9 in 10 B2B marketing leaders in APAC bullish about revenue in next 12 months

The region’s marketing leaders are confident of their teams’ ability to drive revenue in the year ahead, according to LinkedIn’s 2024 B2B Marketing Benchmark. 

Within Asia Pacific (APAC), the global study of more than 2,000 B2B marketing leaders found that:

  • Nearly three-quarters (74%) expect budgets to increase in the next 12 months
  • With six to 10 stakeholders typically involved in B2B purchasing decisions, building “collective confidence” among buyer groups is crucial for success
  • 74% have focused on developing bolder creative in the last year to help stay top of mind, and it’s improving brand engagement and driving conversions
  • 2 in 3 are using Generative AI in their marketing activities, and AI is the fastest-growing digital skill for CMOs globally, according to LinkedIn data

Marketers top the list of AI-literate professionals