New capabilities empower brands, products, and services to continually optimise their social media shopping experiences by better understanding evolving shopper expectations.
Video-based human insights provider UserTesting released new social commerce templates for its Human Insight Platform on 18 February.
The company said these templates empower organisations to obtain fast, opt-in feedback from shoppers on popular social media platforms like TikTok, Facebook, Instagram, Pinterest, and WhatsApp, so they can create more engaging and impactful buying experiences for them.
“TikTok’s traffic last year surpassed even Google, making it the most popular website of 2021,” said Andy MacMillan, CEO of UserTesting. “It’s no surprise a recent Accenture study predicts shopping on social media platforms will reach $1.2 trillion globally by 2025. While this shift gives retailers new opportunities to better connect with and cater to their customers, the ones that win will be those who proactively meet and exceed customer expectations by quickly, intimately understanding exactly what customers want when shopping on social media.”
UserTesting said its templates feature pre-built sample questions organisations can use as-is or customise to fit their exact testing requirements.
Companies can, UserTesting said, gain rapid user feedback on social commerce messaging, content, or the overall buying experience via Customer Experience Narratives (CxNs) — video recordings of actual social media shoppers who have opted in to share their perspectives and experiences as they execute a pre-built series of tasks and instructions online.
The new social commerce templates add to the more than 100 pre-built testing templates available on the UserTesting Human Insight Platform.