Metigy and ERA Realty tie up for digital marketing training

Aim is to empower ERA’s 20,328 employees across APAC to augment their digital marketing and customer engagement strategies.

Metigy has signed an agreement with ERA Realty Network Pte Ltd (“ERA Realty”) in Singapore to support ERA’s Digital Marketing Academy for employees and agents in Asia Pacific, the AI-powered marketing solution provider announced on 6 April.

In a first-of-its-kind for the Singaporean property industry, Metigy said it will work with ERA to upskill its regional staff and agents with digital marketing competencies to better serve and engage their customers through the likes of social media and digital advertising.

The partnership includes access to Metigy’s AI-powered marketing technology platform that will enable ERA’s staff and agents to build better insights-led outreach strategies, and with it, create campaigns that reach the right audience and efficiently track engagements.

The partnership comes at a time when agents are taking to digital marketing for property listings and agent recruitment, making the importance of a strong digital marketing strategy even more important for agents to reach their audience. The trusted advisers can also use digital marketing to deliver their recruitment strategies.

Digital transformation continues to be a driving force for businesses and at Metigy, we are committed to championing a growth mindset while also working to provide access to tools designed to make digital marketing easier for SMEs in Southeast Asia. We are excited to be partnering with the ERA team as we work together to shape our shared digital future and it’s great to be part of their forward-thinking approach to embedding AI-powered digital marketing across its business,” said Director of Singapore Strategic Partnerships at Metigy, Hemant Doshi. “We are already seeing an increase in the generation of tomorrow interacting more through technology with a recent YouGov study highlighting that consumers in Asia are likely to increase their social media interactions in the next 12 months, compared with those in Europe. ERA taking this next step to empower its people showcases the direction we are going in as a region and the importance of embracing digital technologies.”

ERA has a global presence with a worldwide footprint of more than 39,000 salespersons working out of 2,350 offices across 33 countries.