Techsun launches in Southeast Asia with new customer engagement SaaS for retail SMEs

It is an expansion of its flagship product, Social Hub, and shares the same technology core.

With a brand new headquarters in Singapore to serve customers in the Southeast Asia market, Techsun has rolled out a new product.

Built for SMEs, this is a product expansion of Techsun’s flagship product, Social Hub, a cloud-native customer understanding and engagement SaaS for omnichannel retailers and brands, the company announced on 11 October.

The company’s Social Hub, is an integrated Customer Relationship Management (CRM) and Customer Data Platform (CDP) solution, built to help multi-channel retailers grow. Social Hub is used by more than 50 international brands across Asia Pacific countries and Techsun proudly counts world-class brands such as McDonalds, Adidas, Haagen-Dazs, Swatch, and Olay as its customers.

According to Techsun, the product enables brands to have a 360 degree understanding of their customers by managing and analysing relevant customer data across multiple online to offline (O2O) touchpoints such as transactions in-store and in-app, official and authorised reseller websites, social media channels as well as payment platforms. These data insights go on to inform marketing and operation strategies.

Furthermore, Techsun said, Social Hub helps retailers deepen brand loyalty via its omnichannel personalised customer messaging, automated precision marketing, and management of promotion initiatives and loyalty programmes such as membership points and discount coupons.

The expansion to Southeast Asia marks their first regional office outside of China and is a stepping stone to the greater APAC region.

“We see great potential for Techsun in Southeast Asia, due to its growing regional economy and a strong business community,” said Ivan Zhou, APAC General Manager of Techsun. “With Social Hub, we aim to be the solution of choice for both the global brands and the large SME market in the region. We want to utilise the experience we gained working with numerous global brands in China and the APAC region and help businesses in Singapore as well as the rest of Southeast Asia. We are proud to be able to price our SaaS at less than 20% of what big companies such as Salesforce are charging and we are confident that this will go a long way in uplifting the retail landscape in Asia.”