Report: Ethical use of AI will be a competitive business advantage

Additional findings include:

  • 73% of business leaders agree that AI will change personalization and marketing strategies.
  • 58% of business leaders believe that AI chatbots will be the most impactful AI-driven personalization technology over the next 5 years.
  • By 2025, 59% of businesses surveyed expect their teams to be using AI daily.
  • 72% of companies are using a customer data platform (CDP) for personalization while 48% are using a data warehouse. A CDP’s strength in handling real-time, customer data meshes seamlessly with the robust, scalable environment of a data warehouse providing a dynamic approach to personalization.