months, and has served more than 800 clients with some events having as many as 50,000 to 1 million attendees. How did Hubilo do it and how does it help its customers? Hubilo’s founder and chief executive officer, Vaibhav Jain, discusses all this and more in this interview with MartechAsia editor, Zafar Anjum.

Key takeaways:

  1. How at a broader level, everyone is beginning to understand the value of holding virtual events and also recognising how insights and event analytics are critical to making more informed business decisions; 
  2. Why enterprises have realised that vis-à-vis physical events, virtual ones can be conducted on a larger scale, require less workforce and resources, are cost-effective, and with the right marketing strategy, they offer 100 times add-on value;
  3. How Hubilo pivoted into a comprehensive virtual platform that meets all the event-based requirements through the integration of numerous technology tools, and how critical insights and event analytics have become important business decision-making tools.