Indonesia marketers can now use Gojek Ads Network (GoGAN) to buy TikTok In-Feed video ads
Taiwan-based AI Martech Solution TenMax, announced on 15 July a new TikTok integration for the Gojek Ads Network (GoGAN).
Indonesia marketers and advertisers can now use GoGAN to programmatically place TikTok In-Feed video ads, the company said in its media release.
GoGAN is Gojek’s one-stop digital advertising solution supported by TenMax artificial intelligence and insights from the Gojek platform. In just a few clicks, marketers can programmatically buy ads across a range of social media platforms and RTB Display Network, and top local websites such as news sites.
Through this new integration, GoGAN now also supports TikTok’s most popular ad format, In-Feed, the video advertisements embedded into a user’s ‘For You’ feed, the company said. In-Feed ads can be up to 60 seconds long with the look and feel similar to native organic content. To utilise this feature, marketers only need to upload their video content into the GoGAN interface and select their targeted audience. The supported video aspect ratios are 9:16, 1:1, and 16:9.
“This integration is an exciting proposition for marketers as it brings together the current best-in-class digital ad product with the Indonesian market’s most precise targeting engine,” said Jeremy Lin, General Manager/Managing Director, TenMax Indonesia. “GoGAN will amplify the performance of brands’ TikTok advertising and this synergy between in-depth insights and high-impact video ads cannot be found elsewhere.”