TikTok Marketing Partners ProgramM features Nativex as part of its first wave of Southeast Asian agency inductees.

Nativex has joined the TikTok Marketing Partners (Campaign Management – Agency Services) Programme in Southeast Asia, the advertising platform announced on August 16.

Nativex is now recognised as one of TikTok’s first wave of partners in the region, and part of a curated list of best-in-class agencies across the globe, the company said. It has been granted this status after passing a vetting process anchored by different evaluation criteria.

“We are proud to be recognised as a TikTok Marketing Partner, and join a select handful of top agencies that have been consistently delivering campaign results for brands across the platform,” said Irene Yang, Managing Director, Nativex. “This stands testament to the strong relationships we have with our customers, as well as our ability to achieve exceptional outcomes across different verticals and industries. As we continue to drive campaigns and expand our footprint globally, we are committed to broadening our expertise and service offering, and bringing greater value to our partners and customers.”

Equipped with deep industry expertise and capabilities, Nativex offers a suite of services and tools for brands across a range of verticals, such as gaming and e-commerce. These include XploreChina, a one-stop mobile marketing solution empowering brands to break into the China market, including acquisition, monetization, and creative services; XMP, a multi-channel media-buying tool that delivers better cross-channel campaign management. Brands can simplify their campaign workflow across key platforms, which allows them to scale up their campaigns with ease, and TopWorks Creative Studio, a global creative network with 14 teams established in over 30 countries and connections to more than 200 creative studios worldwide, that helps brands develop excellent creatives, equipped with data and insights from local markets. 

Nativex’s XMP platform and TopWorks Creative Studio have also been awarded recognition as part of the TikTok Marketing Partners Programme, the company added.