Wootag has launched its groundbreaking ‘Intent’ AI platform that influences consumer behaviour in the coolieless era.
Wootag, a Singapore-based consumer engagement company specializing in visual interactive solutions and insights for marketers, recently introduced Intent, its new behavioural AI platform.
The platform is expected to excel in influencing consumer behaviour in the cookieless era, redefining consumer engagement and providing marketers with a powerful platform for precise personalisation and targeted strategies.
In a strategic collaboration, Wootag’s “Intent” platform partnered with L’Oreal Professional and Wavemaker on its Scalp Advance campaign in India. L’Oreal Professional focused on personalized solutions for diverse scalp and hair concerns across India’s varied geographical and cultural landscape.
The campaign navigated the complexities of consumer behaviours, employing strategic audience segmentation and ad sizing. City-specific insights became crucial in crafting personalised solutions for different regions, contributing to the campaign’s resounding success.
Leveraging the advanced generative algorithms of “Intent,” the campaign achieved unprecedented success with a 3x uplift in engagement, increased brand awareness, and a remarkable 76% surge in audience attention.
The collaboration exemplifies the power of personalised, behaviour-driven marketing, showcasing how a global giant like L’Oreal Professional can deeply understand and cater to the unique needs of a diverse nation.
Crafted with a user-centric approach, “Intent” redefines consumer engagement and influences their behavior through its streamlined behavioral data streams-gathering platform. Designed interactions prompt meaningful responses from the audience, allowing the platform to efficiently stream and build data models into a robust behavioural dataset enriched with unique identifiers, location, and many more parameters. This stream of behavioural data is seamlessly transmitted to the intent dashboard, enabling real-time analysis and continuous optimisation, positioning “Intent” as a cutting-edge solution in the evolving landscape of digital engagement.
“Intent” stands as a catalyst for personalised and targeted assisted visuals and videos, transforming the dynamics of digital advertising. Embracing a Data-Driven Advertising (DAD) strategy, the platform empowers advertisers to create highly engaging content that resonates with their audience. Leveraging advanced generative algorithms, “Intent” combines creativity and precision to set a new standard for AI-driven engagement.
From Data-Driven Insights (DID) generated via qualitative interactive experience along with conversational / survey-based Intent across various inventory sources, “Intent” offers a comprehensive suite of features that distinguishes it as a game-changer in the realm of digital advertising.
Key features of “Intent” include:
- Advanced Generative AI: Leveraging cutting-edge technology to shape customer behavior effectively, ensuring a personalized and engaging experience for the audience.
- Precise Personalisation: Equipping marketers with a powerful tool to deliver highly personalised content tailored to individual preferences, enhancing overall engagement and interaction.
- Targeted Strategies: “Intent” enables businesses to implement strategies directed towards the most relevant audience segments, maximising impact.
As third-party cookies become obsolete, Wootag’s “Intent” aims to takes center stage, leveraging cutting-edge generative AI technology. This innovative solution empowers businesses to navigate the evolving digital landscape with unprecedented efficiency, offering a transformative approach to audience engagement.
