Society Points targeted at the “Digital First” Southeast Asia region.
Society Pass Incorporated (SoPa) launched the beta version of its universal, open-loop loyalty application, Society Pass, to earn and redeem loyalty points, Society Points, Southeast Asia’s leading data-driven loyalty and e-commerce ecosystem announced on 27 June.
According to the company’s media release, Society Pass’ multi-brand ecosystem allows consumers to earn and redeem points at numerous types of retailers, whilst facilitating a unified approach to customer rewards and incentives for merchants.
SoPa management expects to finetune and integrate the beta version of its loyalty platform with selected groups of consumers and merchants in Vietnam, Indonesia, Philippines, Thailand, and Singapore in 2H 2022. With the view of hard launching the loyalty platform in 4Q 2022, at such time, users can pay for goods and services in-store, in-app or online. Society Pass’ digital wallet allows users to pay for goods and services by scanning QR Codes and making payments via credit card, debit card, or Society Points. SoPa aims to provide an easy and convenient online e-commerce shopping experience, with a single UI/UX that integrates with all the businesses within its ecosystem.
“The Southeast Asian retail sector is at the cusp of a massive transformation powered by the data driven meta economy,’ said Dennis Nguyen, Founder, Chairman and Chief Executive Officer of SoPa. “We designed a gorgeous user interface backed by sophisticated backend end infrastructure to kickstart a virtuous cycle of revenue generation and loyalty creation, where Society Pass and Society Points generates more revenues for merchants by retaining existing customers, attracting new customers, reducing customer turnover and syncing customer data through real-time, personalised marketing campaigns. SoPa aggregates data across various touch points which builds a realistic view of consumer behaviour”.
“As we said in our IPO last November 2021, we introduce Society Pass in 2Q 2022 with the view of creating permanent customer loyalty for merchants by designing unique, personalised experiences consumers and make shopping even more rewarding across our family of brands. Our business strategy encourages cross-vertical shopping, ultimately keeping an increasing share of wallet within SoPa’s ecosystem. We are confident that our customers will redirect their spend to where they gain the most value: our loyalty program,” he added.